The length of stay, or as used more often in technical language, the “Average Time on Site” shows the average time that a user spends on a website. This measures the time from when the page is accessed until it is closed. The length of stay is documented with the help of web analysis tools, such as Google … Read more
A user interface is an interface through which a person can control software or hardware. Ideally, it is user-friendly so that the interaction can be done in a natural and intuitive way. Computer software is called a graphical user interface. Literally translated, user interface means “user interface”. The definition of user interface refers to a generic term to the interface between … Read more
A/B tests (sometimes called split tests) compare two versions of a website to determine which version is more suitable for achieving a defined goal. Such a goal can be, for example, increasing the conversion rate or improving other performance indicators (KPIs). An A / B test compares two website versions by randomly directing visitors to one of the two … Read more
Usability describes the usability and usability of a website. It is also known as “software ergonomics”. The better the usability of a page, the higher the probability of a conversion. Conversion rate optimization is the main goal of better usability. Technical factors as well as creative and psychological factors play a role in assessing usability. … Read more
A conversion funnel is a set of stations that a user should go through until the conversion, i.e. until a purchase, the booking of a service, etc. The term “funnel” refers to the fact that with every step towards conversion, the number of users decreases because there are numerous exits on the way. The narrow … Read more
Mobile First is a concept for mobile-optimized web design. This is where the mobile website is created first and later the adaptation for the desktop browser takes place. The “Mobile First” strategy is based on the trend that more and more users are surfing the Internet with their smartphones or tablet. What Google announced in … Read more
The click path describes the individual clicks that a user makes on a website in order to reach a specific destination. The click path plays a role above all in terms of conversion optimization. The analysis of click paths gives website operators useful information about the referrer, the bounce rate on the entry page, and … Read more
The bounce rate is a key figure in web analysis. It refers to the visitors who leave a website from the entry page and do not open another web page. This distinguishes it from the dropout rate, which always refers to an entire website session and thereby to the last page of this visit. Bounce … Read more
Below the Fold (or “Under the Fold”) and Above the Fold is elements on a website. As advertising banners, ads or links, they are often part of above the fold or below the fold on a web page. The decisive factor for the definition is the immediate visibility of the area. Depending on whether the … Read more