Marketing

There are many pairs of words in the English language that appear, sound, and look identical to one another. One such pair is “adverse” and “averse.” The term “adverse,” when used to describe people or things, typically denotes something that is damaging or negative. It is utilized in situations such as when the medication has … Read more

The words “cloth,” “clothe,” and “clothes” are often mistaken because of their spellings and pronunciations. Their one- to two-letter differences make it more difficult to use these words in sentences. The words “cloth”, “clothe”, and “clothes”, aside from spelling, have different definitions, forms and uses as well. ”Cloth” is a noun that means a fabric … Read more

The words “bridal” and “bridle” are some of the English words that are quite challenging to distinguish. These words are usually confused to apply to sentences or conversations due to their similarity in pronunciation and minimal difference in spelling. The primary difference between the words ”bridal” and “bridle” is their definition. “Bridal” refers to anything … Read more

A lot of English words today are improperly used for sentence construction and verbal communication. Some words are mistakenly used for their spelling, pronunciation, and definition. One of these words are the “allusion” and “illusion. “Allusion” is an expression to refer to something without mentioning it directly. Meanwhile, the “illusion” is anything perceived or interpreted … Read more

Anchor text is the visible text that is clickable and enables the reader to be redirected once the clickable text is clicked. It usually appears as blue underlined text, but users are able to change their website’s link colors and styles through the HTML or CSS. The anchor text is the link text with keywords … Read more

Business to Business (B2B) Search Engine Optimization (SEO) is organic search visibility increasing strategy to increase the revenue, conversions, brand value, and organic traffic on search engines such as Google, Yandex, Microsoft Bing, DuckDuckGo, and Yep. B2B SEO involves business analysis, and content marketing for key decision-makers such as CEOs, CMOs, and CFOs. Business to … Read more

The terms “get,” “got,” or “gotten,” are words often misused and interchanged. They have the same meanings but differ when it comes to tenses. The definition of “Get” is something that you want to receive or something that you possess. The preterit and perfect participle of “Get” is “Got”. “Got” is commonly used as the … Read more

 Adjectives are part of the sentence that is used to describe words, such as nouns and pronouns. They are describing words used to provide more information regarding the words. They act as a complement to linking verbs or the verb to be. There are many types of adjectives that the writers are allowed to use, … Read more

Stop words are considered non-significant words used in a query. They are not relevant to the search, which is why the search engine removes them before processing a search query from their library. There are often terms used when working with text mining applications, “stop list,” “stop words,” or “stop word list.” The stop words … Read more

There are numerous difficult words in English. Knowing them is essential in improving one’s communication, and writing skills. Difficult English words are certain words that are hard to read, spell, write, and understand. A good vocabulary makes it easier to communicate, and interact with others. Knowing difficult English words helps an individual to express themselves … Read more

The use of words in an incorrect or inappropriate manner is a common synonym for the phenomenon known as “misuse of words.” It refers to the practice of using words in a way that writers are not able to spell correctly or in a manner that is not intended. Many people use the wrong words … Read more

Black Hat SEO refers to bad SEO practices that break search engine rules. Black hat SEO involves a number of methods such as link building, hidden text, keyword stuffing, public blog networks, link spam, link farms, article spinning, and many others. Keyword stuffing is one of the most common Black Hat SEO methods. Using the … Read more

The website’s page ranking was popularized by Google to make a website be noticed through the Google search engine’s recommendation. A new website needs connections to be found by the searcher. Newly established sites require publicity or a recommendation from a known personality, just like a newly opened business in town, to be able to … Read more

The Google Matrix is used to solve PageRank. According to the design, the total of all positive and non-negative entries in each matrix column equals 1. The numerical value is called the damping factor. Matrix S is typically a sparse matrix, and modern directed networks only have roughly ten nonzero elements per line or column. … Read more

“Gray” and “grey” are two words that are correctly spelled. “Gray” and “grey” are used to describe the neutral color. The primary difference between “Grey” and “gray” is simply a matter of geographic custom and the origin of language. “Grey” is more commonly used in the British English language. On the other hand, “gray” is … Read more

The greeting, “I hope this email finds you well,” is a common one that has been carried over from older forms of professional communication, including letters. It is a standard way to begin formal email contact and a go-to email opener. The phrase “I hope this email finds you well” was written with the intention … Read more

“LUL” is an acronym for “Lame Uncomfortable Laugh.” The word expresses an uncomfortable laugh whenever there is an awkward situation, or someone has heard an unpleasant and lousy joke. “LUL” is used for people like friends, loved ones, or family members. “LUL” must be used when people feel uncomfortable with a joke or content, whether … Read more

The LoL, or (Laugh Out Loud) acronym is a kind of internet slang. Primarily, it was used exclusively on Usenet, eventually, it was widely used in computer-operated communication devices and even face-to-face conversations. LoL is pronounced as an acronym and not as an abbreviation. People that aren’t familiar with some slang conversations ask in the … Read more

The word “moustache” is the traditional spelling in British English. On the other hand, the term “mustache” is the standard and correct spelling in American English. “Mustache” and “Moustache” only differ in the kind of English that is used to spell them. The single thing that differentiates the use of both words is the dialect … Read more

The words “yea,” “yeah,” and “yay” are three different words that are correctly spelled. The word “yea” is a response to a question or favor, which is the equivalent of “yes.” It is a new English word that is considered a formal form compared to other “yes” variations. “Yeah” is another modification for the word … Read more

The word “It’s” is a contraction of the terms “it is” or “it has.” Often, “It’s” is interchangeably used with “Its.” However, “Its” is a possessive pronoun that always indicates ownership. The two words are grammatically correct when used properly in a sentence. Confusing words like “It’s” and “Its” are used regularly when communicating. First, … Read more

“Photoshoot” and “Photo shoot”, are terms used to refer to a session with a photographer. The two words share the same exact definition and spelling. However, the latter version of the word has a space between the words “photo” and “session.” The term “Photo shoot” is considered the correct version. On the other hand, “Photoshoot” … Read more

“Are” and “our” are two correctly spelled English words that mean different things. The linking verb “are” is a plural present tense of the term “is.” The word “are” is used to replace the word “is” when the sentence is talking or has switched to a plural topic. On the other hand, the term “our” … Read more

The terms “wether,” “weather,” and “whether” in English are three accurate spellings that frequently confuse English writers and speakers, especially beginners and non-native ones. The term “wether” refers to the male goat that has undergone the process of castration. “Wether” is not a commonly used word and is only associated with the farming and livestock … Read more

“Cancelled” vs. “Canceled has the same meaning. Oxford Dictionary defines the two words as the term used to indicate “when something did not happen or occurred.” However, “Cancelled” and “Canceled as a whole new other meaning if they are used along with a name of a celebrity, public figure, or “get.” The sentence means that … Read more

The English language tends to be confusing most of the time. Various pairs of words have the same pronunciation but differ in meaning. Others differ in spelling but share similar meanings. One of those pairs of words is Among and Amongst. The two words have the same meaning but have different spellings and are used … Read more

Communication by messages has become very frequent since the appearance of social networks for Internet users. Several expressions and abbreviations have emerged in the digital world since then. People nowadays communicate faster and easier, and that includes the usage of words and slang. Using an abbreviation like IDK or “I don’t know” makes communicating quicker. … Read more

“Breath” and “breathe” are two of the most commonly misused words in English. These words are often confusing because they are easily misspelled. The words “breathe” and ”breath” have almost identical spellings and share related meanings. The term ”breath” is a noun that describes a thing, person, or place. It refers to the air that … Read more

There is no difference in meaning between the words “axe” and “ax,” although they are spelled differently. “Axe” or “ax” refers to a type of hammer with a pointed edge that is used for spalling stone. As a collective noun, the word “axe” or “ax” refers to various kinds of stringed and wind instruments. Meanwhile, … Read more

The words “effect” and “affect” are two different words that have different spellings and meanings. The word “effect” is used as a noun, meaning result or consequence, while “affect” is a verb, which means to act on; or move feelings. One of the tricks to avoid confusion between the words “effect” and “affect” and use … Read more

The words “into” and “in to” have the same pronunciation and spelling. The only thing that differs in these words is the space, usage, and definition. The words “into” vs. “in to” are two completely different words. The word “into” indicates movements, action, or transformation, or “within.” “Into” describes where something is; going inside something … Read more

The words “advice“ and “advise“ are considered to be homonyms. They refer to two very different concepts, although they are pronounced similarly and are nearly written the same way. The term “advice“ refers to the view of another person regarding what a person ought to do or how they ought to behave in a specific … Read more

The words “separate” and separate” are two different words that frequently confuse writers, especially non-native English users and beginners. The word “seperate” is an incorrect form and is a common misspelling of the word “separate”. It is a product of misinterpretation or typographical error by some writers. There are no results when trying to find … Read more

The words “further” and “farther” are pronounced and have meanings that are almost identical to one another. However, the words “further” and “farther” have different meanings and are completely unique from one another. The word “further” is used both as a verb and as an adverb in certain contexts. As a verb, it means doing … Read more

“Born” is the most commonly used term, especially for someone who came into existence, while “Borne” is similar to or related to “Born” as a past participle of “Bear”, and means “give birth to.” “Borne” is not grammatically wrong or associated with other language preferences, though, “Born vs. Borne” is interchangeably used incorrectly in some … Read more

The abbreviation “AFK” refers to the phrase “away from the keyboard.” The initial meaning of the abbreviation “AFK” is to communicate to other users of a computer or device that the user has not been present at the device or computer for a certain amount of time. It is possible for a user to couple … Read more

The verb “was” is a past form of the “be” verb and is used as an auxiliary verb and as a main verb. It is a third-person singular simple past tense indicative of “be” and a first-person singular simple past tense indicative of “be.” Meanwhile, the verb “were” is a plural and the second-person singular … Read more

The pronouns “who” and “whom” are the most commonly used examples of the “to be” verb. The pronoun “who” is employed in a special way since it functions as the subject or object of a verb in questions when asking what someone’s name is or which person or persons are being referred to. It is being … Read more

“Aisle” is defined as a passageway between rows and seats in a building, such as a church, auditorium, or theater. The word “Aisle” is oftentimes used interchangeably with the word “Isle”. “Isle”, on the other hand, means a small island. These two English words are commonly misused because they both sound alike. They appear to … Read more

“Bear with me” is the correct spelling and form, while “Bare with me” is a common grammar error. The common misspelling and grammar error for “Bear with me” is “Bare with me.” The present tense of “Bear with me” is “Bears with me.” The present continuous tense is “Bearing with me,” and the past tense … Read more

“Blond” and “blonde” are two different terms that differ both in spelling and meaning. The word “blond” is being used as a noun to describe a man with yellowish hair or as an adjective to describe anything male that has a yellowish color. On the other hand, “blonde,” spelled with an “e,” is similar to … Read more

The past tense of the verb “learn” is spelled in two different ways: either “learnt” or “learned,” depending on the dialect being used. The meaning of the words “learnt” and “learned,” which both mean ”obtain talent or expertise” or “come to be ready to do something,” is the same whether they are used by a … Read more

“While” vs.“Whilst” is among the few most misused English words. “While” and “Whilst” have different spellings but similar common meanings. Generally, “While” or “Whilst” is defined by the Oxford Dictionary as “during the time that something is happening” or “at the same time as something else is happening.” “While” and “Whilst” are generally used to … Read more

The words “sympathy” and “empathy” are two different terms that differ both in spelling and context. “Sympathy” is a noun that pertains to an emotion or feeling of pity towards another person or group of people.“Empathy” is a word that describes a more deep emotion. “Empathy” is a noun that pertains to the capacity of … Read more

The words “purposely” and “purposefully” are two English words that are often confused. The reason for that is they both have the same root, “purpose.” The words “purposely” and “purposefully” are both adverbs, and are only a shade apart in meaning. The word “purposely” means “on purpose” or “intentionally.” Meanwhile, the word “purposefully” means “with … Read more

“Buses” and “busses” are two grammatically correct spellings. The words “buses” and “busses” are widely accepted in the English language. However, the word “buses” is the most commonly used and considered the standard plural form of “bus.” “Buses” is used in the context of transportation, while “busses” is a misspelling. However, the base word of … Read more

“Bingeing” and “binging” are the two accepted correct spellings and forms by reliable grammar textbooks and dictionaries. The root word of “bingeing” and “binging” is “Binge.” The correct suffix that is used in “bingeing” and “binging” is “ing”, which is a gerund. However, there is no prefix added in “bingeing” and “binging,” mainly because the … Read more

“Dragged” and “Drug” are two words often confused because both seem like variations of the verb drag, which means pull. However, both words have separate meanings and spellings. “Dragged” is the past tense of the regular verb “Drag,” meaning to move something by pulling it along with effort or difficulty. “Drug,” on the other hand, … Read more

The words “Gist” and “Jist” are words that look and sound alike and are often misused, resulting in spelling and grammatical mistakes. It is important to identify when and which words are used in a sentence to deliver the correct message or information. Proper usage of words like “Gist” and “Jist” in a sentence matters … Read more

“PS” or “P.S.” is the abbreviation for postscript. Postscript comes from the Latin word postscriptum, meaning “written afterward.” A postscript is a short message appended to the end of a letter. It is placed after the signature of the sender. Particularly in sales and marketing promotion letters, postscripts are used to make a final persuasive … Read more

A strong verb is a specific, descriptive, and evocative version of a basic verb that generate a stronger visual and helps to create a mood for the scene or sentence. The technical definition of a strong verb is a verb that goes through a stem modification when it changes tense, such as blow/blew/blown. Strong verbs … Read more

Content writing is the process of publishing an article after editing, planning, researching, and writing it in a digital setting. Content writing was the most common method for disseminating any kind of information to the target audience prior to the invention of the internet. It has been used as a means of communication ever since … Read more

Linking verbs are known as connecting verbs. Linking verbs demonstrate a connection between the subject and the entire sentence. They do not describe any action taken by the subject. Permanent linking verbs, sensor linking verbs, and conditional linking verbs are three types of linking verbs. Permanent linking verbs are often referred to as “true” linking … Read more

The word “belated” is an adjective used to define “something that occurred after it was supposed to.” “Belated” typically pertains to an event that is either late or appears to be late. It is synonymous with “late,” “delayed,” and “overdue,” meaning something “happened past its usual time.” Two common examples of using the adjective are … Read more

Link farms and “farming” are methods used by developers to meet the SEO needs of a newly established website. Link farming is a way of introducing links that are arranged by SEO professionals who exchange links for cash. Link farming is important for SEO because it is the quickest way to promote a business that … Read more

“A lot” and “allot” are two of the most commonly misused and confused words. “A lot” and “allot” are considered to be homonyms. They refer to two different concepts, although the words are pronounced similarly and are nearly written the same way. “A lot” is used as a noun and as an adverb. “A lot,” … Read more

“Possum” and “Opossum” are two of a few English words that are confusing for some people. The two words are used interchangeably. Typically, “Possum” and “Opossum” are known to be animals. “Possum” is a noun word for a small animal, specifically a marsupial, found in Australia and New Zealand that lives in trees and has … Read more

“Simile” and “metaphor” are both parts of the figures of speech. “Similes” and “metaphors” are used to help get messages across in a way that isn’t as technical. Moreover, “similes” and “metaphors” are used to get a point across, whether it’s in rhetoric or poetry. Figures of speech like “similes” and “metaphors” are used to … Read more

“To” vs. “Too” are two of the most mistakenly used words in writing content, emails, and essays. These words do not only differ in spelling but most importantly, they vary in meaning. The “To” vs. “Too” difference must be differentiated by writers, as it causes confusion due to altered meaning. What are the key differences … Read more

“Hyphen” and “dash” are two of the most commonly misused and confused punctuation marks. A “hyphen” is known as a short line (-). It is used to connect the parts of a compound word or the parts of a word divided for any purpose. Meanwhile, “dash” is a horizontal line showing a pause or break in … Read more

The only thing that differentiates the words “center” and “centre” is the dialect in which they are utilized. The word “center” is being used, and it is a valid word to use in the language of the United States of America. Meanwhile, people are using the word “centre,” which, according to the rules of British … Read more

The words “paid” and “payed” are both correctly spelled terms that have their own meanings. The word “paid” is the correct form of the verb “pay” when used in the past tense. It is commonly seen in finances and businesses. On the other hand, “payed” is the correct term to use when the verb “pay” … Read more

There is no difference in meaning between the words “color” and “colour,” even though they are spelled differently. In American English, the word “color” is generally considered to have the correct spelling. Meanwhile, the word “colour” is favored in all of the other primary varieties of the English language. All etymological forms of the word … Read more

The only thing that differentiates the use of the words “labeled” and “labelled” is the particular dialect in which they are spoken. The words  “labeled” and “labelled” are the correct ways to spell the word because they both mean the same thing. The terms “labeled” and “labelled” refer to attaching a small piece of paper … Read more

“What are the key differences between Toward and Towards?” The key distinction between “toward” and “towards” is the geographical English language. “Toward” is an English term that came from the American vocabulary and is more commonly utilized within the USA, Canada, and the rest of the English-speaking nations. On the other hand, “towards” is an … Read more

“Judgement” is the traditional spelling in British English, while “judgment” is the standard and correct spelling in American English. The single thing that differentiates the use of both words is the particular dialect in which they are spoken. The words “judgement” and “judgment” are the correct spelling words, as they both mean a similar thing. … Read more

The words “occurred.” “occured,” and “ocurred” are words that look and sound alike. It is often misused, which results in wrong spelling and grammar issues. Identifying when and which words are used in a sentence is vital to deliver the correct message information. Properly using words like “occurred.” “occured,” and “ocurred” in a sentence matter … Read more

“Surprise,” “Suprise,” and “Surprize” are words that look and sound alike and are often misused, resulting in spelling and grammatical mistakes. Identifying when and which words are used in a sentence to deliver the correct message or information is essential. Proper usage of words like “Surprise,” “Suprise,” and “Surprize” in a sentence matters because one … Read more

The terms “until,” “till,” and “til” are all correct forms. “Until” is the most modern, formal, and commonly used of the three words. “Till” is the older version and is rarely used in texts such as content writing and marketing nowadays. Meanwhile, the word “til” is the shortened form of both “until” and “till.” It … Read more

“Truly” is the correct spelling to use, while “truely” is a common grammar error. The word “truly” is the same in the past, present, and future tenses. It comes from the root word “true”, which means a thing or a subject being talked about is accurate, precise, or exact. The correct suffix used with “truly” … Read more

The acronym LMAO stands for “Laughing My Ass Off” that bears the meaning of “having an intense manner of laughing.” LMAO is a modern way of expressing laughter through a brief and convenient yet highly effective way. The acronym LMAO is the more powerful variation of the acronym LOL, and it allows a more expressive, … Read more

“Lulz” is an emote, a laughing expression figure which is widely used on internet gaming platforms and live-streaming software and websites. “Lulz” is often depicted on the laughing face of a dog in the form of a plain photo or a moving GIF. Apart from the laughing dog “Lulz” emote, there are various figures on … Read more

LOLZ emote is a figure or graphic that depicts an intensely laughing face. LOLZ is used to express a lot of strong and loud laughing emotions openly to the audience. The LOLZ emote is most commonly seen in online game platforms to describe a lot of loud laughter in a quicker and convenient yet effective … Read more

“Best Regards” refers to the usual and friendly closing remarks when writing emails or letters. “Best Regards” means that the sender wishes the recipient well, even though the sender does not have a close personal connection with the recipient. Including “Best Regards” in the email or letter is flexible enough to be appropriate when writing … Read more

The correct spelling between the words “misspell” and “mispel” is “misspell.” The word “misspell” used the prefix “mis.” The prefix “mis” refers to “wrong” or “mistaken.” It indicates incorrect spelling when added to the verb “spell.” The past tense form of “spell” is “spelled” and is more commonly used in American English. On the other … Read more

The word “Accept” is defined as consent to receive or acquire something. It is a common word that is often interchangeably used with the word “except”. The word “except”, on the other hand, means not including or other than. These words sound alike, but they have a slight difference in their spelling. “Accept and Except” … Read more

One of the abbreviations and acronyms used by younger users online is ROFLCOPTER. What does text ROFLCOPTER mean? The ROFLCOPTER acronym stands for “Rolling On Floor Laughing, Rotating Like a Helicopter.” It is an internet slang and meme created in the 2000s. Internet slang refers to the unofficial and unconventional language used by internet users … Read more

PMSL is an abbreviation for the expression “Pissing Myself Laughing.” PMSL was used by European football players in their funny and hilarious football discussions. Since then, the PMSL abbreviation has become more popular, and people outside the football field have started using it as a convenient form of expression. The phrase “Pissing Myself Laughing” was … Read more

Nowadays, various abbreviations are used by younger users online. One of these is ROFL. What does the text ROFL mean? The ROFL acronym stands for “Rolling On Floor Laughing.” ROFL is an internet meme born in the 1980s. The ROFL word is an Internet slang and meme that indicates someone found something funny. Internet slang … Read more

The difference between “anytime” and “any time” is their spelling and meaning. The word “anytime” is an adverb that is spelled as one word only. It is associated with the meaning “at whatever time” and is synonymous with “whenever.” “Anytime” is a shortened version of the phrase “at any given time.” It is used to … Read more

“Appraise” and “apprise” are two of the most commonly misused and confused words. “appraise” is all about assessing the value or quantity of a subject. “Appraise” is used as a verb to denote a judgment or need to be considered. Meanwhile, “apprise” is a verb that is used with objects that denote giving notice, informing, … Read more

The phrase “Beck and Call” is the correct spelling, while “beckon call” is a common grammar error. The definition of “beck and call” is to be willing to follow an order or order quickly. “Beck” is from the root word of “beckon” and was accustomed to the Middle English period in the 13th century, which … Read more

“Ascent” and “Assent” are two of the most commonly misused English words. “Ascent” is defined by the Oxford Dictionary as the “act of climbing or moving up” or to indicate “something that is an upward path or slope.” “Ascent” is a noun word that indicates or describes a process of something that is moving upward. … Read more

“No one” is the correct spelling and form, while “Noone” is a standard grammar error. The common misspelling and grammar error for “No one” is “Noone.” The word “No one” does not have any other tenses. There is no root word for “no one,” mainly because the word itself is already basic. Additionally, there are … Read more

Digital PR and Local SEO worked together to improve the authority of the site and bring a significant increase in relevant traffic to Encazip.com within 3 to 6 months. The general precept of this SEO project was: “Every pixel, millisecond, byte, letter, and user matters for SEO” Koray Tuğberk GÜBÜR The project was led by … Read more

Lexical Semantics (lexicosemantics) is the relationship of words to each other. Lexical Semantics include different types of word relations such as meronyms, holonyms, antonyms, synonyms, hypernyms, and hyponyms. Semantic Similarity means the closeness and relevance between two words. Semantic relations between words (lexical semantics) and distance between words’ meanings (semantic closeness) are used by semantic … Read more

Brighton SEO is an educational and unifying event that brings together SEO experts from all over the world. Therefore, Brighton SEO can be called a “Hogwarts”. I am using the Hogwarts analogy for the Brighton SEO Event because, I am a Potterhead, and during my United Kingdom trip, I have seen everything related to Harry … Read more

SEO Chat is a Twitter Event that is performed over the #SEOChat hashtag to innovate the SEO. SEO chat Twitter Event is started by Mordy Oberstein to support the SEOs communication, friendship, and information share. SEO chat Twitter Events involve questions and answers related to search engine optimization. The digital marketing-related facts and SEO-related practices … Read more

Digital Marketing Statistics involve the facts and dynamics of the digital marketing types, and efforts with numeric values. Digital marketing statistics demonstrate the changes and the trends for the online user behaviors for shopping, advertising, or searching. Digital marketing statistics are created by digital marketing research and education sources and organizations. A digital marketing statistic … Read more

Pop-up blockers that prevent advertising windows from being displayed in the browser are usually referred to as blockers. One could therefore also speak of ad blockers. Sometimes the so-called robots.txt is also referred to as a blocker. Pop-up blockers usually exist in the form of a browser plug-in or browser extensions for Firefox, Internet Explorer … Read more

The term newsjacking is made up of the English words “news” and “hijacking” and was coined by the author and marketing expert David Meerman Scott. He used it in his book “Newsjacking” to describe a PR strategy in which companies “hijack” news in order to attract attention and distribute their own content. In the broadest sense, it … Read more

Netflix does it, Swapfiets does it, Adobe does it: the subscription economy has been the cross-industry growth trend in recent years. The concept is simple: a subscription system that leverages the technical advantages of digital transformation and helps companies grow. What is so attractive about it, especially in the 21st century? The “As a Service” … Read more

In behavioral economics, the IKEA effect is the increase in appreciation that is shown to self-designed or at least self-assembled objects in comparison to mass-produced products that are bought ready-made. The name after the furniture manufacturer IKEA and its products to be assembled by the customer was coined in 2009 by the economist Michael Norton. In terms of quantity, the increased appreciation achieved through the self-assembly of a mass-produced … Read more

App Store Optimization (ASO) is the process of optimizing the App Store entries. The goal is to achieve a higher rank in the search results of the app store and better placement in the charts. Because of the similarities to search engine optimization (SEO) for websites, app store optimization is also known as app store … Read more

Buzz marketing is a digital branch of recommendation marketing. It is closely related to word-of-mouth marketing, in German: word of mouth. This type of marketing aims to ensure that so-called buzz agents are among friends and acquaintances, but above all online, e.g. on social media platforms, talk about a product, initiate conversations and communicate recommendations. … Read more

Landing pages are web pages that potential customers come across through a web search, advertisements, or other marketing measures. The page is usually accessed by entering the URL directly, by clicking on a banner or ad or using the organic search results of search engines. However, it is usually not accessible via the navigation menu of a … Read more

The return on capital employed, or ROCE for short, is one of the key indicators of profitability and shows how large the return on capital employed is. To this end, the ROCE compares the operating result before taxes and interest (EBIT) with the assets tied up in the company. These assets correspond to the total capital minus short-term liabilities and cash and cash equivalents. This … Read more

Return on Investment literally means the return of the investment; that is, capital. The ROI is thus a calculation parameter or an entrepreneurial key figure that provides information about when an investment paid off or whether it is profitable. One also speaks of return on capital, return on investment, or profitability. The profit is set in relation to the capital invested to … Read more

Click Fraud, in English click fraud, refers to the creation of clicks with malicious or fraudulent intent. Clicks on advertising banners are artificially generated, behind which there is no intention to buy. The goal is either to increase your own income through advertising banners or to push the budget of the competition so far that their banners … Read more

The term cost per click (also called CPC as short) describes a method for billing advertising costs in online marketing. The CPC model is used to determine how much an advertiser has to pay if their advertising costs are billed using the Pay per Click (PPC) payment method. Various payment models exist for advertisers on the Internet. One … Read more

With the circular model, you use satisfied customers as an impulse to generate recommendations and further sales. In other words, your business is picking up speed. So we’re not just talking about any new marketing trend here. It’s not just about exchanging a term. We’re not just redefining the same process a bit. If you no longer view … Read more

Key Performance Indicators (KPI) are simple and understandable performance indicators. The performance that a business unit provides is measured and presented in the form of a key figure. A division can be an individual employee, a team, a department, or the entire company. The key figure shows whether the respective area fulfills its purpose and to what extent … Read more

A customer journey map is a visual representation of the experiences that customers have while interacting with a brand or on the way to buying a product. It shows the individual steps and the points of contact (touchpoints) between the company and the customer. Mostly diagrams and tables are used for this representation, but above all infographics. … Read more

In marketing, the term “call-to-action” or “CTA” describes the active impetus for realizing the economic or strategic goals of an advertising campaign. It asks the consumer to take concrete action. The CTA often embodies the actual intention of a marketing campaign. Because as soon as the consumer has become aware of what the advertised product or service … Read more

Press releases are texts that inform press representatives about the latest news from companies, institutions, or associations. The aim is to influence the public’s perception of the company through editorial reporting in the media. A press release is a tool for public relations. This proven medium is by no means, as often claimed, on the descending branch – … Read more

A lead  (plural leads ) is a term from the sales/marketing and describes a contact initiation and/or supply of contact information by a potential prospect. One speaks of a “qualified lead” when a potential customer confirms his interest (corresponding to a non-binding purchase intention). Lead marketing or lead generation marketing describes the process of arousing the interest of potential customers … Read more

Content Seeding is a planned approach to spread to content on the web. The content creator specifically contacts relevant influencers to persuade them to disseminate their content and use the relevant channels to distribute the content. The influencers use their own networks to disseminate this content. With this approach, marketers aim to increase the awareness of its own brand and the … Read more

Guerrilla marketing describes a special form of marketing that relies heavily on the surprise effect. It is often characterized by the principle that a small advertising impact can have a great advertising effect. The idea of guerrilla marketing goes back to marketing professional Jay C. Levinson, who developed the basic concept in the 1980s. Guerrilla … Read more

Neuromarketing is the application of the neuro-economic approach to sales-related issues. While neuroeconomics tries to understand and explain economic decision-making processes with the help of neuroscientific methods, neuromarketing uses the same methods and the knowledge derived from neuroeconomics to optimize marketing processes. Neuromarketing is therefore an interdisciplinary research area in the field of market research, … Read more

The SWOT analysis is indispensable in the context of business development projects. Therefore, it is recommended as an instrument in almost every strategic context. The SWOT Matrix is probably the best-known tool in the field of strategic marketing management. The SWOT analysis is an internal analysis of strengths and weaknesses and an external analysis of … Read more

Inbound marketing is one of the many disciplines of marketing. The term has been increasingly propagated in the online marketing scene for several years. But what does this discipline actually include and how does inbound marketing work? Should an average marketing department deal with the topic? Many companies see the advantage of this form of … Read more

Eye-tracking means methods with which the eye movements of test persons are registered. The user experience (UX) is researched with eye-tracking. It provides information about the processing of visual information and the usability of a website or uses the software.  Various methods are available for examining the usability of websites and software. Subjects are often asked about their … Read more

Affiliate marketing is what brands and companies do to generate sales, using affiliates’ referrals to gain quick revenue. The affiliate partners are responsible for bringing traffic to the business’ storefront or website to buy the product or service that it offers. According to the main five affiliate marketing statistics, 80% of brands rely on affiliate … Read more

A persona, called “buyer persona” in classic marketing, is a fictitious person who represents a specific user segment of a website. In the field of digital marketing, the characteristics of the persona are based on analytical user data. This data gives a clear idea of how users use a website. A persona is therefore an … Read more

The click-through rate (CTR, Click Rate) indicates the ratio of clicks on an advertising medium to the impressions that the advertising medium achieved. The CTR is given in percent. If a link, e.g., clicked exactly 89 times for 1,000 page views, this corresponds to a CTR of 8.9 percent. The click rate is an important … Read more

Page Impressions (Impressions or Page View, abbreviated: PI) is a term from web analysis. This designates a visual contact or the page request of an entire HTML document with a browser. This is why the PI is often referred to as contacts. If page impressions are registered, there is usually no assignment to a specific … Read more

The retention rate indicates the percentage of people who remain as the company’s customer base after a defined period of time. As the key performance indicator (KPI) of online marketing, the retention rate is reflected as a key figure for assessing the success of the company or a website. In German, the measure is also … Read more

A WHOIS (Who is?) Query gives you information about the owner data of a domain or you can find out whether the domain is still free. The query can include via web hosts and is freely accessible to everyone. While there are numerous registries for domains today, only DARPA, the Defense Advanced Research Projects Agency, … Read more

No matter whether on Facebook, Instagram, Twitter, or another social media platform – if you create a company presence, you really have to be present. While the social media manager ensures the greatest possible reach and the establishment of a fan base through good, viral content, marketing campaigns, and a lot of interaction, the community … Read more

Social Media Marketing (SMM) describes (Internet) forms of marketing in social networks. A particularly key point of SMM is the interaction of the users with the advertising content and forms of advertising. According to the theory, users should simultaneously become customers and sales, or, recipients and advertisers of a brand, a product, or a service. … Read more

Influencers are people who have certain popularity on the social web and therefore have a great influence on their followers. These are well-known people on the Internet, such as bloggers and Instagram users. Influencers (formerly Influentials) are well-connected multipliers, which through their popularity have a great impact on their fans, followers, friends, on Facebook, Instagram, … Read more

On the Internet, in particular, it is important that potential buyers can gain confidence in a shop or service provider. Trust elements are used in this context. Trust elements are called by definition all the contents and elements to the confidence of a visitor towards the visited page are set up. This trust can later lead to stronger … Read more

The mountain of data available on the Internet and in companies – this fact is described as big data – is getting bigger, more confusing, and difficult to process. Evermore technologically sophisticated tools and programs should tame the flood of data. Big data includes all data collections that cannot be evaluated using conventional data processing … Read more

Banner blindness is an Internet phenomenon in which visitors to a website consciously or unconsciously ignore the advertising banners placed there. The term was particularly coined by the work Banner Blindness: Web Searchers Often Miss “Obvious” Links by Jan Panero Benway and David M. Lane, published in 1998. Alternative names for the banner blindness are … Read more