Marketing

“Content is fire. Social media is gasoline.”

“Build something 100 people love, not something 1 million people kind of like.”

App Store Optimization Guideline

What is App Store Optimization: Definition and Examples

App Store Optimization (ASO) is the process of optimizing the App Store entries. The goal is to achieve a higher rank in the search results of the app store and better placement in the charts. Because of the similarities to search engine optimization (SEO) for websites, app store optimization is also known as app store …

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What is Buzz Marketing

What Is Buzz Marketing? Buzz Marketing Examples and Definition Explained

Buzz marketing is a digital branch of recommendation marketing. It is closely related to word-of-mouth marketing, in German: word of mouth. This type of marketing aims to ensure that so-called buzz agents are among friends and acquaintances, but above all online, e.g. on social media platforms, talk about a product, initiate conversations and communicate recommendations. …

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ROCE

What is the Return on Capital Employed (ROCE)?

The return on capital employed, or ROCE for short is one of the key indicators of profitability and shows how large the return on capital employed is. To this end, the ROCE compares the operating result before taxes and interest (EBIT) with the assets tied up in the company. These assets correspond to the total capital minus short-term liabilities and cash and cash equivalents. This …

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What is the ROI

What is the Return of Investment (ROI)?

Return on Investment literally means the return of the investment; that is, capital. The ROI is thus a calculation parameter or an entrepreneurial key figure that provides information about when an investment paid off or whether it is profitable. One also speaks of return on capital, return on investment, or profitability. The profit is set in relation to the capital invested to …

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Click Fraud Definition

What is Click Fraud and How Can You Stop It?

Click Fraud, in English click fraud, refers to the creation of clicks with malicious or fraudulent intent. Clicks on advertising banners are artificially generated, behind which there is no intention to buy. The goal is either to increase your own income through advertising banners or to push the budget of the competition so far that their banners …

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What is CPM

What is Cost Per Click (CPM): Definition, Examples, Best Practices

The term cost per click (also called CPC as short) describes a method for billing advertising costs in online marketing. The CPC model is used to determine how much an advertiser has to pay if their advertising costs are billed using the Pay per Click (PPC) payment method. Various payment models exist for advertisers on the Internet. One …

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Flywheel Marketing Model

What is Flywheel Marketing Model and Strategy?

With the circular model, you use satisfied customers as an impulse to generate recommendations and further sales. In other words, your business is picking up speed. So we’re not just talking about any new marketing trend here. It’s not just about exchanging a term. We’re not just redefining the same process a bit. If you no longer view …

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What is KPI

What is KPI? Definition, Examples, and Best-Practices

Key Performance Indicators (KPI) are simple and understandable performance indicators. The performance that a business unit provides is measured and presented in the form of a key figure. A division can be an individual employee, a team, a department, or the entire company. The key figure shows whether the respective area fulfills its purpose and to what extent …

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Customer Journey Map

What is a Customer Journey? How To Create a Customer Journey Map?

A customer journey map is a visual representation of the experiences that customers have while interacting with a brand or on the way to buying a product. It shows the individual steps and the points of contact (touchpoints) between the company and the customer. Mostly diagrams and tables are used for this representation, but above all infographics. …

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What is KPI

What is Call To Action (CTA)? How to Use CTA in Digital Marketing?

In marketing, the term “call-to-action” or “CTA” describes the active impetus for realizing the economic or strategic goals of an advertising campaign. It asks the consumer to take concrete action. The CTA often embodies the actual intention of a marketing campaign. Because as soon as the consumer has become aware of what the advertised product or service …

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What is Press Release

What is Press Release? Press Release Examples and Guideline

Press releases are texts that inform press representatives about the latest news from companies, institutions, or associations. The aim is to influence the public’s perception of the company through editorial reporting in the media. A press release is a tool for public relations. This proven medium is by no means, as often claimed, on the descending branch – …

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What is Lead Generation Marketing

What is Lead Generation Marketing? A Guide for Beginners

A lead  (plural leads ) is a term from the sales/marketing and describes a contact initiation and/or supply of contact information by a potential prospect. One speaks of a “qualified lead” when a potential customer confirms his interest (corresponding to a non-binding purchase intention). Lead marketing or lead generation marketing describes the process of arousing the interest of potential customers …

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What is Content Seeding

What is Content Seeding? What should you know?

Seeding (from English to seed – sow) is a planned approach to spread to content on the Internet. Te content creator specifically contacts relevant influencers to persuade them to disseminate their content. The influencers use their own networks to disseminate this content. With this approach, marketers aim to increase the awareness of its own brand and the published content among a relevant …

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Guerilla Marketing

What is Guerilla Marketing? Everything You Need to Know

Guerrilla marketing describes a special form of marketing that relies heavily on the surprise effect. It is often characterized by the principle that a small advertising impact can have a great advertising effect. The idea of guerrilla marketing goes back to marketing professional Jay C. Levinson, who developed the basic concept in the 1980s. Guerilla …

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Neuro Marketing

What is NeuroMarketing? Everything You Need to Know

Neuromarketing is the application of the neuro-economic approach to sales-related issues. While neuroeconomics tries to understand and explain economic decision-making processes with the help of neuroscientific methods, neuromarketing uses the same methods and the knowledge derived from neuroeconomics to optimize marketing processes. Neuromarketing is therefore an interdisciplinary research area in the field of market research, …

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SWOT Analysis

What is SWOT Analysis: A Guide for SWOT Analysis

The SWOT analysis is indispensable in the context of business development projects. Therefore, it is recommended as an instrument in almost every strategic context. The SWOT Matrix is probably the best-known tool in the field of strategic marketing management. The SWOT analysis is an internal analysis of strengths and weaknesses and an external analysis of …

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What is Inbound Marketing

What is Inbound Marketing? Why is it so important?

Inbound marketing is one of the many disciplines of marketing. The term has been increasingly propagated in the online marketing scene for several years. But what does this discipline actually include and how does inbound marketing work? Should an average marketing department deal with the topic? Many companies see the advantage of this form of …

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Eye Tracking

What is Eye-tracking: How to use Eye-tracking for Marketing

Eye-tracking means methods with which the eye movements of test persons are registered. The user experience (UX) is researched with eye-tracking. It provides information about the processing of visual information and the usability of a website or uses the software.  Various methods are available for examining the usability of websites and software. Subjects are often asked about their …

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What is Affiliate Marketing

What is Affiliate Marketing: Ultimate Guideline

Affiliate marketing is a kind of recommendation marketing and is mainly carried out via affiliate networks such as Zanox, Amazon, Affilinet and Belboon or directly. Both dealers and sales partners are registered with these networks. The Importance of Affiliate Marketing In English, “to affiliate” means something like joining together, joining. The partnership network helps companies …

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What is CTR and SEO

What is CTR? How to use CTR Data for SEO and SEM?

The click-through rate (CTR, Click Rate) indicates the ratio of clicks on an advertising medium to the impressions that the advertising medium achieved. The CTR is given in percent. If a link e.g. clicked exactly 89 times for 1,000 page views, this corresponds to a CTR of 8.9 percent. The click rate is an important …

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What is the User-retention Rate

What is User-retention Rate: How to use it for SEO and CRO?

The retention rate indicates the percentage of people who remain as the company’s customer base after a defined period of time. As the key performance indicator (KPI) of online marketing, the retention rate is reflected as a key figure for assessing the success of the company or a website. In German, the measure is also …

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What is Community Management

What is Community Management? How to Manage a Community in Social Media?

No matter whether on Facebook, Instagram, Twitter, or another social media platform – if you create a company presence, you really have to be present. While the social media manager ensures the greatest possible reach and the establishment of a fan base through good, viral content, marketing campaigns, and a lot of interaction, the community …

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What is Social Media Marketing

What is Social Media Marketing?

Social Media Marketing (SMM) describes (Internet) forms of marketing in social networks. A particularly key point of SMM is the interaction of the users with the advertising content and forms of advertising. According to the theory, users should simultaneously become customers and sales, or, recipients and advertisers of a brand, a product, or a service. …

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What is Influencer Marketing

What are Influencers and Influencer Marketing?

Influencers are people who have certain popularity on the social web and therefore have a great influence on their followers. These are well-known people on the Internet, such as bloggers and Instagram users. Influencers (formerly Influentials) are well-connected multipliers, which through their popularity have a great impact on their fans, followers, friends, on Facebook, Instagram, …

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Trust Element Examples

What is the Trust Elements: Usage for Marketing

On the Internet, in particular, it is important that potential buyers can gain confidence in a shop or service provider. Trust elements are used in this context. Trust elements are called by definition all the contents and elements to the confidence of a visitor towards the visited page are set up. This trust can later lead to stronger …

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Big Data for Marketing

What is Big Data: Importance of Marketing

The mountain of data available on the Internet and in companies – this fact is described as big data – is getting bigger, more confusing, and difficult to process. Evermore technologically sophisticated tools and programs should tame the flood of data. Big data includes all data collections that cannot be evaluated using conventional data processing …

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What is Banner Blindness

What is the Banner Blindness?

Banner blindness is an Internet phenomenon in which visitors to a website consciously or unconsciously ignore the advertising banners placed there. The term was particularly coined by the work Banner Blindness: Web Searchers Often Miss “Obvious” Links by Jan Panero Benway and David M. Lane, published in 1998. Alternative names for the banner blindness are …

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