UX

User Interface

What is a User Interface?

A user interface is an interface through which a person can control software or hardware. Ideally, it is user-friendly so that the interaction can be done in a natural and intuitive way. Computer software is called a graphical user interface. Literally translated, user interface means “user interface”. The definition of user interface refers to a generic term to the interface between …

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What is AB Testing?

What is A/B Testing? Ultimate Guideline with Examples

A/B tests (sometimes called split tests) compare two versions of a website to determine which version is more suitable for achieving a defined goal. Such a goal can be, for example, increasing the conversion rate or improving other performance indicators (KPIs). An A / B test compares two website versions by randomly directing visitors to one of the two …

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What is Usability for Marketing

What is Usability: Importance of Marketing

Usability describes the usability and usability of a website. It is also known as “software ergonomics”. The better the usability of a page, the higher the probability of a conversion. Conversion rate optimization is the main goal of better usability. Technical factors as well as creative and psychological factors play a role in assessing usability. …

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Click Path Analyzing for SEO and UX

What is Click Path? How to Use it to Analyze User Behaviors?

The click path describes the individual clicks that a user makes on a website in order to reach a specific destination. The click path plays a role above all in terms of conversion optimization. The analysis of click paths gives website operators useful information about the referrer, the bounce rate on the entry page, and …

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