On-Page SEO

On Page SEO

On-Page SEO: Definition and Ranking Factors

Search engine optimization has always been based on two pillars: off-page and onpage SEO (External and Internal Factors for Ranking of a web entity on the SERP). As the name suggests, on-page SEO includes all internal website factors. They start with the content of the website, lead through the page structure, and internal links to meta tags. Anyone …

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Alt Tag and Alt Text Optimization for SEO

Alt Tag and Text for SEO: Definition and Best Practices

The alt tag (alt attribute or alternative tag) can be used to mark images and graphics within an HTML document. If the image display is selected in a browser, the alt tag is displayed instead of the image. In the context of Search Engine Optimization (SEO), it is an important parameter in on-page optimization, since Google can understand better …

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Heading Tag Best Practices

What are Heading Tags: How to Use Heading Tags, Best Practices

The heading tag defines and classifies headings in HTML documents. For example, a first-order heading is defined or opened with </H1>. The heading is then closed again with </H1>. The headings are graded by the number behind the “H”. HTML documents can contain headings from H1 to H6. The heading tag provides an HTML Document with a structure or a hierarchy. A …

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Keyword Research

What is a keyword: Everything You Need to Know

A keyword, also search term or query, generally designates an entered term in the search box of a search engine. This keyword is then treated by the search engines using their search algorithms and compared with the respective index. The user then receives a Search Engine Results Page (SERP) that lists results for this keyword. For search engine optimization and online marketing, keywords play a fundamental role. To understand keywords, understanding Search Intent is …

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Duplicate Content

What is Duplicate Content: Effects on SEO and Ways to Avoid

Duplicate content (“double content”, “DC” for short) is content that is identical on several pages on the Internet. These are not just copied texts, but above all completely identical individual pages. A distinction is made between internal and external duplicate content: Internal means that the same content is on one domain – for example, on HolisticSeo.Digital. External means …

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Thin Content

What is Thin Content? Why is so Important?

Thin content is the term for “thin” digital content that offers little or no added value to the user. Google officially rates websites as irrelevant and therefore thin content if they do not meet the requirements of the Webmaster Guidelines. The term thin content first appeared in 2012 when Google’s Quality Rater Guidelines were leaked. Since then, the word …

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Pillar Content

What is Pillar Content and Topic Clusters?

Pillar content is a strategy of content marketing that intelligently structures central and secondary content. The basic content is the actual pillar content around which topic clusters are grouped. The long-term effect of this approach is the position of an expert on a particular topic. For many keywords – especially long-tail keywords – this position has a positive …

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Evergreen Content Definition

What is Evergreen Content? How to Find Evergreen Topics?

Evergreen content is content that remains relevant to a topic over a very long period of time. They are always useful – both for the reader and for the operator of the site. The latter benefits from the fact that evergreen content always attracts visitors to the page and thus provides traffic. Accordingly, evergreen content …

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Anchor Text Optimization for Users

What is Anchor Text: How to Optimize Anchor Texts for SEO

In the area of off-page optimization of SEO, links still play a major role. If you want your website to be successful in the search engine results on Google or other search engines, an internal or external link to other pages is required. You should therefore always make sure that you use enough links to …

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Breadcrumb Navigation for SEO and UX

What is the Breadcrumb Navigation?

Breadcrumb (English: bread crumbs, bread crumbs) is secondary navigation within a website. It is also known as breadcrumb or breadcrumb navigation or breadcrumb navigation. Breadcrumbs offer users the ability to find their way back to the home page or quickly reach other levels of the website. With the breadcrumb navigation, you can see which pages …

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