Koray Tuğberk GÜBÜR

SEO is the intersection of Coding and Marketing. Without Code, Marketing can't succeed. Without Code, Marketing can't succeed. Holistic SEO examines Marketing and Coding at the state-of-art level for better Search Results. I have built this platform to protect SEOs against the future's heavy changes and help people to create their own SEO Vision in a more concrete way. Along with that, you can find below, what I am doing. I manage campaigns that include Semantic Search, Search Engine Optimization, Named Entities, Online Business and Marketing, Content Development, Creation and Writing, Conversion Rate Optimization, E-commerce, and Retail Blogging, Integrated Social Media Strategies, Pagespeed Improvement, Front-end, and UX Improvement, Data Gathering and Interpreting. In short, I reflect my Holistic SEO Vision to my projects for definitive success in the age of Digital Marketing. I also publish articles on international and local media along with my webinars. Sometimes, you may see me at Reddit while helping people or maybe on Twitter.

Entity SEO Knowledge Graph

How to use Google Knowledge Graph API via Python and Advertools?

Google Knowledge Graph produces Knowledge Panels for entities that are reliable and have enough “Search Demand”. Knowledge Panels that appear in SERP show the relationships of related entities and how Google interprets the character of queries and search intent. More information is available on Knowledge Graph and Knowledge Panel features that are of great value …

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Country Code Top Level Domain Definition and List

What is Country-code Top Level Domain (ccTLD)? ccTLD List for Countries

County-code Top Level Domain (ccTLD) is a custom domain extension for a specific country, region, or language. ccTLDs are a type of Top-level Domain. Country-code Top Level Domains are sold to the end-user by different Network Information Center (NIC) for specific countries, languages, and regions through the relevant domain registrar organizations. ccTLD or Country-code Top-Level …

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What is a Domain Name

What is a Domain Name? What does Domain Name Mean?

An Internet address or domain name is the equivalent of your mailing address on the Internet. It’s how your contacts and customers will find your website on the web. A domain name is therefore essential when creating a website. An Internet address consists of a “www” (world wide web) prefix and a domain name. This domain name is itself composed of a character string …

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Knowledge Graph Creation via Python for SEO

How to Create an Entity Relation Diagram with Information Extraction with Python for SEO?

A knowledge graph is a graph that consists of different types of entities and their connection to each other. Search Engines create a Knowledge Graph while crawling the web so that they can easily detect the relations between entities and understand the purpose of the web page or relevance of the web page for certain …

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Semantic SEO

What is Semantic SEO? How to Use Semantic SEO for Better Rankings

Semantic SEO is to create a content network in a regular and connected structure for each entity within a subject. By focusing on meanings and topics instead of words, it has the purpose of satisfying the search-intent of the user better and being the authority for the Search Engine and the User on a particular …

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App Store Optimization Guideline

What is App Store Optimization: Definition and Examples

App Store Optimization (ASO) is the process of optimizing the App Store entries. The goal is to achieve a higher rank in the search results of the app store and better placement in the charts. Because of the similarities to search engine optimization (SEO) for websites, app store optimization is also known as app store …

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Total Blocking Time Optimization

What is Total Blocking Time and How to Optimize It?

Total Blocking Time (TBT) is a load responsiveness metric that measures the usability of the web page during the loading. Total Blocking Time is an important user-centric performance metric that compares the time amount of non-responsive and responsive time during the rendering phase of the web page. Input responsiveness or the interactivity between the web …

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What is Buzz Marketing

What Is Buzz Marketing? Buzz Marketing Examples and Definition Explained

Buzz marketing is a digital branch of recommendation marketing. It is closely related to word-of-mouth marketing, in German: word of mouth. This type of marketing aims to ensure that so-called buzz agents are among friends and acquaintances, but above all online, e.g. on social media platforms, talk about a product, initiate conversations and communicate recommendations. …

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Content Delivery Network

What is the Content Delivery Network (CDN) and Its Importance?

The abbreviation CDN stands for Content Delivery Network. A content delivery network (CDN) is a network of servers in various data centers around the world. It is an excellent opportunity to offer or develop your website or web application worldwide. If you use such a network, your web server connects to a large number of …

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Time to Interactive Definition and Optimization

What is Time to Interactive (TTI) and How to Optimize It?

Time to Interactive (TTI) is the performance metric that measures when the web page’s subresources have been downloaded and when the user can interact with the web page. Time to Interactive is not just about “loading responsiveness”. It is also about the “downloading the main resources of the web page”. To measure and understand the …

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Largest Contentful Paint Optimization

What is the Largest Contentful Paint and How to Optimize It?

Largest Contentful Paint (LCP) is the rendering time of the largest and main content of the web page. LCP is one of the Core Web Vitals Metrics that are launched by Google Chrome Developers to measure “user experience” based on Page Speed Metrics. Largest Contentful Paint is important to see that when the most important …

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First Contentful Paint

What is First Contentful Paint: How to Optimize it?

First Contentful Paint (FCP) measures the time between the user’s navigation and the first paint of content for the web page. Anything related to the DOM of the web page can be included in the First Contentful Paint such as Paragraphs, Navigation Bar, Images, Form Elements, etc. Iframe Elements are not included in the First …

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First Input Delay

What is First Input Delay and How to Optimize It?

First Input Delay is the time between the user’s first interaction with the web page and the web page’s response. First Input Delay (FID) is also a user-centric Load Timing Metric. Also, FID is an important signal to see the “load responsiveness” of the web page. Even if a web page loads faster than its …

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Time to First Byte

Time to First Byte (TTFB): Server Response Time and Page Speed

Recent studies have shown that search rankings are affected by the loading speed of web pages. The logic behind all of this is clear and simple: A website that loads slowly delivers a bad user experience, and websites with a bad user experience don’t deserve to be at the top of search results. This means that if …

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Load Balancing

What is Load-Balancer: How does it work?

Load balancing is a commonly used term when it comes to hosting. A load balancer serves as a load distributor in server infrastructure. The response time and the load on individual servers are assessed and the performance of the servers is increased through a corresponding load distribution. The load balancer is connected upstream of the servers and …

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Crawl a website with Python

How to Crawl a Web Site with All Aspects via Python

There are many Python Modules available that can be used to crawl a website in all aspects on a large scale. Custom scripts that can be written in modules such as Scrapy, BeautifulSoup, Requests will be sufficient in this regard. However, there is a problem that there is no Python Module or a scripting script …

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Content Analysis via Python and Sitemaps

How to Perform a Content Analysis based on Sitemaps via Python

A sitemap is the name of an XML File that collects URLs that must be indexed by the Search Engine on a website. Sitemap Files can contain data on URL Categories, URL publishes date, URL content, content-language, content author, subject, etc. An experienced Holistic SEO can analyze a website even manually through Sitemaps. In this …

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How to verify and test Robots.txt via Python

How to Verify and Test Robots.txt File via Python

The robots.txt file is a text file with the “txt” extension in the root directory of the website that tells a crawler which parts of a web entity can or cannot be accessed. Thanks to “robots.txt” files, web site owners can control the crawlers of Search Engines so that they can index only the necessary …

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How to Analyse Robots.txt via Python

How to Check, Analyse and Compare Robots.txt Files via Python

Robots.txt file is a text file that tells how a crawler should behave when scanning a web entity. Even the slightest errors in the Robots.txt file in the root directory can put many SEO Projects at risk. Therefore, checking and editing the Robots.txt file for a web entity is one of the most important tasks. …

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How to Categorize URLs via Python

How to Categorize URL Parameters and Queries via Python for Analyzing SEO

URL Parameters are important for SEO and Search Engine Crawlers. Different parameters can have different functions and meanings for both users and Search Engines. Complex URL Parameters can confuse the Search Engine’s Algorithms and create Ranking Signal Dilution in terms of SEO. Also, using and creating unnecessary repetitive and duplicate content with looping products, services …

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DNS Reverse Lookup with Python for SEO

How to Perform DNS Reverse Lookup for Verifying Googlebot via Python

Reverse DNS Lookup is to check whether the same IP address will be obtained as a result by making a request to the Domain Name Server obtained in a request made to an IP address. The main purpose of this process is to see if the client’s IP Address is as shown to the server. …

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Check Grammar Errors with Python

How to Check Grammar and Language Errors in Content via Python?

When it comes to SEO, spelling errors, word errors, inverted sentences are factors that affect the user experience and damage the publisher’s expertise. Google Algorithm has been competing since the era of Panda and RankBrain Algorithms to spot both “stemming” and spelling errors, correct them, and rewrite queries. Google has also released a style guideline …

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Text Analysis with Python

How to Perform Text Analysis via Python and Advertools

Text or content is a written source that conveys certain information in a certain structure, emotion and voice, and with different methodologies. Each piece of writing can be perceived as better with a specific subject in different aspects. Using different spelling techniques, sentence structures, or using different words makes the two texts on the same …

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How to perform TF-IDF Analysis via Python

How to Perform TF-IDF Analysis via Python?

TF-IDF Analysis is one of the oldest methodologies to understand the context. Calculating the weights of a word in a document can help SEOs to understand documents on a SERP for a specific query or a web entity’s content structure and methodology. TF-IDF or Term Frequency and Inverse Document Frequency is useful to extract the …

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Categorize Queries for SEO Analysis via Python

How to Categorize Queries for SEO Analysis via Python

Every query has different aspects in terms of entity profile, user, and search intent or its word counts. Thanks to queries (keywords or search terms), a Holistic SEO can understand how people think, what people care about, or what people fear, desire, or seek. According to the queries, the Search Engine Results Page (SERP) can …

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URL Status Code Checking for SEO via Python

How to Check Status Codes of URLs in a Sitemap via Python

Sitemaps are the XML Files that include all URLs website owner wants Search Engines to index. Since all of those URLs are wanted to be indexed, they all need to be crawlable and working URLs with a solid “OK” and “200” HTTP Status Code. Including URLs with Non-200 Status Code is an incorrect practice. It …

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How to Scrape PAA Questions on SERP via Python

How to Scrape PAA Questions on SERP via Python for SEO

“People Also Ask” Questions is one of the most important guides of Holistic SEOs. People Also Ask (PAA) Questions on the SERP shows the questions which are the most relevant with the search term. Understanding the search intent and user intent, different sides of the topic can be easier via PAA. In addition to these, …

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Pytrend SEO Usage

PyTrend Guideline: Create Dashboard for Google Trends with Python

Google Trend is an application of Google which shows the search terms’ trends over time for different geographies. It shows real-time search trends and daily search trends for every city in the world. Thanks to Google Trend, understanding the users’ intent through different seasons for different queries is easier. Also, real-time events and real-world entities …

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Canonical Tags Definition

Canonical Tags: Definition and Guideline for 2020

A canonical tag (also known as “rel = canonical”) is a way of telling search engines that a particular URL is the main copy of a page. The use of the canonical tag prevents problems due to identical or “duplicate” content that appears on multiple URLs. In practical terms, the canonical tag tells search engines which version …

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On Page SEO

On-Page SEO: Definition and Ranking Factors

Search engine optimization has always been based on two pillars: off-page and onpage SEO (External and Internal Factors for Ranking of a web entity on the SERP). As the name suggests, on-page SEO includes all internal website factors. They start with the content of the website, lead through the page structure, and internal links to meta tags. Anyone …

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Alt Tag and Alt Text Optimization for SEO

Alt Tag and Text for SEO: Definition and Best Practices

The alt tag (alt attribute or alternative tag) can be used to mark images and graphics within an HTML document. If the image display is selected in a browser, the alt tag is displayed instead of the image. In the context of Search Engine Optimization (SEO), it is an important parameter in on-page optimization, since Google can understand better …

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Rankbrain Algorithm

RankBrain: Everything About Google’s Rankbrain Algorithm

RankBrain refers to an algorithm used by Google, which, with the help of machine learning and artificial intelligence, is primarily intended to provide relevant search results for previously unanswered search queries. RankBrain is ranked by Google as the third most important ranking factor. RankBrain was rolled out for the first time in early 2015. When RankBrain sees …

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What is Keyword Stuffing

What is Keyword Stuffing? How to Avoid It?

Keyword stuffing generally refers to the excessive and manipulative use of keywords on a page with the aim of improving the page’s ranking for that keyword without creating any benefit for the user. This technique worked until around the beginning of 2000. It was also common for this tactic to include keywords as “hidden text”  on the page: keywords in …

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Heading Tag Best Practices

What are Heading Tags: How to Use Heading Tags, Best Practices

The heading tag defines and classifies headings in HTML documents. For example, a first-order heading is defined or opened with </H1>. The heading is then closed again with </H1>. The headings are graded by the number behind the “H”. HTML documents can contain headings from H1 to H6. The heading tag provides an HTML Document with a structure or a hierarchy. A …

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Keyword Research

What is a keyword: Everything You Need to Know

A keyword, also search term or query, generally designates an entered term in the search box of a search engine. This keyword is then treated by the search engines using their search algorithms and compared with the respective index. The user then receives a Search Engine Results Page (SERP) that lists results for this keyword. For search engine optimization and online marketing, keywords play a fundamental role. To understand keywords, understanding Search Intent is …

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URL Hijacking

What is URL Hijacking? Definition of Typosquatting

URL hijacking is the process of incorrectly removing a URL from the search engine index and replacing it with another. The new, wrong URL continues to link to the actual landing page, but not directly, but via a redirect. Since the wrong URL also takes over the ranking of the original page, URL hijacking can lead to a massive drop in visitors. The term URL …

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What is Hidden Content

What is Hidden Content? How to Detect and Avoid It?

Hidden content refers to content or links that can be read from a website in the source text, but is not visible to the visitor of a website. The goal of hiding content is not to restrict the usability of a website (text deserts), but to offer the search engines relevant content. The text enriched and hidden by keyword s has the goal to positively influence the results in the …

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Video Sitemap

What is Video Sitemap? Everything You Should Know

A video sitemap is a basis for providing Google with necessary information about video content. The video sitemap is an XML file and contains the metadata of a video, including the title, description, length, and source of your videos. But why is a video sitemap important? Video content can be recognized and indexed faster by Googlebot Video through a video sitemap. Google …

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What is image sitemap

What is an image sitemap?

Google Image Sitemaps provide Google with about the images contained on a website. Visitors can do an image search on Google. Using Google image extensions in Sitemaps provides the search engine with additional information about the images on the website. The inclusion of image and video content in an XML sitemap can also help Google find out that content that …

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Create XML News Sitemap for SEO

How to Create a Google News Sitemap XML for SEO

News Sitemap is an XML file prepared to convey the news that is up to date to Search Engines with news-specific features. The main ranking factors in News Search Results are the timeliness of the news, the degree of originality and richness of the content in terms of text and media, and the publisher’s popularity. …

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HTML Sitemap Definition

What is an HTML Sitemap? Difference Between XML and HTML Sitemap

The HTML sitemap is an HTML page that lists all the subpages of a website. It is usually linked in the footer of the website and is therefore visible to all visitors to the website. In contrast to the XML sitemap, HTML sitemaps are mainly created for the user, so that he gets an overview …

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How to Submit Sitemap

How to Submit a Sitemap to Google and Other Search Engines?

Sitemap submit is the process of submitting a sitemap containing URLs that a website needs to be indexed to Search Engine Crawlers. After the Sitemap submits process, the Search Engine will scan all the URLs in Sitemap and put them into the crawl list. Assuming that a “recrawl” request has been made for each URL, …

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XML Sitemap

What is XML Sitemap? How to Create a Sitemap for SEO?

A sitemap contains all the sub-pages of your website that are to be indexed by Google. Since it is written in a standardized XML format, it is also called an XML sitemap. With a sitemap, you help Google crawl your website. It is usually located in the main directory of a domain and can be called up there. If …

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Crawl Budget and Quota

What are Crawl Budget and Efficiency: Definition and Best Practices

The term crawl budget describes the resources that the search engine Google invests in order to record and index the content of a specific website. The collection and indexing of websites are known as crawling. Thus, the crawl budget is the maximum number of pages that can be searched by a particular website. The fact that Google cannot …

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Duplicate Content

What is Duplicate Content: Effects on SEO and Ways to Avoid

Duplicate content (“double content”, “DC” for short) is content that is identical on several pages on the Internet. These are not just copied texts, but above all completely identical individual pages. A distinction is made between internal and external duplicate content: Internal means that the same content is on one domain – for example, on HolisticSeo.Digital. External means …

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Google Caffeine Image Update

Google Caffeine Update: Fresher and Faster Indexing Explained

With the increasing popularity of its own search engine, Google also had to recognize that many established processes no longer worked well enough. After all, the idea behind the algorithm and search index was born at a time when there were several million websites in total. At the latest in 2010, however, millions of subpages were added …

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Google Hummingbird Update Effects

What is Google Hummingbird Update?

The code name Google Hummingbird (also known as the hummingbird algorithm) refers to a search algorithm that has been in use since 2013, which enables Google for the first time to recognize the connection between search queries. With this method, which is also called semantic search, the search engine can analyze the user intention behind the search queries. As a result of the update, Google is increasingly approaching the …

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SERP Definition

What is SERP? Search Engine Results Page Definition Explained

SERP is the abbreviation of “Search Engine Result Page” and refers to the search results page after entering a keyword in a search engine. The order of the search results is crucial for search engine optimization. The first page of the SERPs is often referred to as “Top10”. Every result on the SERP is ordered in descending order in terms of quality, …

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Thin Content

What is Thin Content? Why is so Important?

Thin content is the term for “thin” digital content that offers little or no added value to the user. Google officially rates websites as irrelevant and therefore thin content if they do not meet the requirements of the Webmaster Guidelines. The term thin content first appeared in 2012 when Google’s Quality Rater Guidelines were leaked. Since then, the word …

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Phantom Update Effects

Google Phantom Update: Everything You Need to Know

The Google Phantom Update denotes an unannounced change to the core algorithm (core algorithm). The first of these updates occurred in the spring of 2015. SEO specialists noticed significant changes in the SERPs. The search engine denied the existence of such an update for a very long time. As a nameless update of the heart algorithm, the phantom update is …

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User Interface

What is a User Interface?

A user interface is an interface through which a person can control software or hardware. Ideally, it is user-friendly so that the interaction can be done in a natural and intuitive way. Computer software is called a graphical user interface. Literally translated, user interface means “user interface”. The definition of user interface refers to a generic term to the interface between …

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ROCE

What is the Return on Capital Employed (ROCE)?

The return on capital employed, or ROCE for short is one of the key indicators of profitability and shows how large the return on capital employed is. To this end, the ROCE compares the operating result before taxes and interest (EBIT) with the assets tied up in the company. These assets correspond to the total capital minus short-term liabilities and cash and cash equivalents. This …

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What is the ROI

What is the Return of Investment (ROI)?

Return on Investment literally means the return of the investment; that is, capital. The ROI is thus a calculation parameter or an entrepreneurial key figure that provides information about when an investment paid off or whether it is profitable. One also speaks of return on capital, return on investment, or profitability. The profit is set in relation to the capital invested to …

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Log File Analysis

What is the Log File Analysis: Best Practices and Examples

With the help of a log file analysis, statistics about page access or key figures about the use of a website or a web server can be collected. The so-called log files, which are read out, serve as the basis for the log file analysis. Today, page tagging used by analysis tools has replaced traditional log file analysis in …

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What is Log File

What is a Log File? How to Open a Log File?

Log files, which are also called event log files, are ordinary text files. It contains all processes that have been defined as relevant by the programmer of the respective application. In the case of a database log file, for example, these are all changes to correctly completed transactions. Are parts of the database deleted, e.g. In the event of …

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Click Fraud Definition

What is Click Fraud and How Can You Stop It?

Click Fraud, in English click fraud, refers to the creation of clicks with malicious or fraudulent intent. Clicks on advertising banners are artificially generated, behind which there is no intention to buy. The goal is either to increase your own income through advertising banners or to push the budget of the competition so far that their banners …

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What is CPM

What is Cost Per Click (CPM): Definition, Examples, Best Practices

The term cost per click (also called CPC as short) describes a method for billing advertising costs in online marketing. The CPC model is used to determine how much an advertiser has to pay if their advertising costs are billed using the Pay per Click (PPC) payment method. Various payment models exist for advertisers on the Internet. One …

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Flywheel Marketing Model

What is Flywheel Marketing Model and Strategy?

With the circular model, you use satisfied customers as an impulse to generate recommendations and further sales. In other words, your business is picking up speed. So we’re not just talking about any new marketing trend here. It’s not just about exchanging a term. We’re not just redefining the same process a bit. If you no longer view …

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What is KPI

What is KPI? Definition, Examples, and Best-Practices

Key Performance Indicators (KPI) are simple and understandable performance indicators. The performance that a business unit provides is measured and presented in the form of a key figure. A division can be an individual employee, a team, a department, or the entire company. The key figure shows whether the respective area fulfills its purpose and to what extent …

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Customer Journey Map

What is a Customer Journey? How To Create a Customer Journey Map?

A customer journey map is a visual representation of the experiences that customers have while interacting with a brand or on the way to buying a product. It shows the individual steps and the points of contact (touchpoints) between the company and the customer. Mostly diagrams and tables are used for this representation, but above all infographics. …

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What is KPI

What is Call To Action (CTA)? How to Use CTA in Digital Marketing?

In marketing, the term “call-to-action” or “CTA” describes the active impetus for realizing the economic or strategic goals of an advertising campaign. It asks the consumer to take concrete action. The CTA often embodies the actual intention of a marketing campaign. Because as soon as the consumer has become aware of what the advertised product or service …

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Over Optimization Penalty

What is Over-optimize Penalty in SEO?

The over-optimization penalty is used in connection with an algorithm change of the search engine Google, in which websites can suffer a penalty due to excessive SEO measures. It can manifest itself through a downgrading in the rankings or even exclusion from the search engine index. There is a risk of loss of traffic that is generated by search …

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What is AB Testing?

What is A/B Testing? Ultimate Guideline with Examples

A/B tests (sometimes called split tests) compare two versions of a website to determine which version is more suitable for achieving a defined goal. Such a goal can be, for example, increasing the conversion rate or improving other performance indicators (KPIs). An A / B test compares two website versions by randomly directing visitors to one of the two …

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What is Press Release

What is Press Release? Press Release Examples and Guideline

Press releases are texts that inform press representatives about the latest news from companies, institutions, or associations. The aim is to influence the public’s perception of the company through editorial reporting in the media. A press release is a tool for public relations. This proven medium is by no means, as often claimed, on the descending branch – …

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Pillar Content

What is Pillar Content and Topic Clusters?

Pillar content is a strategy of content marketing that intelligently structures central and secondary content. The basic content is the actual pillar content around which topic clusters are grouped. The long-term effect of this approach is the position of an expert on a particular topic. For many keywords – especially long-tail keywords – this position has a positive …

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What is Lead Generation Marketing

What is Lead Generation Marketing? A Guide for Beginners

A lead  (plural leads ) is a term from the sales/marketing and describes a contact initiation and/or supply of contact information by a potential prospect. One speaks of a “qualified lead” when a potential customer confirms his interest (corresponding to a non-binding purchase intention). Lead marketing or lead generation marketing describes the process of arousing the interest of potential customers …

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Google Panda Update

Google Panda Update: What did it change?

Specifically, the Panda update is a filter that is regularly applied to the entire Google index and significantly reduces the visibility of poor-quality websites, i.e. significantly shifts their rankings in the search results pages. The algorithm change was first introduced on February 23, 2011, in the US search market and then launched on April 11, …

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What is Content Seeding

What is Content Seeding? What should you know?

Seeding (from English to seed – sow) is a planned approach to spread to content on the Internet. Te content creator specifically contacts relevant influencers to persuade them to disseminate their content. The influencers use their own networks to disseminate this content. With this approach, marketers aim to increase the awareness of its own brand and the published content among a relevant …

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HTTP Status Codes

What are the HTTP Status Codes: Everything You Need to Know

The response or status codes of HTTP directly determine the meaning of the response to an HTTP request. They are always transmitted in the form of the first line of the response (= server response), which consists of a three-digit number and a brief description. The status codes are divided into groups of different meanings …

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Guerilla Marketing

What is Guerilla Marketing? Everything You Need to Know

Guerrilla marketing describes a special form of marketing that relies heavily on the surprise effect. It is often characterized by the principle that a small advertising impact can have a great advertising effect. The idea of guerrilla marketing goes back to marketing professional Jay C. Levinson, who developed the basic concept in the 1980s. Guerilla …

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What are Cookies

What are Cookies? Importance of Cookies for Marketing

Cookies are short texts that are exchanged between the server and the browser. In this way, websites store relevant information in the researcher’s internet browser, which can then be called up again at a later time. Cookies do not have a good reputation among Internet users: they save the data required for various functions on …

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Evergreen Content Definition

What is Evergreen Content? How to Find Evergreen Topics?

Evergreen content is content that remains relevant to a topic over a very long period of time. They are always useful – both for the reader and for the operator of the site. The latter benefits from the fact that evergreen content always attracts visitors to the page and thus provides traffic. Accordingly, evergreen content …

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Neuro Marketing

What is NeuroMarketing? Everything You Need to Know

Neuromarketing is the application of the neuro-economic approach to sales-related issues. While neuroeconomics tries to understand and explain economic decision-making processes with the help of neuroscientific methods, neuromarketing uses the same methods and the knowledge derived from neuroeconomics to optimize marketing processes. Neuromarketing is therefore an interdisciplinary research area in the field of market research, …

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SWOT Analysis

What is SWOT Analysis: A Guide for SWOT Analysis

The SWOT analysis is indispensable in the context of business development projects. Therefore, it is recommended as an instrument in almost every strategic context. The SWOT Matrix is probably the best-known tool in the field of strategic marketing management. The SWOT analysis is an internal analysis of strengths and weaknesses and an external analysis of …

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What is Inbound Marketing

What is Inbound Marketing? Why is it so important?

Inbound marketing is one of the many disciplines of marketing. The term has been increasingly propagated in the online marketing scene for several years. But what does this discipline actually include and how does inbound marketing work? Should an average marketing department deal with the topic? Many companies see the advantage of this form of …

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Eye Tracking

What is Eye-tracking: How to use Eye-tracking for Marketing

Eye-tracking means methods with which the eye movements of test persons are registered. The user experience (UX) is researched with eye-tracking. It provides information about the processing of visual information and the usability of a website or uses the software.  Various methods are available for examining the usability of websites and software. Subjects are often asked about their …

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What is Affiliate Marketing

What is Affiliate Marketing: Ultimate Guideline

Affiliate marketing is a kind of recommendation marketing and is mainly carried out via affiliate networks such as Zanox, Amazon, Affilinet and Belboon or directly. Both dealers and sales partners are registered with these networks. The Importance of Affiliate Marketing In English, “to affiliate” means something like joining together, joining. The partnership network helps companies …

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What is CTR and SEO

What is CTR? How to use CTR Data for SEO and SEM?

The click-through rate (CTR, Click Rate) indicates the ratio of clicks on an advertising medium to the impressions that the advertising medium achieved. The CTR is given in percent. If a link e.g. clicked exactly 89 times for 1,000 page views, this corresponds to a CTR of 8.9 percent. The click rate is an important …

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Link Equity

What is the Link Juice (Link Equity)? How to Use Link Equity for SEO?

Link juice, Google juice, or link juice describes the distribution of backlinks within a website and the strength or reputation of these links (PageRank). Both the number and the quality of the links determine how the link juice is composed and what effect it has on the subpages. Most SEOs don’t try to calculate the …

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What is TrustRank

What is TrustRank? How to Improve it?

The TrustRank algorithm is a procedure for evaluating the quality of websites. It was developed by Zoltán Gyöngyi, Héctor García-Molina, and Jan Pedersen and filed for a patent by Yahoo. It is used for the semi-automatic classification of the quality of a page or for finding spam pages and is intended to help search engines …

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What is the User-retention Rate

What is User-retention Rate: How to use it for SEO and CRO?

The retention rate indicates the percentage of people who remain as the company’s customer base after a defined period of time. As the key performance indicator (KPI) of online marketing, the retention rate is reflected as a key figure for assessing the success of the company or a website. In German, the measure is also …

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What is User-intent

What are the User-intent and Search-intent?

User intent is the name for the motivation of the searcher, for example when entering his search into a search engine. Google and other search engines evaluate the hits found in terms of content and evaluate how well they match the suspected user intent. The better this fit between the information on a website and …

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TF-IDF Analyze

What is TF-IDF and How to Analyze TF-IDF for SEO

TF * IDF is a formula according to which the optimal distribution of subject-related terms or keywords in a text can be determined. However, the procedure for determining this distribution is much more complex than working with keyword density, the simple frequency distribution of keywords. TF * IDF-optimized texts should present a topic in a, …

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What is Robots.txt

What is Robots.txt File: Everything You Need to Know

The robots.txt file is a text file in which it can be determined which areas of a domain may and may not be crawled by a web crawler. With robots.txt, individual files in a directory, complete directories, subdirectories or entire domains can be excluded from crawling. The robots.txt file is stored in the root of the domain. It …

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What is Information Retrieval

What is Information Retrieval?

Literally translated, information retrieval means the recovery of information. According to the definition, information retrieval refers to a process in which, based on a request for information from a large unstructured database, the information is selected that matches the request for information. Information retrieval is therefore one of the central tasks of a search engine: …

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What is Community Management

What is Community Management? How to Manage a Community in Social Media?

No matter whether on Facebook, Instagram, Twitter, or another social media platform – if you create a company presence, you really have to be present. While the social media manager ensures the greatest possible reach and the establishment of a fan base through good, viral content, marketing campaigns, and a lot of interaction, the community …

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What is Social Media Marketing

What is Social Media Marketing?

Social Media Marketing (SMM) describes (Internet) forms of marketing in social networks. A particularly key point of SMM is the interaction of the users with the advertising content and forms of advertising. According to the theory, users should simultaneously become customers and sales, or, recipients and advertisers of a brand, a product, or a service. …

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Stemming for Search Engine

What is the Stemming for Search Engines?

In linguistics and linguistic computer science, stemming (reduction of the original form) is a procedure that traces different morphological variants of a word back to their common stem. The stemming enables improved and more relevant search results to be achieved. In any case, it leads to an expansion of the results. Stemming of words is also related …

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What is Google Florida Update

What is the Google Florida update?

The Florida update is a change in Google’s ranking algorithm from November 2003. However, it is an unofficial name for the update. At first, this change mainly affected the English-speaking world. The non-English-speaking area, however, only touched the update at the end of January 2004 after further changes and adjustments were made. Computer experts introduced …

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What is Cloaking?

What is Cloaking for Search Engine?

By definition, cloaking can be described as an HTML technique in the area of search engine optimization. When optimizing using cloaking, the focus is on improving the ranking of a website within the results list of search engines such as Google. For this purpose, the web crawlers of the search engine are presented with different …

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What is Google Possum Update

What is Google Possum Update?

The Google Possum Update was released in September 2016. As part of this update, Google focused on making the crawler process geographically more accurate in information classification for local search. Google has been releasing major updates regularly for years, thereby adapting its algorithms for evaluating websites as part of the search ranking. These updates can …

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What is Influencer Marketing

What are Influencers and Influencer Marketing?

Influencers are people who have certain popularity on the social web and therefore have a great influence on their followers. These are well-known people on the Internet, such as bloggers and Instagram users. Influencers (formerly Influentials) are well-connected multipliers, which through their popularity have a great impact on their fans, followers, friends, on Facebook, Instagram, …

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What is PageRank for SEO

What is the PageRank for SEO?

The PageRank algorithm describes a procedure that enables websites to be rated on the basis of their incoming links. The name PageRank originally comes from Larry Page. Together with Sergei Brin, he developed this algorithm at Standford University and patented it in 1997. PageRank is an algorithm from Google. This algorithm analyzes and weights the …

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Google Penguin Update Analysis

What is the Penguin Update? How does the Penguin Algorithm Update Affect SEO?

The Penguin Updates (Penguin Updates) relate to a number of algorithm changes and data refreshes from Google. The aim of the adjustments is to identify and remove webspam in the search results. Google wants to reduce the manipulation of search results and deliberately punish page optimization that does not seem natural. Spam and Penguin Update …

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What is Google Hilltop Algorithm

What is Google’s Hilltop Algorithm?

The Hilltop algorithm evaluates whether your website belongs to an expert organization or person or it has authoritative content and history and calculates its relevance and trustworthiness for certain keywords. If you start a search query on Google for a specific term, the search engine first determines the expert and authority pages that are relevant …

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What is Usability for Marketing

What is Usability: Importance of Marketing

Usability describes the usability and usability of a website. It is also known as “software ergonomics”. The better the usability of a page, the higher the probability of a conversion. Conversion rate optimization is the main goal of better usability. Technical factors as well as creative and psychological factors play a role in assessing usability. …

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Trust Element Examples

What is the Trust Elements: Usage for Marketing

On the Internet, in particular, it is important that potential buyers can gain confidence in a shop or service provider. Trust elements are used in this context. Trust elements are called by definition all the contents and elements to the confidence of a visitor towards the visited page are set up. This trust can later lead to stronger …

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Big Data for Marketing

What is Big Data: Importance of Marketing

The mountain of data available on the Internet and in companies – this fact is described as big data – is getting bigger, more confusing, and difficult to process. Evermore technologically sophisticated tools and programs should tame the flood of data. Big data includes all data collections that cannot be evaluated using conventional data processing …

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What is Banner Blindness

What is the Banner Blindness?

Banner blindness is an Internet phenomenon in which visitors to a website consciously or unconsciously ignore the advertising banners placed there. The term was particularly coined by the work Banner Blindness: Web Searchers Often Miss “Obvious” Links by Jan Panero Benway and David M. Lane, published in 1998. Alternative names for the banner blindness are …

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What is Redirection

What is Redirection? Everything about 301, 302 and 307 Redirections

Redirect or redirection (short form for “redirection”) is a server or client-side and automatic redirection of a URL to another URL. Redirects are used for various purposes such as moving a website to a new domain or server maintenance. With a 301 redirect, for example, duplicate content can be avoided. A redirect is usually always …

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Anchor Text Optimization for Users

What is Anchor Text: How to Optimize Anchor Texts for SEO

In the area of off-page optimization of SEO, links still play a major role. If you want your website to be successful in the search engine results on Google or other search engines, an internal or external link to other pages is required. You should therefore always make sure that you use enough links to …

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Importance of Mobile First Indexing

What is the Mobile-First Index?

The use of mobile devices has been increasing for years. A mobile-optimized website is a must. Google has long responded to this: With the Mobile-First Index, Google uses information that is found on the mobile version of a website to compile the search results Definition of Mobile-First Index With the Mobile-First Index, Google is taking …

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Click Path Analyzing for SEO and UX

What is Click Path? How to Use it to Analyze User Behaviors?

The click path describes the individual clicks that a user makes on a website in order to reach a specific destination. The click path plays a role above all in terms of conversion optimization. The analysis of click paths gives website operators useful information about the referrer, the bounce rate on the entry page, and …

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How does Googlebot work

What is the Googlebot and How Often it Crawls a Page?

You will inevitably come across the term Googlebot if you are concerned with SEO (Search Engine Optimization) for your website. Google is the most important address with a market share of over 90%. The process of so-called crawling by Googlebots is crucial for indexing your page on Google. Related articles for deeper information. How to …

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What is the importance of Cache for SEO

What is the Cache? How can you clear the Cache?

The cache is a buffer memory that enables access to a background medium, for example, an image stored in the background. This means that data is cached there for faster access. This can be made even clearer by means of a very simplified comparison: in a cupboard, you put forward those things that you often …

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Breadcrumb Navigation for SEO and UX

What is the Breadcrumb Navigation?

Breadcrumb (English: bread crumbs, bread crumbs) is secondary navigation within a website. It is also known as breadcrumb or breadcrumb navigation or breadcrumb navigation. Breadcrumbs offer users the ability to find their way back to the home page or quickly reach other levels of the website. With the breadcrumb navigation, you can see which pages …

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What is HTML and How to Use It

What is HTML? – Clearly Explained

The Hypertext Markup Language (HTML, English for hypertext markup language) is a text-based markup language for structuring electronic documents such as texts with hyperlinks, images, and other content. HTML documents are the basis of the World Wide Web and are displayed by web browsers. In addition to the content displayed by the browser, HTML files …

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Definition of Javascript and Usage

What is JavaScript? An Understandable Explanation

The question “What is JavaScript?” Can be answered with “One programming language”. We explain to you where JavaScript comes from, what it does, and why you should sometimes block JavaScript. JavaScript is a scripting language that is usually used in websites and is then executed by the visitor’s browser. Originally, in 1995, JavaScript was still …

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JPG and PNG Differences

Image formats: Difference between JPG and PNG

In the 1990s, several new image formats such as JPG and PNG were developed, all of which have their differences. We’ll tell you exactly what the strengths and weaknesses of the two formats are. Related Articles: Difference between JPG and JPEG What are the GIFs? Image format JPG and PNG: Advantages and Disadvantages JPG or …

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What is JPEG and JPG Difference

What is JPEG and the Difference Between JPG and JPEG?

JPG is the abbreviation of JPEG; reduced to three letters, as is common for filename extensions. JPEG (Joint Photographic Experts Group) is an association of companies and research institutes that set this standard for storing digital images in 1992. Related Articles for the subject: What are GIFs and why are they important? What is the …

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Resize Images in Bulk with Python

How to Resize Images with Python in Bulk

Image manipulation, optimization and resizing or downscaling, color type changing, or other kinds of image-related processes have value for SEO, UX, Page Speed, and Bandwith. Because of those motivations, Image Compression Algorithms are developed every year. In this article, we will focus on how to resize multiple images in bulk with Python. For multiple images …

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Optimize Images via Python

How to Optimize Images with Python for SEO and UX

On a website, usually, the most expensive resource is Javascript. The most expensive source after javascript is images for a browser. Visual optimization is one of the most important factors for page loading speed and user experience along with SEO. One of the quick actions that can be taken to make a web page faster …

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