Koray Tuğberk GÜBÜR 
A newsletter is a publication distributed on a regular basis to subscribers. It often focuses on a single topic or theme. One of three types of people are able to sign up to receive a newsletter, customers of a certain company, members of a specific organization, or any other group of individuals who have an …
Entity Identity resolution is the process of recognizing an entity with its type, attributes, and values. Entity-Idendity Resolution is distinct from named entity recognition, but it is a necessary step in the process. Entities are living things inside the Knowledge Bases with different attribute-value pairs, which means that their identity changes with other types of …
The exact match domain refers to a domain name that involves phrases with the search demand from the web search engines. An exact match domain can have multiple keywords with search volume in the domain name. Exact match domains involve brandinizing the query for ranking purposes. An exact match domain can rank higher than other …
The entity, Attribute, Value (EAV) Architecture for SEO involves different types of entities, their attributes, and values within the data model to encode a space-efficient knowledge base. Knowledge representation includes different types of methodologies such as semantic networks, frames, and production rules. The entity, Attribute, Value (EAV) model is to provide a better knowledge representation …
Semantic search is a search behavior that relies on the meanings of concepts, words, and sentences. Semantic search is a mutual feature between semantic search engines and semantic searches. Semantic search sessions involve understanding the meaning of every word, and sentence in web documents and queries based on human language and neural nets. Semantic web …
Topical Authority is a positive ranking state. The concept of Topical Authority is founded, and integrated into the semantic SEO discipline with the “Importance of Topical Authority Case Study”. The same case study explained concepts within the scope of Semantic SEO, such as Topical Borders, Topical Coverage, Topical Maps, and Historical Data. All these concepts …
SaaS (Software as a service) SEO refers to an SEO Project and effort for improving the organic search performance of a SaaS website. SaaS B2B and SaaS B2C SEOs differ from each other in terms of SEO strategies and tactics. SaaS SEO takes support from the different sub-verticals of SEO, such as Local SEO, Semantic …
Lexical Semantics (lexicosemantics) is the relationship of words to each other. Lexical Semantics include different types of word relations such as meronyms, holonyms, antonyms, synonyms, hypernyms, and hyponyms. Semantic Similarity means the closeness and relevance between two words. Semantic relations between words (lexical semantics) and distance between words’ meanings (semantic closeness) are used by semantic …
Business to Business (B2B) Search Engine Optimization (SEO) is organic search visibility increasing strategy to increase the revenue, conversions, brand value, and organic traffic on search engines such as Google, Yandex, Microsoft Bing, DuckDuckGo, and Yep. B2B SEO involves business analysis, and content marketing for key decision-makers such as CEOs, CMOs, and CFOs. Business to …
Digital PR and Local SEO worked together to improve the authority of the site and bring a significant increase in relevant traffic to Encazip.com within 3 to 6 months. The general precept of this SEO project was: “Every pixel, millisecond, byte, letter, and user matters for SEO” Koray Tuğberk GÜBÜR The project was led by …
Lexical Semantics (lexicosemantics) is the relationship of words to each other. Lexical Semantics include different types of word relations such as meronyms, holonyms, antonyms, synonyms, hypernyms, and hyponyms. Semantic Similarity means the closeness and relevance between two words. Semantic relations between words (lexical semantics) and distance between words’ meanings (semantic closeness) are used by semantic …
Entity-oriented Search Understanding is an important part of Search Engine Understanding or Search Engine Communication. These terms might be new to the traditional understanding of SEO, but the process of understanding a search engine is a daily routine for any SEO to analyze the search engines’ decision trees that create their result pages. Entity-oriented Search …
Kalicube Pro is the unique, and only Brand SERP and Knowledge Panel SEO technology that focuses on E-A-T signals on the Brand SERP. Kalicube Pro provides SERP analysis to understand the brand’s position on the open web, and how the brand-related queries are perceived by search engines. As a Knowledge Panel Management technology, Kalicube Pro …
Keyword Search Volume is an SEO metric used to understand and optimize the query search demand for certain phrases that web search engine users type into the search bar to satisfy their search intent. Keyword search volume is a fundamental concept for SEO, and information retrieval systems to understand the relevance of a document to a query.
Keyword Difficulty involves the difficulty of ranking for a certain query term that is used by web search engine users to perform a search query. Keyword difficulty is used by search engine optimization technologies and experts to define the possibility and need of work to be ranked for a certain query. Keyword difficulty is invented …
Google Author Rank involves the Google search engine’s methodologies to understand, define and rank an author for a topic for the author’s expertise, authority, and validity. Google can understand the author’s vectors, language, and even accent from the audio recordings. Facial recognition, voice recognition, or even action recognition help search engines to differentiate a person …
Bill Slawski, the person who educated thousands of search engine optimization experts, and even engineers with his over 2000 articles with millions of words for explaining the complex search engine systems were taken from us on 19th May 2022. Bill Slawski is a Philosopher of Search, and Search Engines because he wasn’t only explaining search …
“Missing HSTS from HTTPS Server” or Missing HSTS Error and warning involves the missing HSTS response header and command from the response of the webserver. HSTS provides end-to-end secure web browsing and website session for web users. Missing HSTS is a concern for web security and user privacy. Websites use HTTP to HTTPS redirection to …
Absolute URL and Relative URL Differences involve the URL Structure differences. An absolute URL is a URL with full protocol, domain name, domain extension, path, query parameter, query string, and fragment. A relative URL uses only a certain section of the URL to make the web browser resolve the address of the resource or the …
The Protocol-relative URL involves a URL that is opened via HTTP and HTTPS protocols at the same time. A CSS, JS, Image, Font file, or Web Document (HTML Document) can be opened via SSL and without SSL according to the webserver configuration and requestor request HTTP headers. Protocol-relative URL is opened by the web browser …
Brighton SEO is an educational and unifying event that brings together SEO experts from all over the world. Therefore, Brighton SEO can be called a “Hogwarts”. I am using the Hogwarts analogy for the Brighton SEO Event because, I am a Potterhead, and during my United Kingdom trip, I have seen everything related to Harry …
Proxy-Authenticate HTTP Request Header provides credentials for auditing in order to support proxy server verification. The primary function of the Proxy-Authenticate header is to connect the files and folders to the server. The Header is used to keep the server safe from foreign Requests. The related HTTP Status Code for the HTTP Header is “407” …
HTTP Authentication (Basic Authentication Access) is to provide a secure connection between the user-agent and the webserver. HTTP Authentication requires the usage of specific HTTP Headers. Hypertext Transfer Protocol requires a username, password, user-agent for access to the webserver. A User-agent uses a web browser to authenticate via HTTP. To provide HTTP Authentication, the credentials …
The Want-Digest HTTP header is most commonly used in an HTTP request to request that the server give a digest of the requested resource using the Digest response header. The header includes identifiers for one or more digest algorithms that the sender wants the server to employ to generate the digest. Quality values can be …
The Via header is added by proxies, both forward and reverse. The Via Header can appear in the request or response header. The Via HTTP Header is used for tracking message forwards, avoiding request loops, and identifying the protocol capabilities of senders along the request/response chain. The header type of Via HTTP is the General …
The Accept-Post HTTP Response Header signifies that the post is acceptable on the requested resource and approved document format. The Accept-Post HTTP Response header will mention one or more supported document/media types when sent as a Response to the unsupported file. When an unsupported document type is sent as an HTTP Post request to the …
The Public-Key-Pins-Report-Only is an HTTP Response Header created for pinning violations. The HTTP Public-Key-Pins-Report-Only response header sends a report to the report-URI (Uniform Resource Identifier) for pinning violations. Pinning is a method that permits you to define a cryptographic identity. Pinning provides security improvement for a website that depends on SSL Certificates. SSL (Secure Sockets …
The Access-Control-Allow-Credentials is an HTTP response header that notifies the web browser to display the response when the Request’s credentials mode is “include”. Request’s credentials is a read-only property that contains the credentials of the request. Credentials can be in a form of cookies, authorization headers, or client certificates. The “include” command refers to the …
The TK is an HTTP response header that determines the tracking status of the equivalent request. The Tk-HTTP response header is defined to communicate the web server’s tracking performance. Tracking is the compilation of data concerning a specific user’s activity across multiple distinct contexts, or the sharing of information obtained from the user’s activity outside …
The Access-Control-Max-Age is an HTTP Response Header that determines the length of time the results of a preflight request can be cached. The results of a preflight request are the information included in the Access-Control-Allow-Methods and Access-Control-Allow-Headers HTTP response headers. By default, the number of seconds the results of a preflight request can be cached …
Access-Control-Expose-Headers is an HTTP response header that determines which headers are to be exposed to the client scripts on a web browser, as a part of a response to a CORS (Cross-Origin Resource Sharing) request. CORS (Cross-Origin Resource Sharing) is an HTTP-header-based mechanism that allows verified access to other resources located outside the domain. The …
The Access-Control-Allow-Origin is a HyperText Transfer Protocol (HTTP) Response Header that determines if the response is allowed to be shared with the requesting code from a specified origin. The Access-Control-Allow-Origin HTTP response header notifies the web browser if the response can be shared by returning the value of the `Origin` request header, which can either …
The Accept-Encoding HTTP request header determines the content compression algorithm that will be accepted. Accept-Encoding HTTP Header is related to Content-Encoding. When data are compressed in Content-Encoding, the Accept HTTP header will inform the browser whether a client can manage the compressed algorithm of the website. Content-Encoding is used for data compression, where representation’s data …
The Accept-CH is an HTTP response header used by the webserver to request other information from web browsers regarding the client’s device, network, and user agent preferences. The Accept-CH HTTP header allows web servers to customize the content they serve by optimizing images and other content for mobile devices or users on low-bandwidth connections. The …
The Vary HTTP response headers determine how upcoming request headers should be combined. Vary HTTP header is necessary to decide whether or not a cache response is supplied to reduce response time or a new response will be requested to the origin server. An HTTP cache is local storage used to store cacheable response messages …
The If-Range HTTP request header is a header field name that provides a conditional method to a Range HTTP request header. The Range HTTP request header specifies the part of a web page or a resource that the webserver is requested to return. The web server should provide the specified sub-range of the entity using …
Accept-Language is a type of HTTP Request header that determines the client’s preferred language, either the local or the natural language. The Accept-Language HTTP Request header can include multiple languages. Accept-Language HTTP request header values can be separated with a comma. The search engine determines the appropriate values for the Accept-Language HTTP Request header based …
The Access-Control-Allow-Methods is an HTTP response header that determines the acceptable methods to connect to a specific resource in response to the given preflight request. A preflight request allows a web server to check how the actual request will appear before being created. The web server will recommend a web browser if the actual request …
The Access-Control-Allow-Headers is an HTTP response header that specifies which HTTP headers are supported by the response’s URL for the CORS (Cross-Origin Resource Sharing) protocol. A Cross-Origin Resource Sharing (CORS) is an HTTP-header-based method that enables a web server to determine any other origin or domain than its own from which a web browser allows …
Authorization HTTP Request Header is an HTTP header for authorization of access to a web server. HTTP Authorization is used for securing resources within a web server. The Authorization HTTP Header is used with WWW-Authenticate HTTP Header. If there is a protected resource with HTTP WWW-Authenticate, the webserver will give the 401 HTTP Status Code. …
WWW-Authenticate header is an HTTP header that is used to determine which HTTP Authentication program will be applied to access a web server. WWW-Authenticate HTTP header is used by the server to provide responses to specify the effect of the response after credentials are provided. A status code of 401 (Unauthorized) will be sent as …
Content Negotiation is the method used by a client to request a specific Representation that fits the user requirements. The most suitable Representation for the user agent is selected from various presentations from the REST (Representational State Transfer) resources. The advantage of Content Negotiation is that it allows the technology to be released from the …
The Accept-CH-Lifetime HTTP header is set by the webserver to define the persistence of the Accept-CH HTTP header value. The Accept-CH HTTP response header specifies which HTTP Client Hints the client should include in subsequent requests. The Accept-CH HTTP response header is used by the webserver to request additional information from web browsers about the …
cURL is a command-line software to transfer the data through different types of network protocols such as HTTP and HTTPS. The cURL stands for Client URL. cURL is coded in 1996 with the name of “httpget”. The second name of the cURL was “urlget”. Daniel Stenberg is the main developer of cURL. cURL is used …
SEO Chat is a Twitter Event that is performed over the #SEOChat hashtag to innovate SEO. SEO chat Twitter Event is started by Mordy Oberstein to support the SEO’s communication, friendship, and information share. SEO chat Twitter Events involve questions and answers related to search engine optimization. The digital marketing-related facts and SEO-related practices are …
Extractive Text Summarization with BERT Extractive Summarizer involves summarizing an article with the extracted key information via BERT natural language model. Extractive summarization is to provide decreased memory usage while protecting the content’s value. Information about the content is protected via extractive summarizers. BERT is used to understand human languages via RNN, Attention mechanisms, and …
Image Title vs. Image Alt Tags involves the differences in terms of web accessibility, search engine optimization, and user experience. The difference between image title and the image alt tag is that image alt tag is mainly for web accessibility, screen readers, and search engines while image titles are for the users. An image alt …
Proxy-Authorization HTTP Request Header is an HTTP header for authorization of the requests to a proxy server. The usage purpose of the HTTP Proxy-Authorization Request Header while requesting a file, or folder from the webserver is to provide a secure data transfer between the client and the webserver. The HTTP Request Header should be used …
Digital Marketing Statistics involve the facts and dynamics of the digital marketing types, and efforts with numeric values. Digital marketing statistics demonstrate the changes and the trends for the online user behaviors for shopping, advertising, or searching. Digital marketing statistics are created by digital marketing research and education sources and organizations. A digital marketing statistic …
Initial ranking score and historical data for SEO are two useful concepts to understand a website’s (source) potential to be able to rank for a query network, phrase variations, or topical cluster initially. Initial Ranking and Re-ranking are two different phases of the ranking process of Search Engines. Understanding Initial Ranking and Re-ranking Processes, and …
NLTK Wordnet can be used to find synonyms and antonyms of words. NLTK Corpus package is used to read the corpus to understand the lexical semantics of the words within the document. A WordNet involves semantic relations of words and their meanings within a lexical database. The semantic relations within the WordNet are hypernyms, synonyms, …
This is a test (this is a description section test addon) page for the Indexing API of the different search engines such as Bing, Yandex, and Google. Indexing API is an application interface for letting search engines know about the new web pages or updates on the new pages for modifying their indexes. This test …
NLTK Lemmatization is the process of grouping the inflected forms of a word in order to analyze them as a single word in linguistics. NLTK has different lemmatization algorithms and functions for using different lemma determinations. Lemmatization is more useful to see a word’s context within a document when compared to stemming. Unlike stemming, lemmatization …
“Link rel=preload” is a browser hint to provide resource loading prioritization to improve the web page loading performance and speed. Preload is a value for the “rel” attribute of the HTML “link” tag to fetch a web page resource earlier than others. To improve the initial contact with users by improving the user experience, preload …
NLTK Stemming is a process to produce morphological variations of a word’s original root form with NLTK. Stemming is a part of linguistic morphology and information retrieval. The root of the stemmed word has to be equal to the morphological root of the word. Stemming algorithms and stemming technologies are called stemmers. Natural Language Tool …
To tokenize sentences and words with NLTK, “nltk.word_tokenize()” function will be used. NLTK Tokenization is used for parsing a large amount of textual data into parts to perform an analysis of the character of the text. NLTK for tokenization can be used for training machine learning models, Natural Language Processing text cleaning. The tokenized words …
List of HTTP Headers contain the security, server, client hint, redirect, and other types of HTTP Headers based on their types, syntaxes, and uses. HTTP Headers are to let web servers serve additional information as a response to an HTTP request or response. The format of the HTTP Headers contains an HTTP Header with case-insensitive …
HTTP Strict Transport Security (HSTS) is a protocol policy to protect websites against cybersecurity issues such as man-in-the-middle attacks, protocol downgrade attacks, cookie hijacking. HSTS forces web browsers and user-agents to interact with only the HTTPS version of the website. HTTPS provides a Transport Layer Security (TLS). HTTP Strict Transport Security has been specified within …
HTTP Security Response Headers are designed to balance the usability and security of website users. HTTP Security Response Headers include Content Security Policy, HTTP Strict Transport Security, X-frame Options, XSS Protection, X-content-type Options, and referrer policy. HTTP Security Response Headers are designed to improve the privacy of the users, and the security of the web …
A web browser is a computer program is used to surf the Internet. A web browser represents the user interface of internet surfing applications. Web browsers are used to access the HTML Documents of websites that are stored within the web servers. To display a web page to a World Wide Web user, a web …
A web server contains all the elements of a website such as an HTML document, CSS, JS, images, and font files along with the content of the web page along with web page names which are the URL of the specific web page. A web server can refer to two different parts of it. The …
A World Wide Web (WEB) page is a hypertext document that is a part of a website on the open World Wide Web to be presented to a user via web browser and the webserver. The term web page is used first in the 1990s as an analogy for the concrete papers that are connected …
A knowledge panel is an information box that can show an entity’s features, attributes, and prominence for a topic with the information from Google’s Knowledge Graph. Information in knowledge panels is automatically generated, and information appears from different sources on the web. Google can combine information from various open web sources with data provided by …
X-Default is a value for hreflang the attribute of the link tag. A hreflang value can specify the alternate version of a web page for different regions, and languages, while the x-default value signals the default version for international users. A landing page with a hreflang set can help users to use a website in …
A website is a collection of web pages that are created with web technologies such as HTML, XHTML, or AMP HTML by a person or an organization. Website is a way of World Wide Web presence. A website can be displayed to a user agent via a browser such as Google Chrome, Firefox, or Microsoft …
Accelerated Mobile Pages (AMP) is an open-source technology developed by the AMP Open Source Project and supported by Google. Announced in October 2015 as an internal project at Google, pages supporting this technology have been displayed as such in Google Search results since February 2016. After being criticized for the control given to Google on …
User-centric web page speed performance metrics focus on different verticals that affect the perception of users for the page loading performance of a website. User-centric performance metrics are announced by Google Developers and W3C Web Performance Working Group to organize the concepts that are related to the Lighthouse. User-centric performance metrics involve the relativity of …
Change of Address Tool has been announced by Google in 2020 to help SEOs and website owners to let Google that they migrate their website. Change of Address Tool is placed in Google Search Console to let Google Search Console permitted users to use to specify that the website has been migrated to another domain. …
Optimizing WebFont files includes the process of decreasing the size of font files and using only necessary glyphs along with better font-file extensions such as Woff2 instead of TFF or Woff for better web page loading performance. A WebFont file contains stylish glyphs that refer to a letter, numeric value, or a character for a …
Brand SERP is a Search Engine Result Page instance for a brand name, directly. Branded SERP and Brand SERP are different things. Branded SERP is a SERP instance for a branded query while Brand SERP is a SERP instance for the exact brand name itself. Brand SERP can reflect the prominence, personality, and success of …
The SEO Career Path includes different SEO verticals that an SEO can specialize in throughout their career. The choice of the SEO Career Path and the position in which company and with whom the SEO will work are interrelated. SEO Career Opportunities are determined by algorithm updates performed by Search Engines, and changes made by …
Multilingual and Multiregional SEO Guide will be told over a concrete SEO Success Case Study and example with 41 different languages, and countries in the context of international SEO. ForexSuggest.com is the subject of the Multilingual SEO Case Study. During the Multilingual and Multiregional SEO Case Study, nearly a new content is not being published, …
Named Entity Recognition (NER) is a procedure with which clearly identifiable elements (e.g. names of people or places) can be automatically marked in a text. Named Entity Recognition was developed as part of the computer linguistic method of Natural Language Processing (NLP), which is about processing natural language laws in a machine-readable manner. What is the Working Principle of Named Entity Recognition? The working …
Apache Bench (ab) is a popular HTTP load testing and performance benchmarking tool. It can be used to test the speed of a website’s server. The best way to use Apache Bench is to run it from your local machine, which makes it very easy for beginners or intermediate users who are looking for something …
Layout refers to the geometrical position, size, and shape of the elements on a web page. The layout means that the web browser places the elements on a web page as size, position, and format. There is no difference between Layout and Reflow in terms of definition and function. The layout is used for Chrome, …
Pop-up blockers that prevent advertising windows from being displayed in the browser are usually referred to as blockers. One could therefore also speak of ad blockers. Sometimes the so-called robots.txt is also referred to as a blocker. Pop-up blockers usually exist in the form of a browser plug-in or browser extensions for Firefox, Internet Explorer …
BERTopic is a topic clustering and modeling technique that uses Latent Dirichlet Allocation. Bertopic can be used to visualize topical clusters and topical distances for news articles, tweets, or blog posts. Bertopic can be installed with the “pip install bertopic” code line, and it can be used with spacy, genism, flair, and use libraries for …
To save a web page and website into an internet archive in bulk, Python can be used. There are multiple methods to save a link to an internet archive, such as using email with a URL list or submitting a URL to the internet archive’s Wayback Machine manually. To save a website completely to the …
To add the Expires HTTP Headers to .htaccess file and WordPress sites, a code line can be used such as “ExpiresByType image/jpg “access plus 1 month””. Expires HTTP Headers are directives to determine the lifetime of a cached file within browsers’ storage. HTTP Cache is an important factor for page speed optimization, thus using Expires …
HTTP Expires Header is a header that provides the date and time for specifying the limit for the response’s content staleness. This header can be set by either server or client, depending on who sends it first. It can also be sent in case of no other headers are specified. This type of request/response specifies …
Translating a data frame is the process of changing a data frame values’ language to another language without changing the context, meaning, or content. Translating a Pandas Data Frame with Python can be done with Google’s “googletrans” library. In this article, I will crawl a website by taking its semantic content into a data frame …
Downloading all images from a website can be done by downloading all of the websites, or crawling all of the websites and extracting all of the “<img>” HTML Elements’ “src” attributes’ values. Usually, scraping and downloading images from websites is important and necessary for image optimization, compression, or writing alt tags with AI or the …
The Last-Modified HTTP Response Header is a server response header that indicates the latest modification date when asked to provide a source. Here’s how it looks, but there’s a lot to it. A user might browse your website and the browser temporarily stores a lot of elements, such as HTML, images, style sheets, and even …
The term newsjacking is made up of the English words “news” and “hijacking” and was coined by the author and marketing expert David Meerman Scott. He used it in his book “Newsjacking” to describe a PR strategy in which companies “hijack” news in order to attract attention and distribute their own content. In the broadest sense, it …
Cache-control is an HTTP response header to determine browser caching time span for a specific web page resource. Cache-control includes a resource’s caching methodology, where to cache, and its expiration date with maximum age (time to live). Cache-control HTTP Header regulates browser caching policies for clients. Examples for Cache-Control Response Header Cache-control example values and …
HTTP request header If-None-Match conditions the request. For GET and HEAD methods, the server will return the specified resource only if its ETag does not match the given ones. If the resource’s ETag is not on the list, the request will not be processed. The server needs to return 304 (Not Modified) when the GET …
Transmission Control Protocol (TCP) is a connection balancing algorithm that controls the number and speed of connections a server can open and protects the server. In order to avoid overloading a network with an unexpectedly large burst of data, TCP slow start probes the network slowly to confirm the available capacity. During the beginning of …
The ETag HTTP response header is a qualifier for determining version of a web page resource from a website’s server that requested by the requestor which is a web browser user. ETag is used for efficient browser cache in order to decrease bandwidth consumption. If a website uses ETag for its web page resources, the …
Content Farming is to rapidly produce very high and low-quality content in different domains. Used for content farming, online advertising, and visibility. Content Farm is often optimized to gain visibility in Search Engines. The purpose of Content Farmers is to get as many organic visitors as possible, to create more Return of Investment (ROI) through …
This article has been prepared as a tutorial to show how to Retrieve Google SERP with regular periods, animate the differences to see Google Search Engine’s preference and experiment algorithms. In this article, we will use Semantic Search Queries to understand the topical coverage and topical authority of certain domains. We will retrieve all of …
In connection with websites and search engine optimization, the term pagination is used for content that is not completely displayed on one page. Pagination describes the distribution of content on more than one URL, whereby you can “scroll” to the following and previous URLs. Problems with duplicate content often result from paginated shop or directory pages, since pages …
Topical Authority is a semantic SEO methodology to rank higher on search engine result pages by processing connected topics and entailed search queries with accurate, unique, and expert information. The topical Authority concept was founded by Koray Tugberk GUBUR on 18 May 2022 for conceptualizing semantic content marketing. In the Topical Authority SEO Case Study, …
The Document Object Model is a specification of a programming interface which HTML – or XML – document as a tree structure represents in which each node an object is, which represents a part of the document, e.g. B. a paragraph, a heading, a video, or a table cell. The interface is platform and programming language independent and thus allows standardized changes to the structure and layout of a document. In the web browser, this forms …
Word Cloud is a visualization technique that works for showing the most important thematic words in harmony from a group of words within a context. Word Clouds can be used to show the most important terms from the customer reviews or contents of the customers. Word Clouds Comparison may help to detect the differences for …
Netflix does it, Swapfiets does it, Adobe does it: the subscription economy has been the cross-industry growth trend in recent years. The concept is simple: a subscription system that leverages the technical advantages of digital transformation and helps companies grow. What is so attractive about it, especially in the 21st century? The “As a Service” …
Semantic Search is the way users act on the Search Engine according to the semantic meaning relationships of words and concepts. The content of a concept or entity combines with other meanings and concepts at different points to form a Semantic Hierarchy of Meaning. Search Engines such as Google, Bing, and Yandex put frequently searched …
In behavioral economics, the IKEA effect is the increase in appreciation that is shown to self-designed or at least self-assembled objects in comparison to mass-produced products that are bought ready-made. The name after the furniture manufacturer IKEA and its products to be assembled by the customer was coined in 2009 by the economist Michael Norton. In terms of quantity, the increased appreciation achieved through the self-assembly of a mass-produced …
Speed Index is a web page load performance metric that shows how quickly elements of a web page become visible. Speed Index (SI) is measured only on the visible portion of the screen. The visible part of the screen, above the head section, affects the Speed Index score with visual progress and visual completeness speed …
OnCrawl is the world’s most prestigious Technical SEO Crawler that scans a website with a single click, reports technical SEO errors and needs in a data-driven manner, visualizes and provides insights needed by SEO Projects, and provides live tracking with Data Studio. Read the most detailed Technical SEO Crawler Review as it has ever been …
Listing files in a directory with Python means that taking names of the files in a folder via Python modules and scripts. During any kind of Python and Coding Project, taking the names of the files in a folder can be useful. Taking only a certain type of file, certain types of files that are …
The Domain Name System, or DNS for short, is also known as the “Internet phone book”. Similar to how you look for a name in a telephone directory to get the phone number, you look in the DNS for a computer name to get the associated IP address. The IP address is required to be able to …
Cumulative Layout Shift (CLS) is one of the Core Web Vitals metrics and user-centric performance metrics that focus on visual-stability during the entire life span of a web page. CLS is an important term for preventing the layout shifts that annoy users. While reading a text or being about to click a link, if the …
Load CSS files Asynchronous. Loading CSS Files Asynchronously can help for improving page experience while removing the render-blocking effect of the CSS Files. There are four different method for loading CSS async.
Nofollow tag is introduced in 2005 by Google to let webmasters to chose which links should be followed or not by Googlebot. To learn how to use Nofollow attribute and when to use it, you can read Nofollow Guideline.
Hreflang is an HTML meta element from RFC 8288 which works for differentiation of the same content for different languages and geography in a symmetric way. Hreflang is being used by webmasters and Search Engines for determining the target of content in terms of geography and language. Hreflang has a canonicalization effect for the URL. …
The HTTP Vary Response Header is used to indicate which type and format of content are requested from the web site’s server via the browser. This process performed through HTTP Vary Header is called “Content Negotiation”. In the RFC7232 Document, Hypertext Transfer Protocol (HTTP / 1.1), this case is called “Conditional Requests”. Accordingly, when entering …
Google Knowledge Graph produces Knowledge Panels for entities that are reliable and have enough “Search Demand”. Knowledge Panels that appear in SERP show the relationships of related entities and how Google interprets the character of queries and search intent. More information is available on Knowledge Graph and Knowledge Panel features that are of great value …
County-code Top Level Domain (ccTLD) is a custom domain extension for a specific country, region, or language. ccTLDs are a type of Top-level Domain. Country-code Top Level Domains are sold to the end-user by different Network Information Center (NIC) for specific countries, languages, and regions through the relevant domain registrar organizations. ccTLD or Country-code Top-Level …
An Internet address or domain name is the equivalent of your mailing address on the Internet. It’s how your contacts and customers will find your website on the web. A domain name is therefore essential when creating a website. An Internet address consists of a “www” (world wide web) prefix and a domain name. This domain name is itself composed of a character string …
A knowledge graph is a graph that consists of different types of entities and their connection to each other. Search Engines create a Knowledge Graph while crawling the web so that they can easily detect the relations between entities and understand the purpose of the web page or relevance of the web page for certain …
Semantic SEO is to create a content network in a relevant and meaningful structure for each entity within a subject. Semantic SEO is connecting terms, entities, facts to each other within a factual accuracy and relational relevance. By focusing on meanings and topics instead of words, it has the purpose of satisfying the search intent …
App Store Optimization (ASO) is the process of optimizing the App Store entries. The goal is to achieve a higher rank in the search results of the app store and better placement in the charts. Because of the similarities to search engine optimization (SEO) for websites, app store optimization is also known as app store …
Total Blocking Time (TBT) is a load responsiveness metric that measures the usability of the web page during the loading. Total Blocking Time is an important user-centric performance metric that compares the time amount of non-responsive and responsive time during the rendering phase of the web page. Input responsiveness or the interactivity between the web …
Buzz marketing is a digital branch of recommendation marketing. It is closely related to word-of-mouth marketing, in German: word of mouth. This type of marketing aims to ensure that so-called buzz agents are among friends and acquaintances, but above all online, e.g. on social media platforms, talk about a product, initiate conversations and communicate recommendations. …
The abbreviation CDN stands for Content Delivery Network. A content delivery network (CDN) is a network of servers in various data centers around the world. It is an excellent opportunity to offer or develop your website or web application worldwide. If you use such a network, your web server connects to a large number of …
Time to Interactive (TTI) is the performance metric that measures when the web page’s subresources have been downloaded and when the user can interact with the web page. Time to Interactive is not just about “loading responsiveness”. It is also about the “downloading the main resources of the web page”. To measure and understand the …
Largest Contentful Paint (LCP) is the rendering time of the largest and main content of the web page. LCP is one of the Core Web Vitals Metrics that are launched by Google Chrome Developers to measure “user experience” based on Page Speed Metrics. Largest Contentful Paint is important to see that when the most important …
First Contentful Paint (FCP) measures the time between the user’s navigation and the first paint of content for the web page. Anything related to the DOM of the web page can be included in the First Contentful Paint such as Paragraphs, Navigation Bar, Images, Form Elements, etc. Iframe Elements are not included in the First …
First Input Delay is the time between the user’s first interaction with the web page and the web page’s response. First Input Delay (FID) is also a user-centric Load Timing Metric. Also, FID is an important signal to see the “load responsiveness” of the web page. Even if a web page loads faster than its …
Recent studies have shown that search rankings are affected by the loading speed of web pages. The logic behind all of this is clear and simple: A website that loads slowly delivers a bad user experience, and websites with a bad user experience don’t deserve to be at the top of search results. This means that if …
Load balancing is essential in modern computing ecosystems, ensuring the optimal distribution of workloads across diverse computing resources. The central component that facilitates this task is a load balancer, which effectively manages and routes incoming network traffic to multiple servers or devices. By studying the definition, types, significance, and benefits of load balancers, businesses, and …
There are many Python Modules available that can be used to crawl a website in all aspects on a large scale. Custom scripts that can be written in modules such as Scrapy, BeautifulSoup, and Requests will be sufficient in this regard. However, there is a problem that there is no Python Module or a scripting …
A sitemap is the name of an XML File that collects URLs that must be indexed by the Search Engine on a website. Sitemap Files can contain data on URL Categories, URL publishes date, URL content, content-language, content author, subject, etc. An experienced Holistic SEO can analyze a website even manually through Sitemaps. In this …
The robots.txt file is a text file with the “txt” extension in the root directory of the website that tells a crawler which parts of a web entity can or cannot be accessed. Thanks to “robots.txt” files, website owners can control the crawlers of Search Engines so that they can index only the necessary information …
Robots.txt file is a text file that tells how a crawler should behave when scanning a web entity. Even the slightest errors in the Robots.txt file in the root directory can put many SEO Projects at risk. Therefore, checking and editing the Robots.txt file for a web entity is one of the most important tasks. …
URL Parameters are important for SEO and Search Engine Crawlers. Different parameters can have different functions and meanings for both users and Search Engines. Complex URL Parameters can confuse the Search Engine’s Algorithms and create Ranking Signal Dilution in terms of SEO. Also, using and creating unnecessary repetitive and duplicate content with looping products, services …
Reverse DNS Lookup is to check whether the same IP address will be obtained as a result by making a request to the Domain Name Server obtained in a request made to an IP address. The main purpose of this process is to see if the client’s IP Address is as shown to the server. …
When it comes to SEO, spelling errors, word errors, inverted sentences are factors that affect the user experience and damage the publisher’s expertise. Google Algorithm has been competing since the era of Panda and RankBrain Algorithms to spot both “stemming” and spelling errors, correct them, and rewrite queries. Google has also released a style guideline …
Text or content is a written source that conveys certain information in a certain structure, emotion and voice, and with different methodologies. Each piece of writing can be perceived as better with a specific subject in different aspects. Using different spelling techniques, sentence structures, or using different words makes the two texts on the same …
TF-IDF Analysis is one of the oldest methodologies to understand the context. Calculating the weights of a word in a document can help SEOs to understand documents on a SERP for a specific query or a web entity’s content structure and methodology. TF-IDF or Term Frequency and Inverse Document Frequency is useful to extract the …
Every query has different aspects in terms of entity profile, user, and search intent or its word counts. Thanks to queries (keywords or search terms), a Holistic SEO can understand how people think, what people care about, or what people fear, desire, or seek. According to the queries, the Search Engine Results Page (SERP) can …
Sitemaps are the XML Files that include all URLs website owner wants Search Engines to index. Since all of those URLs are wanted to be indexed, they all need to be crawlable and working URLs with a solid “OK” and “200” HTTP Status Code. Including URLs with Non-200 Status Code is an incorrect practice. It …
“People Also Ask” Questions is one of the most important guides of Holistic SEOs. People Also Ask (PAA) Questions on the SERP shows the questions which are the most relevant with the search term. Understanding the search intent and user intent, different sides of the topic can be easier via PAA. In addition to these, …
Google Trend is an application of Google which shows the search terms’ trends over time for different geographies. It shows real-time search trends and daily search trends for every city in the world. Thanks to Google Trend, understanding the users’ intent through different seasons for different queries is easier. Also, real-time events and real-world entities …
A canonical tag (also known as “rel = canonical”) is a way of telling search engines that a particular URL is the main copy of a page. Using the canonical tag prevents problems due to identical or “duplicate” content that appears on multiple URLs. In practical terms, the canonical tag tells search engines which version of a …
Search engine optimization has always been based on two pillars: off-page and on-page SEO (External and Internal Factors for Ranking a web entity on the SERP). As the name suggests, on-page SEO includes all internal website factors. They start with the content of the website, lead through the page structure, and internal links to meta tags. Anyone who …
The alt tag (alt attribute or alternative tag) can be used to mark images and graphics within an HTML document. If the image display is selected in a browser, the alt tag is displayed instead of the image. In the context of Search Engine Optimization (SEO), it is an important parameter in on-page optimization, since Google can understand better …
RankBrain refers to an algorithm used by Google, which, with the help of machine learning and artificial intelligence, is primarily intended to provide relevant search results for previously unanswered search queries. RankBrain is ranked by Google as the third most important ranking factor. RankBrain was rolled out for the first time in early 2015. When RankBrain sees …
Keyword stuffing generally refers to the excessive and manipulative use of keywords on a page with the aim of improving the page’s ranking for that keyword without creating any benefit for the user. This technique worked until around the beginning of 2000. It was also common for this tactic to include keywords as “hidden text” on the page: keywords in …
The heading tag defines and classifies headings in HTML documents. For example, a first-order heading is defined or opened with </H1>. The heading is then closed again with </H1>. The headings are graded by the number behind the “H”. HTML documents can contain headings from H1 to H6. The heading tag provides an HTML Document with a structure or a hierarchy. A …
A keyword, also a search term or query, generally designates an entered term in the search box of a search engine. This keyword is then treated by the search engines using their search algorithms and compared with the respective index. The user then receives a Search Engine Results Page (SERP) that lists results for this keyword. For search engine optimization and online marketing, keywords play a fundamental role. To understand keywords, understanding Search Intent …
URL hijacking is the process of incorrectly removing a URL from the search engine index and replacing it with another. The new, wrong URL continues to link to the actual landing page, but not directly, but via a redirect. Since the wrong URL also takes over the ranking of the original page, URL hijacking can lead to a massive drop in visitors. The term URL …
Hidden content refers to content or links that can be read from a website in the source text, but is not visible to the visitor of a website. The goal of hiding content is not to restrict the usability of a website (text deserts), but to offer the search engines relevant content. The text enriched and hidden by keyword s has the goal to positively influence the results in the …
A video sitemap is a basis for providing Google with necessary information about video content. The video sitemap is an XML file and contains the metadata of a video, including the title, description, length, and source of your videos. But why is a video sitemap important? Video content can be recognized and indexed faster by Googlebot Video through a video sitemap. Google …
Google Image Sitemaps provide Google with about the images contained on a website. Visitors can do an image search on Google. Using Google image extensions in Sitemaps provides the search engine with additional information about the images on the website. The inclusion of image and video content in an XML sitemap can also help Google find out the content that …
News Sitemap is an XML file prepared to convey the news that is up to date to Search Engines with news-specific features. The main ranking factors in News Search Results are the timeliness of the news, the degree of originality and richness of the content in terms of text and media, and the publisher’s popularity. …
The HTML sitemap is an HTML page that lists all the subpages of a website. It is usually linked in the footer of the website and is therefore visible to all visitors to the website. In contrast to the XML sitemap, HTML sitemaps are mainly created for the user, so that he gets an overview …
Sitemap submit is the process of submitting a sitemap containing URLs that a website needs to be indexed to Search Engine Crawlers. After the Sitemap submits process, the Search Engine will scan all the URLs in Sitemap and put them into the crawl list. Assuming that a “recrawl” request has been made for each URL, …
A sitemap contains all the sub-pages of your website that are to be indexed by Google. Since it is written in a standardized XML format, it is also called an XML sitemap. With a sitemap, you help Google crawl your website. It is usually located in the main directory of a domain and can be called up there. If …
The term crawl budget describes the resources that the search engine Google invests in order to record and index the content of a specific website. The collection and indexing of websites are known as crawling. Thus, the crawl budget is the maximum number of pages that can be searched by a particular website. The fact that Google cannot …
Duplicate content (“double content”, “DC” for short) is content that is identical on several pages on the Internet. These are not just copied texts, but above all completely identical individual pages. A distinction is made between internal and external duplicate content: Internal means that the same content is on one domain – for example, on HolisticSeo.Digital. External means …
With the increasing popularity of its own search engine, Google also had to recognize that many established processes no longer worked well enough. After all, the idea behind the algorithm and search index was born at a time when there were several million websites in total. At the latest in 2010, however, millions of subpages were added …
The code name Google Hummingbird (also known as the hummingbird algorithm) refers to a search algorithm that has been in use since 2013, which enables Google for the first time to recognize the connection between search queries. With this method, which is also called semantic search, the search engine can analyze the user intention behind the search queries. As a result of the update, Google is increasingly approaching the …
SERP is the abbreviation of “Search Engine Result Page” and refers to the search results page after entering a keyword in a search engine. The order of the search results is crucial for search engine optimization. The first page of the SERPs is often referred to as “Top10”. Every result on the SERP is ordered in descending order in terms of quality, …
Thin content is the term for “thin” digital content that offers little or no added value to the user. Google officially rates websites as irrelevant and therefore thin content if they do not meet the requirements of the Webmaster Guidelines. The term thin content first appeared in 2012 when Google’s Quality Rater Guidelines were leaked. Since then, the word …
The Google Phantom Update denotes an unannounced change to the core algorithm (core algorithm). The first of these updates occurred in the spring of 2015. SEO specialists noticed significant changes in the SERPs. The search engine denied the existence of such an update for a very long time. As a nameless update of the heart algorithm, the phantom update is …
Landing pages are web pages that potential customers come across through a web search, advertisements, or other marketing measures. The page is usually accessed by entering the URL directly, by clicking on a banner or ad or using the organic search results of search engines. However, it is usually not accessible via the navigation menu of a …
Dwell time, which measures the time that users spend on a webpage before leaving to view search results, is crucial to digital marketing and search engine optimization. Search engines like Google value dwell time as a significant factor of a website’s value and relevance. Website owners and marketers can improve the content, improve user experience, …
A user interface is an interface through which a person can control software or hardware. Ideally, it is user-friendly so that the interaction can be done in a natural and intuitive way. Computer software is called a graphical user interface. Literally translated, user interface means “user interface”. The definition of user interface refers to a generic term to the interface between …
The return on capital employed, or ROCE for short, is one of the key indicators of profitability and shows how large the return on capital employed is. To this end, the ROCE compares the operating result before taxes and interest (EBIT) with the assets tied up in the company. These assets correspond to the total capital minus short-term liabilities and cash and cash equivalents. This …
Return on Investment literally means the return of the investment; that is, capital. The ROI is thus a calculation parameter or an entrepreneurial key figure that provides information about when an investment paid off or whether it is profitable. One also speaks of return on capital, return on investment, or profitability. The profit is set in relation to the capital invested to …
With the help of a log file analysis, statistics about page access or key figures about the use of a website or a web server can be collected. The so-called log files, which are read out, serve as the basis for the log file analysis. Today, page tagging used by analysis tools has replaced traditional log file analysis in …
Log files, which are also called event log files, are ordinary text files. It contains all processes that have been defined as relevant by the programmer of the respective application. In the case of a database log file, for example, these are all changes to correctly completed transactions. Are parts of the database deleted, e.g. In the event of …
Click Fraud, in English click fraud, refers to the creation of clicks with malicious or fraudulent intent. Clicks on advertising banners are artificially generated, behind which there is no intention to buy. The goal is either to increase your own income through advertising banners or to push the budget of the competition so far that their banners …
The term cost per click (also called CPC as short) describes a method for billing advertising costs in online marketing. The CPC model is used to determine how much an advertiser has to pay if their advertising costs are billed using the Pay per Click (PPC) payment method. Various payment models exist for advertisers on the Internet. One …
With the circular model, you use satisfied customers as an impulse to generate recommendations and further sales. In other words, your business is picking up speed. So we’re not just talking about any new marketing trend here. It’s not just about exchanging a term. We’re not just redefining the same process a bit. If you no longer view …
Key Performance Indicators (KPI) are simple and understandable performance indicators. The performance that a business unit provides is measured and presented in the form of a key figure. A division can be an individual employee, a team, a department, or the entire company. The key figure shows whether the respective area fulfills its purpose and to what extent …
A customer journey map is a visual representation of the experiences that customers have while interacting with a brand or on the way to buying a product. It shows the individual steps and the points of contact (touchpoints) between the company and the customer. Mostly diagrams and tables are used for this representation, but above all infographics. …
In marketing, the term “call-to-action” or “CTA” describes the active impetus for realizing the economic or strategic goals of an advertising campaign. It asks the consumer to take concrete action. The CTA often embodies the actual intention of a marketing campaign. Because as soon as the consumer has become aware of what the advertised product or service …
The over-optimization penalty is used in connection with an algorithm change of the search engine Google, in which websites can suffer a penalty due to excessive SEO measures. It can manifest itself through a downgrading in the rankings or even exclusion from the search engine index. There is a risk of loss of traffic that is generated by search …
A/B tests (sometimes called split tests) compare two versions of a website to determine which version is more suitable for achieving a defined goal. Such a goal can be, for example, increasing the conversion rate or improving other performance indicators (KPIs). An A / B test compares two website versions by randomly directing visitors to one of the two …
Press releases are texts that inform press representatives about the latest news from companies, institutions, or associations. The aim is to influence the public’s perception of the company through editorial reporting in the media. A press release is a tool for public relations. This proven medium is by no means, as often claimed, on the descending branch – …
Pillar content is a strategy of content marketing that intelligently structures central and secondary content. The basic content is the actual pillar content around which topic clusters are grouped. The long-term effect of this approach is the position of an expert on a particular topic. For many keywords – especially long-tail keywords – this position has a positive …
A lead (plural leads ) is a term from the sales/marketing and describes a contact initiation and/or supply of contact information by a potential prospect. One speaks of a “qualified lead” when a potential customer confirms his interest (corresponding to a non-binding purchase intention). Lead marketing or lead generation marketing describes the process of arousing the interest of potential customers …
Specifically, the Panda update is a filter that is regularly applied to the entire Google index and significantly reduces the visibility of poor-quality websites, i.e. significantly shifts their rankings in the search results pages. The algorithm change was first introduced on February 23, 2011, in the US search market and then launched on April 11, …
Content Seeding is a planned approach to spread to content on the web. The content creator specifically contacts relevant influencers to persuade them to disseminate their content and use the relevant channels to distribute the content. The influencers use their own networks to disseminate this content. With this approach, marketers aim to increase the awareness of its own brand and the …
The response or status codes of HTTP directly determine the meaning of the response to an HTTP request. They are always transmitted in the form of the first line of the response (= server response), which consists of a three-digit number and a brief description. The status codes are divided into groups of different meanings …
Guerrilla marketing describes a special form of marketing that relies heavily on the surprise effect. It is often characterized by the principle that a small advertising impact can have a great advertising effect. The idea of guerrilla marketing goes back to marketing professional Jay C. Levinson, who developed the basic concept in the 1980s. Guerrilla …
Cookies are short texts that are exchanged between the server and the browser. In this way, websites store relevant information in the researcher’s internet browser, which can then be called up again at a later time. Cookies do not have a good reputation among Internet users: they save the data required for various functions on …
Evergreen content is content that remains relevant to a topic over a very long period of time. They are always useful – both for the reader and for the operator of the site. The latter benefits from the fact that evergreen content always attracts visitors to the page and thus provides traffic. Accordingly, evergreen content …
Neuromarketing is the application of the neuro-economic approach to sales-related issues. While neuroeconomics tries to understand and explain economic decision-making processes with the help of neuroscientific methods, neuromarketing uses the same methods and the knowledge derived from neuroeconomics to optimize marketing processes. Neuromarketing is therefore an interdisciplinary research area in the field of market research, …
SWOT analysis is a strategic tool used by businesses to assess their strengths, weaknesses, opportunities, and threats. It helps to evaluate internal factors, such as financial resources and management team, as well as external factors like competition and regulatory changes. By conducting a SWOT analysis, businesses can gain valuable insights to make informed decisions and …
Inbound marketing is one of the many disciplines of marketing. The term has been increasingly propagated in the online marketing scene for several years. But what does this discipline actually include and how does inbound marketing work? Should an average marketing department deal with the topic? Many companies see the advantage of this form of …
Eye tracking is a groundbreaking technology that provides invaluable insights into user search behavior by monitoring and analyzing eye movements. By utilizing advanced eye tracker software, researchers can better understand how users interact with search engines, websites, and digital content. This information allows designers and developers to optimize user experience, enhance information architecture, and ultimately …
Affiliate marketing is what brands and companies do to generate sales, using affiliates’ referrals to gain quick revenue. The affiliate partners are responsible for bringing traffic to the business’ storefront or website to buy the product or service that it offers. According to the main five affiliate marketing statistics, 80% of brands rely on affiliate …
A persona, called “buyer persona” in classic marketing, is a fictitious person who represents a specific user segment of a website. In the field of digital marketing, the characteristics of the persona are based on analytical user data. This data gives a clear idea of how users use a website. A persona is therefore an …
The click-through rate (CTR, Click Rate) indicates the ratio of clicks on an advertising medium to the impressions that the advertising medium achieved. The CTR is given in percent. If a link, e.g., clicked exactly 89 times for 1,000 page views, this corresponds to a CTR of 8.9 percent. The click rate is an important …
Link juice, Google juice, or link juice describes the distribution of backlinks within a website and the strength or reputation of these links (PageRank). Both the number and the quality of the links determine how the link juice is composed and what effect it has on the subpages. Most SEOs don’t try to calculate the …
The TrustRank algorithm is a procedure for evaluating the quality of websites. It was developed by Zoltán Gyöngyi, Héctor García-Molina, and Jan Pedersen and filed for a patent by Yahoo. It is used for the semi-automatic classification of the quality of a page or for finding spam pages and is intended to help search engines …
Google Sandbox is a phenomenon that mainly affects the ranking of young websites. The effect significantly worsens the ranking of these domains. A full definition of the Google sandbox is not possible because the search engine Google is silent about the existence of the supposed filter. Google says that they don’t have such a filter …
Page Impressions (Impressions or Page View, abbreviated: PI) is a term from web analysis. This designates a visual contact or the page request of an entire HTML document with a browser. This is why the PI is often referred to as contacts. If page impressions are registered, there is usually no assignment to a specific …
The retention rate indicates the percentage of people who remain as the company’s customer base after a defined period of time. As the key performance indicator (KPI) of online marketing, the retention rate is reflected as a key figure for assessing the success of the company or a website. In German, the measure is also …
Search intent is the name for the motivation of the searcher, for example when entering a query into a search engine. Google and other search engines evaluate the hits found in terms of content and evaluate how well they match the suspected search intent. The better this fit between the information on a website and …
A WHOIS (Who is?) Query gives you information about the owner data of a domain or you can find out whether the domain is still free. The query can include via web hosts and is freely accessible to everyone. While there are numerous registries for domains today, only DARPA, the Defense Advanced Research Projects Agency, …
TF * IDF is a formula according to which the optimal distribution of subject-related terms or keywords in a text can be determined. However, the procedure for determining this distribution is much more complex than working with keyword density, the simple frequency distribution of keywords. TF * IDF-optimized texts should present a topic in a, …
A user agent is a client-side application for using a network service. The user agent forms the interface to the user, which represents the content of the service and receives commands from the user. Examples of user agents are web browsers, e-mail programs, news readers or IRC clients. Many user agents transfer their name and …
The robots.txt file is a text file in which it can be determined which areas of a domain may and may not be crawled by a web crawler. With robots.txt, individual files in a directory, complete directories, subdirectories, or entire domains can be excluded from crawling. The robots.txt file is stored in the root of the domain. It …
Google Dance: The continuous dance of the search results. In order for you to get the highest quality results from your search query, search engines must update your database regularly. In the past, Google usually carried out an index update every four weeks. During the re-indexing, the search results were very conspicuous, as they wavered …
Literally translated, information retrieval means the recovery of information. According to the definition, information retrieval refers to a process in which, based on a request for information from a large unstructured database, the information is selected that matches the request for information. Information retrieval is therefore one of the central tasks of a search engine: …
No matter whether on Facebook, Instagram, Twitter, or another social media platform – if you create a company presence, you really have to be present. While the social media manager ensures the greatest possible reach and the establishment of a fan base through good, viral content, marketing campaigns, and a lot of interaction, the community …