Holistic SEO

  • What is Black Hat SEO: 17 Techniques and 5 Examples

    What is Black Hat SEO: 17 Techniques and 5 Examples

    Black Hat SEO refers to bad SEO practices that break search engine rules. Black hat SEO involves a number of methods such as link building, hidden text, keyword stuffing, public blog networks, link spam, link farms, article spinning, and many others. Keyword stuffing is one of the most common Black Hat SEO methods. Using the … Read more

  • What is PageRank? PageRank Algorithm Definition and Analysis

    What is PageRank? PageRank Algorithm Definition and Analysis

    The website’s page ranking was popularized by Google to make a website be noticed through the Google search engine’s recommendation. A new website needs connections to be found by the searcher. Newly established sites require publicity or a recommendation from a known personality, just like a newly opened business in town, to be able to … Read more

  • Google Matrix: Construction of Google Matrix G with Markov Chains

    Google Matrix: Construction of Google Matrix G with Markov Chains

    The Google Matrix is used to solve PageRank. According to the design, the total of all positive and non-negative entries in each matrix column equals 1. The numerical value is called the damping factor. Matrix S is typically a sparse matrix, and modern directed networks only have roughly ten nonzero elements per line or column. … Read more