Mobile Consumer Statistics involve how mobile consumers behave and consume online. Mobile consumer statistics are related to eCommerce and Behavioral statistics. Mobile Consumer Statistics are part of Marketing Statistics. Mobile Consumer Statistics for 2023 can be seen below.
- Over 70% of the traffic on the web lives on mobile devices, including tablets. Source: Holistic SEO & Digital
- Since 2017, mobile traffic has accounted for more than 50% of web traffic. Source: Statista
- An average United States citizen in 2023 will have more than 10 devices that can connect to the internet. Source: Statista
- Smartphone ownership improves the possibility of shopping online by 39%. Source: Think with Google
- More than 45% of companies prioritize mobile search optimization. Source: Holistic SEO & Digital
- 46% of adults compare their mobile devices with desktop devices before making a purchase. Source: MySMN
- At least 52% of search activities start on mobile. Source: Statcounter
- Mobile traffic has exceeded 65%. Source: Statista
- 82% of smartphones responded to the “near me” query at least once. Source: Everywhere
- One in three people in Brazil uses their phones for more than 6 hours a day. Source: Advanced Web Ranking
- 51% of ad spending will be on mobile and 49% on desktop in 2023, highlighting the shift in advertising trends.
- 66.6% of the global population uses a mobile device, showcasing the vast reach of mobile technology.
- 84.2% of Americans use their phones to access the internet, emphasizing the importance of mobile-friendly websites and apps.
- 51% of global web traffic is done on mobile devices, indicating the dominance of mobile browsing.
- 60% of all Google searches are performed on mobile devices, underscoring the importance of mobile optimization for search.
- 80% of internet users own a smartphone, reflecting the ubiquity of smart devices in today’s digital age.
- 77% of American adults own a smartphone, with countries like South Korea, Israel, and Australia also having high smartphone usage rates.
- 5 hours is the average time people spend per day on their smartphones, highlighting the integral role of mobile devices in daily life.
- 49% of mobile usage time in the U.S. is spent on social media, emphasizing the significance of mobile marketing for social platforms.
- 180% increase in the number of emails opened via phone in the past three years, showcasing the shift in email consumption patterns.
- 5.22 billion unique mobile phone customers today highlight the vast reach of mobile consumer statistics.
- The mobile trends indicate a growth rate of 1.8 percent annually for unique mobile customers globally.
- In 2020, online consumer goods spending surpassed US$2.4 trillion, marking a 25 percent increase from 2019. This mobile statistic reveals that 77 percent of the world’s internet customers make monthly purchases via mobile devices.
- Global Android customers, as part of mobile trends, spend over 4 hours daily on their phones, accumulating to 3.5 trillion hours annually.
- Mobile phones account for 53% of the time spent online, emphasizing the mobile statistics that 9 out of 10 customers access the internet via a smartphone.
- The mobile consumer statistics show that the average global internet customer spends 3 hours and 39 minutes daily on their mobile phone, slightly more than the 3 hours and 24 minutes they spend watching television.
- Mobile trends in 2020 saw mobile spending reach a peak of $143 billion, marking a growth of 20% YoY.
- On average, individuals spend over 3.5 hours daily on their mobile devices, indicating a significant shift towards mobile-centric lifestyles.
- During working hours, the average individual checks their mobile device approximately 30 times, suggesting a high dependency on mobile for both work and leisure.
- A significant 70% of younger Gen Z individuals frequently use their mobile devices as a pastime, highlighting the cultural shift in leisure activities.
- By 2023, mobile ad expenditure is projected to surpass desktop, reaching an estimated $200 billion, reflecting the growing importance of mobile advertising.
- One in five consumers, or 20%, report a positive sentiment towards viewing mobile ads, emphasizing the potential for effective mobile marketing strategies.
- A majority, or 65%, of consumers, are most likely to encounter mobile advertisements within gaming applications, indicating a prime platform for advertisers.
- A staggering 85% of Facebook’s ad revenues are generated from mobile platforms, underscoring the platform’s mobile-first advertising approach.
- Mobile devices account for two-thirds, or 66%, of all e-commerce traffic, showcasing the dominance of mobile in online shopping behaviors.
- While mobile drives significant traffic, its conversion rates average 2.5%, lagging behind desktop’s average conversion rate of 4.8%.
- By 2025, mobile commerce is projected to represent one in ten, or 10%, of all retail sales, emphasizing the growing role of mobile in the retail sector.
- Nearly half of all consumers, or 48%, report shopping more frequently on mobile devices compared to in-store shopping, indicating a shift in purchasing habits.
- When shopping in-store, 57% of consumers prefer using their mobile devices for assistance over speaking to store employees, highlighting the importance of integrating mobile into the in-store experience.
- Three-fifths, or 60%, of shoppers, express a preference for brands that offer seamless mobile purchasing options, emphasizing the need for brands to optimize their mobile shopping experience.
| Statistic | Detail |
|---|---|
| Unique mobile phone customers | 5.22 billion unique mobile phone customers today highlight the vast reach of mobile consumer statistics. |
| Annual growth rate of mobile customers | The mobile trends indicate a growth rate of 1.8 percent annually for unique mobile customers globally. |
| Online consumer goods spending in 2020 | In 2020, online consumer goods spending surpassed US$2.4 trillion, marking a 25 percent increase from 2019. This mobile statistic reveals that 77 percent of the world’s internet customers make monthly purchases via mobile devices. |
| Time spent by Global Android customers | Global Android customers, as part of mobile trends, spend over 4 hours daily on their phones, accumulating to 3.5 trillion hours annually. |
| Mobile phones’ share of online time | Mobile phones account for 53% of the time spent online, emphasizing the mobile statistics that 9 out of 10 customers access the internet via a smartphone. |
| Average daily internet usage on mobile | The mobile consumer statistics show that the average global internet customer spends 3 hours and 39 minutes daily on their mobile phone, slightly more than the 3 hours and 24 minutes they spend watching television. |
| Mobile spending in 2020 | Mobile trends in 2020 saw mobile spending reach a peak of $143 billion, marking a growth of 20% YoY. |
SEO Research Department at Holistic SEO & Digital
Holistic SEO & Digital has been built by Koray Tuğberk GÜBÜR. Holistic SEO is the process of developing integrated digital marketing projects with every aspect including Coding, Natural Language Processing, Data Science, Page Speed, Digital Analytics, Content Marketing, Technical SEO, and Branding. Structured, Semantic Search Engine improves its ability to detect the real-world entities, today. Having a simple website is not enough anymore. To show that your brand is authoritative, trustworthy, and expert on its own niche, you need entity-based Search Engine Optimization Projects. Holistic SEO & Digital's main focus is on improving the brand's organic visibility and growth potential.
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