Holistic SEO Strategies: Principles of Marketing

Marketing

What is the IKEA Effect? What Causes the IKEA Effect?

In behavioral economics, the IKEA effect is the increase in appreciation that is shown to self-designed or at least self-assembled objects in comparison to mass-produced products that are bought ready-made. The name after the furniture manufacturer IKEA and its products to be assembled by the customer was coined in 2009 by the economist Michael Norton. In terms of quantity, the increased appreciation achieved through the self-assembly of a mass-produced

Koray Tuğberk GÜBÜR January 11, 2021 10:22 am

PageSpeed

What is Speed Index? How to Improve Speed Index?

Speed Index is a web page load performance metric that shows how quickly elements of a web page become visible. Speed Index (SI) is measured only on the visible portion of the screen. The visible part of the screen, above the head section, affects the Speed Index score with visual progress and visual completeness speed

Koray Tuğberk GÜBÜR January 7, 2021 7:54 pm

Reviews

OnCrawl: The Most Prestigious Advanced Technical SEO Crawler

OnCrawl is the world’s most prestigious Technical SEO Crawler that scans a website with a single click, reports technical SEO errors and needs in a data-driven manner, visualizes and provides insights needed by SEO Projects, and provides live tracking with Data Studio. Before going forward, I must say that OnCrawl started a rare study I

Koray Tuğberk GÜBÜR December 16, 2020 3:33 pm

Python SEO

How to List All Files in a Directory with Python?

Listing files in a directory with Python means that taking names of the files in a folder via Python modules and scripts. During any kind of Python and Coding Project, taking the names of the files in a folder can be useful. Taking only a certain type of file, certain types of files that are

Koray Tuğberk GÜBÜR December 7, 2020 5:49 pm

TechSEO

What is the Domain Name System (DNS)? DNS Server Definition and Guideline

The Domain Name System, or DNS for short, is also known as the “Internet phone book”. Similar to how you look for a name in a telephone directory to get the phone number, you look in the DNS for a computer name to get the associated IP address. The IP address is required to be able to

Koray Tuğberk GÜBÜR November 30, 2020 10:40 am

PageSpeed

What is Cumulative Layout Shift? How to Optimize CLS?

Cumulative Layout Shift (CLS) is one of the Core Web Vitals metrics and user-centric performance metrics that focus on visual-stability during the entire life span of a web page. CLS is an important term for preventing the layout shifts that annoy users. While reading a text or being about to click a link, if the

Koray Tuğberk GÜBÜR November 22, 2020 10:09 am

Python SEO

How to Optimize Images with Python for SEO and UX

On a website, usually, the most expensive resource is Javascript. The most expensive source after javascript is images for a browser. Visual optimization is one of the most important factors for page loading speed and user experience along with SEO. One of the quick actions that can be taken to make a web page faster

Koray Tuğberk GÜBÜR July 4, 2020 6:34 pm

Python SEO

How to Resize Images with Python in Bulk

Image manipulation, optimization and resizing or downscaling, color type changing, or other kinds of image-related processes have value for SEO, UX, Page Speed, and Bandwith. Because of those motivations, Image Compression Algorithms are developed every year. In this article, we will focus on how to resize multiple images in bulk with Python. For multiple images

Koray Tuğberk GÜBÜR July 4, 2020 8:30 pm

TechSEO

What is JPEG and the Difference Between JPG and JPEG?

JPG is the abbreviation of JPEG; reduced to three letters, as is common for filename extensions. JPEG (Joint Photographic Experts Group) is an association of companies and research institutes that set this standard for storing digital images in 1992. Related Articles for the subject: What are GIFs and why are they important? What is the

Koray Tuğberk GÜBÜR July 4, 2020 8:56 pm

TechSEO

Image formats: Difference between JPG and PNG

In the 1990s, several new image formats such as JPG and PNG were developed, all of which have their differences. We’ll tell you exactly what the strengths and weaknesses of the two formats are. Related Articles: Difference between JPG and JPEG What are the GIFs? Image format JPG and PNG: Advantages and Disadvantages JPG or

Koray Tuğberk GÜBÜR July 4, 2020 9:10 pm

TechSEO

What is Graphics Interchange Format (GIF)?

GIFs consist of a series of frames that follow each other, creating an animation without sound that repeats in a loop in 5 to 10 seconds (with exceptions). These have a maximum of 256 colors, so they are lighter than videos but more dynamic than conventional images, taking the best of both formats. The word

Koray Tuğberk GÜBÜR July 4, 2020 9:31 pm

TechSEO

What is CSS? How to Learn and Use CSS?

When it comes to web design, the term “CSS” is often used. We’ll tell you what the abbreviation stands for and what CSS actually is. CSS stands for Cascading Style Sheets and is a way for HTML documents to decouple the content of a page from the design instructions of the individual elements, such as

Koray Tuğberk GÜBÜR July 4, 2020 10:06 pm

TechSEO

What is a Log File? How to Open a Log File?

Log files, which are also called event log files, are ordinary text files. It contains all processes that have been defined as relevant by the programmer of the respective application. In the case of a database log file, for example, these are all changes to correctly completed transactions. Are parts of the database deleted, e.g. In the event of

Koray Tuğberk GÜBÜR July 13, 2020 10:43 am

Theoretical SEO

What is SERP? Search Engine Results Page Definition Explained

SERP is the abbreviation of “Search Engine Result Page” and refers to the search results page after entering a keyword in a search engine. The order of the search results is crucial for search engine optimization. The first page of the SERPs is often referred to as “Top10”. Every result on the SERP is ordered in descending order in terms of quality,

Koray Tuğberk GÜBÜR July 15, 2020 11:24 am

Python SEO

How to List All Files in a Directory with Python?

Koray Tuğberk GÜBÜR December 7, 2020 5:49 pm

Python SEO

How to Check Grammar and Language Errors in Content via Python?

When it comes to SEO, spelling errors, word errors, inverted sentences are factors that affect the user experience and damage the publisher’s expertise. Google Algorithm has been competing since the era of Panda and RankBrain Algorithms to spot both “stemming” and spelling errors, correct them, and rewrite queries. Google has also released a style guideline

Koray Tuğberk GÜBÜR July 27, 2020 7:34 am

Marketing

What is Affiliate Marketing: Ultimate Guideline

Affiliate marketing is a kind of recommendation marketing and is mainly carried out via affiliate networks such as Zanox, Amazon, Affilinet and Belboon or directly. Both dealers and sales partners are registered with these networks. The Importance of Affiliate Marketing In English, “to affiliate” means something like joining together, joining. The partnership network helps companies

Koray Tuğberk GÜBÜR July 9, 2020 9:10 am

URL Status Code Checking for SEO via Python

Python SEO

How to Check Status Codes of URLs in a Sitemap via Python

Sitemaps are the XML Files that include all URLs website owner wants Search Engines to index. Since all of those URLs are wanted to be indexed, they all need to be crawlable and working URLs with a solid “OK” and “200” HTTP Status Code. Including URLs with Non-200 Status Code is an incorrect practice. It

Koray Tuğberk GÜBÜR July 22, 2020 8:29 pm