Digital Marketing Statistics: List of Digital Marketing Facts for 2023

Digital Marketing Statistics involve the facts and dynamics of the digital marketing types, and efforts with numeric values. Digital marketing statistics demonstrate the changes and the trends for the online user behaviors for shopping, advertising, or searching. Digital marketing statistics are created by digital marketing research and education sources and organizations. A digital marketing statistic can be acquired via surveys, or research on a real-world data set. Digital marketing statistics contain different digital marketing genres such as SEO Statistics, Social Media Marketing Statistics, or Sales Statistics. The list of digital marketing statistics can be found below.

  1. Social Media Marketing Statistics involves the facts and stats for social media platforms and users.
  2. Sales Statistics involves the facts and stats related to shopping behaviors and the sale events.
  3. Email Marketing Statistics involves the facts and stats related to the email openning and conversions.
  4. Advertising Statistics involves the facts and stats related to the channels and techniques of advertisement.
  5. Marketing Technology Statistics involves the facts and stats for automation, tracking and analysis technologies.
  6. Lead Generation Statistics involves the facts and stats related to the landing pages, forms and lead acqusition.
  7. Video Marketing Statistics involves the facts and stats for video watching habits for online consumers.
  8. Content Marketing Statistics involves the facts and stats for content consumption and demand.
  9. FOMO Statistics involves the facts and stats for fear of missing and online learning.
  10. E-commerce Statistics involves the facts and stats for ecommecre technologies, websites and behaviors.
  11. Conversion Rate Statistics involves the facts and stats related to the conversion behaviours and factors.
  12. Online Shopping Statistics involves the facts and stats for shopping behaviors and necessities for online platforms.
  13. SEO Statistics involves the facts and stats related to the search engines, optimization efforts and the user search behaviors.
  14. Social Proof Statistics involves the facts and stats related to the crowdsourcing, social media effect for the trust.
  15. Mobile Consumer Statistics involves the facts and stats related to consumer and online user behaviors over mobile devices.
  16. eCommerce Statistics involves the facts and stats related to the online eCommerce behaviors and dimensions.
  17. Social Selling Statistics involves the facts and stats related to the socially improved channels.
  18. Podcast Statistics involves the facts and stats related to the podcast publication, podcast listening and ownership.
  19. B2B Marketing Statistics involves the facts and stats related to the B2B Behaviors, B2B Sales and Marketing.
  20. Behavioral Statistics involves the facts and stats related to how people read, shop, or search online.

Digital Marketing Statistics demonstrate the prominence of the data, research, and development for understanding the users, shoppers, methodologies, techniques, technologies, and concepts for online marketing.

1. Social Media Marketing Statistics

Social Media statistics involve the social media platforms and users to understand their behaviors with numeric values. The social media marketing statistics for 2022 can be seen below.

  • 94% of Digital Marketers use Facebook. Source: Social Media Examiner
  • 72% of Digital Marketers use Facebook for marketing. Source: Social Media Examiner
  • 2 out of 3 marketers state that Facebook (including Instagram and Whatsapp) is their primary digital marketing platform. Source: Social Media Examiner
  • Generation Z members communicate with a brand at least once a week, via social media. Source: SproutSocial
  • If users have good communication with a brand on social media, they recommend the company with a rate of 71%. Source: Ambassador
  • Only 5% of adults trust content on social media. Source: PRG
  • The 18-34 age group of users watches a video on a social media platform at least once a week. Source: Animoto
  • If the CEO of a company uses social media, there is a 77% higher probability of purchase. Source: eMarketer
  • 64% of digital marketers spend 6 hours a week on social media, for 41% this time frame is 11 hours. Source: Social Media Examiner
  • More than 2 billion messages move between brands and users every month. Source: GeoMarketing
  • 93% of purchasing decisions are influenced by social media. Source: Ironpaper
  • 90% of B2C companies state that social media is the most popular content marketing method. Source: Ironpaper
  • 90% of companies say that social media raises their profile, and 75% say it generates more traffic. Source: Vendasta
  • If social media is a part of the consumer journey, the conversion rate increases with a probability of 129%. Source: Deloitte
  • 89% of companies’ social media messages are ignored. Source: SproutSocial
  • 7 out of 8 messages users send to companies are left unanswered for at least 72 hours. Source: SproutSocial
  • 13% of small businesses use social media for communication. Source: GoDaddy
  • Infographics are shared and interacted 3 times more on social media than other types of sharing. Source: Lucidpress
  • 9 out of 10 mothers are social media users (for the US). Source: Edison Research
  • 81% of marketers state that their traffic has increased after 6 weeks of social media content campaigns. Source: Jigsaw Recruitment
  • The biggest benefit of Social Media is awareness with 87%, more traffic with 78%, more leads with 64%. Source: Social Media Examiner 
  • 45% of marketers state that social media is very effective for marketing, and 29% say it is decisively effective. Source: Buffer
  • According to Inbound Marketing, Social Media generates 100% more leads-to-closes. Source: HubSpot
  • 78% of small businesses get 25% of their customers through social media. Source: Marketo
  • 93% of digital marketers use social media for their companies. Source: Marketo
  • 88% or more of companies are on social media for marketing. Source: Adweek
  • 83% of marketers say social media use seems important to their CEO. Source: Adweek
  • If an employee of a company makes a post for his company, the click rate increases by 100%. Source: Ironpaper
  • 53% of digital marketers do not measure their success on social media. Source: Awareness
  • Articles are the 3 most used content formats in social media with 27%, videos 26%, and images 24%. Source: Smart Insights
  • 49% of digital marketers consider Facebook platforms essential for digital marketing. Source: Social Media Examiner
  • Users spend an average of 2 hours on social media platforms. Source: The Telegraph UK
  • Thanks to social media ads, users can act 40% closer to companies and are open to purchasing. Source: Infusionsoft
  • 23% of all user time is spent on social media. Source: Content Marketing Institute
  • 70% of Instagram posts are not visible. Source: independent
  • Ages 18-34 are 61% more active on Instagram. Source: Statista
  • In the US, 60% of Instagram users have an annual income of over $100,000. Source: Statista
  • There are over 35 million profiles on Instagram. Source: TechCrunch
  • The number of influencer marketing posts on Instagram has grown to over 5 million annually, and it’s growing exponentially. Source: eMarketer
  • Long-form Landing Pages generate 220% more leads. Source:MarketingExperiments
  • 84% of digital marketers say they will start at least one influencer campaign. Source: Smart Insights
  • 48% of digital marketers say they will increase their marketing budget for influencer marketing. Source: Linqia
  • 81% of millennials check their Twitter accounts every day. Source: Twitter
  • Tweets with images get 150% more retweets. Source: Adweek
  • On Twitter, companies with 51-100 followers generate 106% more traffic than companies with 25 or fewer followers. Source: HubSpot
  • LinkedIn is 277% more efficient at generating leads than Facebook. Source: HubSpot
  • 50% of LinkedIn users are 50% more active in making a purchase from a company they interact with on LinkedIn. Source: Ironpaper
  • Worldwide, more than 50 million small businesses own Facebook Pages. Source: Facebook
  • 53.7% of Facebook users are between the ages of 35 and 64. Source: Statista
  • 75% of its users check Facebook daily. Source: Business2Community
  • 75% of users use Facebook for professional purposes. Source: Hootsuite
  • Facebook is the second platform with the best ROI after Google. Source: eMarketer

2. Sales Statistics

Sales statistics are to understand how people are convinced to buy a product. The sales statistics and facts for 2023 can be seen below.

  • 72% of the companies can’t access their revenue targets if they have less than 50 sales opportunities per month. Source: Sales Insights Lab
  • 19% of the online shoppers try to connect with a salesperson if they are in the awareness stage. Source: Sale Insights Lab
  • 60% of the online shoppers want to perform a buy activity during the consideration stage. Source: Sale Insights Lab
  • 20% of the online shoppers want to communicate if they determined whether they want to buy the product or not. Source: HubSpot
  • Most of the sales emails are not opened. 24% of the sales emails are opened. Source: Topohq
  • 77.3% of the digital marketers say that their company provides 25% of the leads to them. Source: Holistic SEO & Digital
  • 63% of the digital marketers believe that the online meetings are effective as much as the in-person meetings.
  • “Did I Catch you at a bad time” decreases the chance of sale 40% while “How are you?” introduction question improves the sale chance 3.4 times. Source: Gong
  • According to the digital marketers, the biggest challenge for the salepeople is Establishing Urgency with 42%. Source: Holistic SEO & Digital
  • According to the digital marketers, the biggest challenge for the salepeople is Getting in touch with prospects with 37%. Source: Holistic SEO & Digital
  • According to the digital marketers, the biggest challenge for the salepeople is Overcoming price objections 35%. Source: Holistic SEO & Digital
  • 94% of the companies reported that the sale effciency didn’t change during the pandemic, or improved. 27% of the companies reported that the sale performence improved in remote sales. For the 67% of the companies reported that remote sale teams didn’t affect the sale efficiency during pandemic. Source: Membrain
  • 41.8% of the United States Workforce work remotely. Source: UpWork
  • 26.7% of the Americans work from home in 2021. Source: UpWork
  • 36.2 million Ammericans will work remotely in 2025. Source: UpWork
  • Digital Marketing Budgets make up 3.1 percent of total sales. Source: Gartner
  • Companies spend 12% of their annual sales on marketing. Source: Gartner
  • 33% of companies say they fail to realize which channel is better for their sales. Source: Focus Research
  • Wholesale buyers of online technology products find their suppliers on Google at a rate of 83%. Source: MarketingSherpa
  • 80% of companies that fail their sales objectives have fewer than 10,000 monthly visitors. Source: HubSpot
  • 71% of companies successfully complete their sales objectives using the buyer persona. Source: Cintell

3. Email Marketing Statistics

Email marketing statistics involve the email opening rate, email conversions, and email marketing behaviors. The email marketing-related stats and facts for 2022 can be seen below.

  • 53% of emails are opened on mobile devices. Source: Campaign MonitorIn
  • The last two years, the rate of opened emails has increased by 53% of emails are opened on mobile devices. Source: Campaign Monitor
  • In the last two years, the rate of opened emails has increased by more than 80%. Source: Adirondack
  • 80.3% of non-mobile-optimized emails are deleted. Source: CustomerThink
  • Only 33% of email subscribers read emails regularly. Source: Informz
  • 78% of email subscribers think that companies send emails too often and unsubscribe. Source: Mann & Go
  • 40% of email followers want emails to be informational, not marketing. Source: Adweek
  • 68% of email readers mark an email as spam at least once based on the subject line alone. Source: Heartbrain
  • Only 50% of users expect emails from their favorite brands every week. Source: Statista
  • 61% of consumers say they will only tolerate weekly emails at certain times. Source: Marketing Sherpa
  • Only 12% of users use a separate inbox for business. Source: Marketing Sherpa
  • 66% of users want to receive HTML-edited emails, while 34% prefer plain text HTML. Source: HubSpot
  • If a customer receives an email from a company they have shopped with before, they spend 82% more. Source: Ascend2
  • Over 240 billion emails are sent every day. It only opens about 3%. Source: The Radicati Group
  • 73% of consumers prefer email as a method of communication with companies. Source: Constant Contact
  • The percentage of companies that do not perform email marketing will be decreasing.
  • 45% of people leave direct emails unopened. Source: Statista

4. Advertising Statistics

Advertising statistics contain facts and numeric values related to the advertisement technologies, budgets, spending, and results. The 2022 advertising statistics can be found below.

  • The Global Advertising Budget for digital marketing exceeded $600 Billion. Source: Google
  • Nike’s sales reached 9 billion dollars. In 1998, it was 800 million dollars. Source: Sprout Social
  • 7.7 Billion of the human population 3.5 billion are online, and 2.4 billion social media account exists. Thus, social media advertising increases its effect every year by more than 32%. Source: Holistic SEO & Digital
  • Humans watch more than 1.2 billion of hours of YouTube Videos every day. Source: Social Media Today
  • 1.5 Billion user accounts exist for the YouTube. Source: YouTube
  • Video Advertising stats show that people remember for the next 30 days if they see a video advertising video. Source: Tecjury
  • A video content is shared 12 times more than a regular text and image content piece. Thus, advertising statistics show that the video marketing budget gets bigger than the textual marketing. Source:
  • 79% of the online users choose watching videos rather than reading for the products. Source:

5. Marketing Technology Statistics

Marketing technology statistics contain the technologies, techniques, and methods for marketing programs and software. The marketing technology statistics are below.

  • The Marketing Automation technology stats show that Hubspot is dominant with 29.3%. Source: Statista
  • Adobe Experience Cloud is the second dominant brand for marketing automation technology with 11.9% as marketing technology statistics show. Source: Statista
  • Oracle Marketing Cloud has the 8.55% of the marketing automation market with the third rank. Source: Statista
  • B2B Marketing Automation systems revenue will hit to the 16.000 millions of dollars in 2024. Source: Emailmonday
  • 75% of the marketers tell that they use the marketing automation technology. Source: Social Media Today
  • 50% of the digital marketers use an A/B Testing technology for improving the customer experience. Source: House of Marketing
  • 49% of the digital marketers use a customer journey mapping technology to improve the customer experience. Source: House of Marketing
  • 47% of the digital amrketers use a data-driven marketing technology to improve the client experience. Source: House of Marketing
  • 36% of the digital marketers use a personalized content marketing strategy and technology to improve the sales. Source: House of Marketing
  • 34% of the digital marketers use an omnichannel marketing technologyto improve their audience coverage. Source: House of Marketing
  • 31% of the digital marketers use Net Promoter Score technologies to see the customer loyalty. Source: House of Marketing
  • 24% of the digital marketers use form filling and creation technologies to capture the customer preferences. Source: House of Marketing
  • 21% of the digital marketers try to use the autonomous employee experience for improving the client experience. Source: House of Marketing
  • 20% of the digital marketers use personalized web pages for the conversion rate optimization. Source: House of Marketing
  • 16% of the digital marketers use Surprise & Delight campaign technologies to improve the conversionrate. Source: House of Marketing
  • 12% of the digital marketers use predictive analytics technologies to improve the digital marketing efforts. Source: House of Marketing
  • 8% of the digital marketers use artifical intelligence to improve the marketing technology profile for their companies and businesses. Source: House of Marketing
  • 5% of the digital marketers prefer use other marketing technologies rater than AI. Source: House of Marketing
  • The Through-channel marketing automation platforms will have more than 5 billions of dollars markt value in 2023. Source: Holistic SEO & Digital.
  • The Real-time Interaction Management (RTIM) solutions will have more than 10 billions of dollars market value in 2023. Source: Forrester Data
  • Marketing Resource Management Software marketing automation market value will hit to the 20 billions of dollars in 2023. Source: Forrester Data
  • Content Marketing Platform digital marketing technologies will have more than 2 billions of dollars market gap in 2023. Source: Forrester Data
  • 53% of the digital marketers tell that the most effective marketing technology for digital marketing automation is for customer experience mapping. Source: Ascend2
  • 51% of the digital marketers think that the personalized/dynamic content creation technologies are more important and effective for the marketing automation. Source: Ascend2
  • 40% digital marketers think that the most effective marketing automation technology is for landing page and CTA creation tools. Source: Ascend2
  • 34% of the digital marketers think that the A/B multivariate testing technologies are the most effective digital marketing technology. Source: Ascend2
  • 28% of the digital marketers think that the auto-responder and drip technologies are more effective for marketing automation technology usage. Source: Ascend2
  • 47% of the digital marketers think that the marketing automation technologies are fairly priced. Source: VB Insights

6. Lead Generation Statistics

Lead generation statistics involve the techniques for lead acquisition and lead cost. The lead generation statistics for 2023 can be found below.

  • Companies that implement Lead Nurturing experience a 10% increase in sales between the first six and nine months. Source: Gartner
  • 79% of generated leads never turn into customers. The main reason for this is the lack of Lead Nurturing. Source: MarketingSpa
  • Only 25% of the generated Leads will be ready to make a purchase in the next 12-24 months. Source: Strategic Internet Consulting
  • 50% of leads do not feel ready to buy, even if they are of good quality. Source: Gleanster Research
  • In B2B Digital Marketing, 85% of Marketers say Lead Generation is the most important area. Source: Ring Lead
  • 52% of Digital Marketers Generate Leads on Facebook. Source: New Breed
  • Companies that publish 15 Blog Posts a month generate 1200 more leads per month, on average, than others. Source: HubSpot
  • Companies that increase the number of Landing Pages contextually get 55% more leads. Source: HubSpot
  • Companies with 31-40 landing pages generate 7 times more leads. Source: HubSpot
  • Companies with more than 40 landing pages generate 12x more leads. Source: Serpstat
  • Companies with 51-100 landing pages generate 48% more leads than companies with 1-50 landing pages. Source: Serpstat
  • 53% of digital marketers believe that the webinars help for conversion rate optimization. Source: Demand Gen Report
  • 53% of digital marketers say that the email marketing help for lead generation. Source: Demand Gen Report
  • 28% of digital marketers believe that the additional accounts help for the lead retention. Source: Activate
  • More than 60% of the digital marketers in 2020, Customer Acqusition Cost increased. Source: HubSpot
  • 49% of Companies repot that increased client acqusition is their prioritized task. Source: Ascend2
  • Inbound Leads cost 61% less. Source: HubSpot
  • Average CPL drops 80% after 5 months of inbound marketing work.
  • Inbound Marketing brings 3 times more conversions with 1 dollar than traditional methods. Source: Oracle
  • Only 18% of marketers consider Outbound Marketing important and better than InBound Marketing. Source: HubSpot
  • 48% of Digital Marketers produce a separate landing page for each campaign. Source: Serpstat
  • 80% of active traffic on the internet goes to landing pages. Source: WordStream

7. Video Marketing Statistics

Video marketing statistics involve how marketers use the videos to have a better customer awareness and conversion rate. The video marketing statistics for 2023 can be found below.

  • Video is the most popular content format that is consumed by web users. Source: Holistic SEO & Digital
  • 87% of the digital marketers tell that video content increased the traffic their website takes. Source: Wyzol
  • 80% of the video marketers say that the video content improved their sales. Source: Wyzowl
  • 20% of the visitors read the article and 80% watch the video. Source: Entrepreneur
  • 59% of decision-makers prefer video over text. Source: Forbes
  • Users prefer watching videos 400% more than reading about a product. Source: Animoto
  • 25% of users lose interest if there is no video on their website. Source: Animoto
  • Consumers watching videos convert 1.81 times more. Source: Animoto
  • 81% of companies use videos as a marketing tool. Source: Experian
  • Video content has a chance to generate 50 times more organic traffic. Source: SEOTeric
  • Landing pages that use video get 86% more conversions. Source: Eyeview
  • The average conversion rate for Landing Pages using video is 4.8%, compared to 2.9% for those who don’t. Source: Unbounce

8. Content Marketing Statistics

Content Marketing Statistics involve how marketers promote their content. Content marketing statistics are beneficial to see the state-of-art for content production and visibility optimization. Content marketing statistics are connected to SEO Statistics. The 2023 content marketing statistics can be found below.

  • More than three million blog posts are published every day. Source: HubSpot
  • Companies that publish more than 16 blog posts each month receive 4.5 times more traffic than companies that publish content in the 0-4 range. Source: HubSpot
  • Those who post 11+ more blog posts per month get 2x more traffic than those with 2-5 posts per month. Source: HubSpot
  • Companies using the blogging method generate 126% more leads.
  • Companies that produce 15+ blog posts per month index 434% more web pages than others, and earn 97% more backlinks. Source: Nurture
  • If a normal company increases the number of monthly blog posts from 11-20 to 21-50, it will generate an average monthly traffic increase of 45%. Source: MayeCreate
  • 53% of Digital Marketer blog content creation, believes that inbound marketing is a priority. Source: HubSpot
  • 95% of small businesses use blogging. 15% of digital marketers say blogging is critical to them. 11% say it is critical for new customer acquisition. 69% think that it is essential for both customer acquisition and retention. Source: e-Strategy Trends
  • Blog posts with images generate 49% more page views than those without. Source: Content Marketing Institute
  • Almost 40% of companies in the USA use blog posts for marketing purposes only. Source: HubSpot
  • HubSpot derives 92% of its leads from content that is more than a year old. Source: HubSpot
  • Blog posts with video content can increase organic search traffic by up to 157%. Source: Lemonlight
  • 84% of people prefer fun blog posts with storytelling language. Source: Meaningful Brands
  • The average consumer consumes 11.4 items before making a purchase. Source: Livechat
  • Content marketing is 62% cheaper than traditional marketing. Source: Demand Metric
  • Content marketing generates 3 times more leads than paid search. Source: Oracle
  • 46% of B2B Marketers outsource content creation. Source: Content Marketing Institute
  • 43% of B2B Marketers say their blog content is their main content type. Source: Social Media Examiner
  • 91% of B2B Marketers engage in Content Marketing. Source: Content Marketing Institute
  • B2B Marketers dedicate 39% of their budget to content marketing. Source: TopRankBlog
  • 83% of B2B Marketers think every format of the content is active on every platform. Source: Content Marketing Institute
  • People interact with 3-4 content before interacting with a company. Source: Content Marketing Institute
  • 81% of people consider blog posts to be a reliable source of information. Source: Omnicore
  • 61% of people make a purchase when recommended by a blog. Source: Omnicore
  • The average blog reading time is 37 seconds. Source: Content Marketing Institute
  • More than 40% of people admit that they read blogs with the Z reading. Source: HubSpot
  • Brands spend 25-43% of their budgets on content marketing. Only 23% of CMOs feel they are producing the right content. Source: Marketing Professionals
  • Companies that care about blogging have a 1300% better ROI. Source: HubSpot
  • Publishing 15 blog posts per month generate 5x more traffic. Source: HubSpot
  • Pages with 6-13 words in the blog post title get more clicks. Source: HubSpot
  • An average blog post is 1151 words. Source: Orbit Media Studios
  • Writing an average blog post takes 3 hours and 20 minutes. Source: Orbit Media Studios
  • 74% of companies say their lead generation has improved because of content marketing. Source: Curata
  • 55% of bloggers check their KPIs daily. Source: MarketingCharts
  • If a blog post is longer than 1500 words, it gets 22.6% more Facebook likes, and 68.1% more retweets.
  • Long-form content generates 9 times more traffic than short-form content. Source: Curata
  • 73% of users say that content with a strong personality builds loyalty. Source: Econsultancy
  • 60% of marketers create at least 1 piece of content a day. Source: eMarketer
  • 29% of content creators recycle existing content. Source: Curata
  • Infographics can increase a company’s traffic by 12%. Source: Sumo
  • 66% of content creators say creating images is the hardest part. Source: Venngage

9. FOMO Statistics

FOMO statistics involve how people get their news for their industry and social life. FOMO Statistics for 2023 can be found below.

  • To keep up with their friends, 40% of Z Generation members overspend or go into debt. Source: Credit Karma.
  • More than 50% of people say that they are afraid of missing out if they don’t keep up with what’s happening on social media. Source:
  • 60% of young adults make purchases based on FOMO. Source: StrategyTravel
  • By 59%, parties and events with 56%, and food with 29% are among the most common things that cause FOMO among Millennials. Source: Strategy
  • The most FOMO is experienced by Z Generation members, at 69%. Source: Eventbrite.
  • Almost three-quarters of FOMO contributors use Facebook at 72%, followed by Instagram at 14%, and Twitter at 11%, along with Pinterest at 8%. Source: Strategy
  • 27% of people check social media first thing in the morning. Source: Mashable

10. E-commerce Statistics

E-commerce statistics involve how e-commerce is used for online shopping. E-commerce statistics are related to Online Shopping. Ecommerce statistics for 2022 can be found below.

  • Global B2C eCommerce sales will exceed the 4.5$ Trillion Dollars in 2021. Source: Shopify
  • 59% of the shoppers believe that mobile responsiveness and usability are important while shopping online. Source: Think with Google
  • 65% of the search traffic is generated from e-commerce sessions. Source: Statista
  • 51% of the shopping events start with a Google search. Source: Think with Google

11. Conversion Rate Statistics

Conversion Rate Statistics involve how people are converted online. Conversion Rate Statistics is part of Digital Marketing Statistics. The conversion rate statistics for 2022 can be found below.

  • Only 22% of companies are satisfied with their Conversion rate. Source: E-consultuncy
  • The conversion rate is six times higher for companies using Inbound Marketing. Source: HubSpot
  • For every $92 spent on customer acquisition, only $1 for conversion. Source: Adelie Studios
  • In Conversion Rate Optimization tools, the ROI is 223%. Source: VentureBeat
  • Inbound marketing can increase the conversion rate by 1000%. Source: Invest
  • 32% of companies reduce their outbound marketing budget while increasing their inbound marketing budget. Source: IMA
  • 60% of companies want to use inbound marketing. Source: Sherpa
  • 68% of marketers who choose inbound marketing think their method is effective. Source: HubSpot
  • 3 or 4 inbound marketing channels cost less than 1 outbound marketing channel. Source: Mashable
  • Inbound marketing costs 62% less per lead. Source: HubSpot
  • 33% of Inbound Marketers and 31% of Outbound Marketers think that outbound marketing is a waste of time. Source: HubSpot

11. Online Shopping Statistics

Online Shopping Statistics involve how people shop online. Online shopping statistics are part of digital marketing statistics. Online shopping statistics for 2022 are below.

  • There are more than 263 million online shoppers in the US. Source: Holistic SEO & Digital
  • 68% of the men shop online.
  • 72% of the women shop online.
  • 37% of the men, and 35% of the women shop for travel and holiday acommodation. Source: BELVG
  • 32% of the men and 30% of the women shop online for household goods. Source: BELVG
  • 28% of the men and 26% of the women shop online for tickets for events. Source: BELVG
  • 22% of men and 16% women shop online for films and musics. Source: BELVG
  • 39% of men and 18% of women shop online for computer technologies. Source: BELVG
  • 14% of men and 18% of women shop online for foods and grocieries. Source: BELVG
  • 40% of men and 46% of women shop online for clothes and sport goods. Source: BELVG
  • 23% of men and 25% of women shop online for books, magazines and e-learning material. Source: BELVG
  • 8% of men and 10% women shop online for medicine. Source: BELVG
  • There are more than 2 billions of online shoppers on the world. Source: OptinMonster
  • In 2021, online shopping activity has been performed over the mobile devices by 53.9%.
  • 56% of the abondoned shopping cart statistics happened due to the unexpected fee changes. Source: Shopify
  • 23% of the cart abondonement happened because of the Account Creation Process.
  • 60% of the online shoppers used the chatbot of ecommerce sites in the last 12 months. Source: ConvinceandConvert

12. SEO Statistics

SEO Statistics involve how people search and optimize their websites for search engines. Search Engine Optimization statistics are related to Content Marketing Statistics. SEO Statistics are part of digital marketing statistics. 2023 SEO Statistics can be found below.

  • 64% of Digital Marketers spend their time on Search Engine Optimization. Source: HubSpot
  • SEO generates ten times more organic traffic than Social Media. Source: BrightEdge
  • 49% of web users use a search engine to find a new product. Source: HubSpot
  • 50.33% of search sessions on Google end without a click. Source: Jumpshot, Sparktoro
  • 94% of the search activities happen on Google Property. Source: Sparktoro
  • The average CTR on the image search results is average 0.21%. Source: seoClarity
  • There are 810 unique Google SERP Features. Source: seoClarity
  • 161 of the Google SERP Features exist on the 0.2% of the queries. Source: seoClarity
  • “Where to buy” and “Near me” query volumes increased more than 300% on last three years. Source: Holistic SEO & Digital
  • Mobile search activity has grown more than over 600% since 2015, until 2022. Source: Holistic SEO & Digital
  • Organic search and shopping ends with a sale 70% more if there is a local shopping possibility. Source: Think with Google
  • 46% of the shoppers say that they audit the local store before going to the phsyical store. Source: Think with Google
  • 35% of the blog post owners check their analytics to see the user data on their blog post. Source: Statista
  • On WordPress, 70 million new posts and 77 million new comments are created every month during 2022. Source: WordPress
  • 89% of the digital marketers believe in the content marketing and blogging. Source: Content Marketing Institue
  • 18% of digital marketers chose WordPress for content publishing.
  • Digital marketing blogs generate their traffic from the desktop users with 83% during 2019. Source: SEMRush
  • The best digital marketing articles have more than 5700. Source: SEMRush
  • Listicles and list blog posts have 200% more shares on social media. Source: SEMRush
  • 51% of businesses and corporates update their old blog posts for taking more traffic. Source: SEMRush
  • 67% of traffic from the web goes to the businesses and companies. Source: Holistic SEO & Digital
  • 75% of blog posts do not get any links from other domains. Source: MOZ
  • 61% of digital marketers consider SEO to be their priority, the first step towards Inbound marketing. Source: HubSpot
  • The first ranking result on Google has an average of 1890 words. Source: Backlinko
  • Of 1200 SEOs, 48% say On-Page SEO is the best SEO method.
  • Google says that internal links are one of the three most important ranking factors. Source: Andrey Lipattsev
  • 65% of Digital Marketers say link building is the best SEO technique. Source: Backlinko
  • SEO Leads result in 14.6% sales, while Outbound Marketing results in 1.7%. Source: Hubspot
  • 72% of digital marketers say posting with relevant content sequentially is the best SEO technique. Source: MarketingProfs
  • 30% of search queries necessarily include a location. Source: Google
  • 88% of local searches are for a local business. Source: Engage121
  • 18% of local searches result in sales from small businesses if they include mobile searches. Source: Business2Community
  • A website should load completely in 0.5-2 seconds. Source: Google
  • 90% of searches are made without having an idea about a company. Source: Stand Labs
  • If users cannot see the marketing message on the homepage within 15 seconds, they leave the website. Source: Microsoft Research
  • Search volume for infographics has increased by 800%. Source: Unbounce
  • More than 90% of users, if they are reading your title, review the description and CTA Element. Source: Aberdeen Group
  • B2B Customers perform 12 searches before visiting a final destination website. Source: Kapost
  • While 30% of marketers think voice search is the future, 60% do not have a strategy for voice search.
  • 80% of the decision-makers take their decisions by reading more than one article. Source: CMO
  • The most popular activities on the Internet are sending messages (79%), researching and purchasing services and products (75%). Source: UK National Statistics

13. Social Proof Statistics

Social Proof Statistics involve how B2B and B2C marketers use social facts and society. Social Proof Statistics is a sub-part of Digital Marketing Statistics. Social Proof Statistics are listed below.

  • 10% of B2B Digital Marketers believe that Influencer Marketing is the best way for improving sales. Source: Guttmann
  • 36% of the digital marketers believe that their content is delivered better thanks to the influencers. Source: Linqia
  • 71% of digital marketers make research to find the best influencers for their own industries to work with. Source: Mediakix
  • 81% of digital marketers believe that the best criteria to choose an influencer on social media for social proofing are the quality of their content. Source: Mediakix
  • Influencer Marketing Total Value increased from 6.5$ billion dollars to 14$ billion dollars from 2019 to 2021. Source: Mediakix
  • 31% of the digital marketers have 10 influencers that they work together. 62% of the digital marketers use the same influencers repeatedly. Source: Statista Research Department
  • 65% of the digital marketers say that the biggest obstacle of influencer marketing is calculation and understanding of the Return of Investment (ROI). Source: Linqia
  • 80% of the digital marketers that use social proofing for better conversion rates and branding plan to improve their budget for influencer digital marketing for 2022. Source: Holistic SEO & Digital

14. Mobile Consumer Statistics

Mobile Consumer Statistics involve how mobile consumers behave and consume online. Mobile consumer statistics are related to eCommerce and Behavioral statistics. Mobile Consumer Statistics is a sub-part of Digital Marketing Statistics. Mobile Consumer Statistics for 2023 can be seen below.

  • Over 70% of the traffic on the web lives on mobile devices including tablets. Source: Holistic SEO & Digital
  • Since 2017, mobile traffic involves more than 50% of the web traffic. Source: Statista
  • An average United States citizen in 2021 has more than 10 devices that can connect to the internet. Source: Statista
  • Smartphone ownership improves the possibility of shopping online by 39%. Source: Think with Google
  • More than 45% of companies prioritize mobile search optimization. Source: Holistic SEO & Digital
  • 46% of adults use their mobile devices with desktop devices before making a purchase. Source: MySMN
  • At least 52% of search activities start with mobile. Source: Statcounter
  • Mobile traffic has exceeded 65%. Source: Statista
  • 82% of smartphones responded to the “near me” query at least once. Source: Everywhere
  • One in three people in Brazil uses their phones for more than 6 hours a day. Source: Advanced Web Ranking

15. eCommerce Statistics

eCommerce Statistics involve eCommerce behaviors and eCommerce businesses. eCommerce Statistics is a sub-part of Digital Marketing Statistics. Digital Marketing Statistics for 2023 can be seen below.

  • In 2019, 1.92 billion people purchased at least one product online for an eCommerce activity. Source: Holistic SEO & Digital
  • In 2023, the e-commerce market will be bigger than the 6.5 trillion sales. Source: Oracle
  • In 2023, the e-commerce market share will be bigger than the total global retail market’s 25%. Source: Holistic SEO & Digital
  • U.S Retailers has earned more than 861 billion dollars online in 2020. Source: Oracle
  • From 2019 to 2020 the U.S Retailers improved their revenue by 44%. Source: Holistic SEO & Digital
  • B2B Ecommerse activity and sales exceeded the 5.7 trillion dollars in 2019. Source: Oracle
  • The B2B Ecommerce activity revenue increased 17.% as annual since 2017 until 2020. Source: Oracle
  • During the 2020, all of the Latin America countries including Brazil, Argentina and Venezuela experienced a double digit e-commerce digital marketing growth for their revenue and budget. Source: Oracle
  • Compared to the brick-and-mortar businesses, the ecommerce digital marketing activity increased over 50% since 2019 until 2022. Source: Holistic SEO & Digital
  • Over 70% of the US Consumers experienced Buy Online Pick up in Store (BOPIS) in 2019. Source: Oracle
  • Between 2006 and the 2020 the shopping cart abondanment rate is 69.8% averagely. Source: Baymard Institue
  • U.S Ecommerce activity exceeded the 201.3 billion dollars during the 2020 holiday season. Source: DigitalCommerce360
  • From 2019 to the 2020, during the US Holiday Season ecommerce activity and ecommerce digital marketing, the increase is 45.2%. Source: DigitalCommerce360

16. Social Selling Statistics

Social selling statistics involve how marketers use social media platforms for sales and conversions. Social Selling Statistics is a sub-part of Digital Marketing Statistics. Social Selling Statistics for 2023 can be read below.

  • 53% of the clients get more loyal if there is proper social media communication with the client. Source: LinkedIn
  • 71% of the sales professionals use Instagram, Facebook, Linkedin, and Twitter along with other social media platforms such as Snapchat or TikTok. Source: Social Media Today
  • 92% of the B2B product buyers want to connect with an industry leader from social media. Source: Holistic SEO & Digital
  • 63% of the Z Generation thinks that connecting on social media is prominent for their buying behaviors. Source: OptionMonster
  • 84% of the C-Level executives have a social media account for their own purchasing decisions. Source: OptionMonster
  • 94% of the digital marketers think that the social media usage improved their visibility for sale performance. Source: LinkedIn
  • 49% of the people who are between 18-29 years old reports that they buy something after the social media ad. Source: Sprout Social
  • The social selling statistics show that the digital marketers use Twitter for positive messages. Because, 77% of the Twitter Users report that if they see a brand within their feed, they feel more positive. Source: Twitter
  • 89% of the C-Level executives ignore the calls that include social selling.
  • Social selling statistics show that customers try to use e-commerce for buying with 52%.
  • Social selling and communication is 2 times more effective than the cold calling. Source: Holistic SEO & Digital

17. Podcast Statistics

Podcast Statistics involve audio content consumption and podcast listening habits. Podcast Statistics is a sub-part of Digital Marketing Statistics. Podcast Statistics for 2023 can be seen below.

  • Google started to understand the images, videos, and audio by transforming them into text, and textual data. Source: Holistic SEO & Digital
  • In April 2020, there are more than 30 million podcast episodes on the open web. Source: Podcast Insights, iTunes
  • 75% of United States Citizens have listened to a podcast at least once. Source: Edison Research
  • Every month, 37% of web users listen to a podcast. Source: Edison Research
  • 45% adult US citizens listen podcast while driving.
  • 28% of users want to learn more about podcasts. Source: Social Media Examiner
  • In the US, every community member listens to a podcast every month. Source: Edison Research
  • 17% of users think they can do podcasts. Source: HubSpot

18. B2B Marketing Statistics

B2B Statistics involve B2B marketer behaviors and conversions along with the budget. B2B Statistics is a sub-part of Digital Marketing Statistics. B2B Statistics for 2023 can be seen below.

  • 68% of B2B Companies use strategically designed landing pages. Source: Marketo
  • 81% of B2B businesses use email marketing. Source: Content Marketing Institute
  • 51% of B2C Marketers and 33% of B2B Marketers use Instagram. Source: ClickZ
  • 80% of B2B Marketers have a Personal LinkedIn Profile. Source: Ironpaper
  • 94% of B2B Marketers use LinkedIn for marketing. Source: Content Marketing Institute
  • 87% of B2B Marketers use Twitter. Source: Content Marketing Institute
  • 84% of B2B Marketers use Facebook. Source: Content Marketing Institute
  • 74% of B2B Marketers use YouTube. Source: Content Marketing Institute
  • 65% of B2B Companies acquire customers with LinkedIn Ads at least once. Source: HubSpot
  • 82% of B2B Marketers use Facebook. Source: SmartInsights gives 2% less than Content Marketing Institute.
  • 67% of B2C Businesses and 41% of B2B Companies acquire customers with Facebook at least once. Source: Social Media Examiner
  • Facebook is more important to B2B in some industries than LinkedIn. B2B Marketers use Facebook at a rate of 96% and Linkedin at a rate of 83% as a digital marketing platform. Source: Smart Insights
  • Decision-makers in the B2B Industry spend 12.7 hours a week on Facebook. Source: ComScore
  • 75% of B2B Marketers use social media to support their purchasing decision. Source: Hubspot
  • Facebook 89%, Linkedin 81%, Twitter 75% probability are the most used social media B2B channels. Source: MarTechUser, the ranking is close to the previous sources, including the ratios.
  • For Return of Investment, 59% of marketers say SEO is the best method for B2B Marketing. Source: Marketing Charts
  • 59% of B2B Marketers use YouTube to promote their content. Source: Content Marketing Institute
  • 75% of B2B Marketers definitely use video. Source: Content Marketing Institute
  • 64% of B2B Marketers consider video marketing to be decisive for them. Source: Tabular Insights
  • 71% of B2B Search searches begin with a general concept on Google. Source: Google
  • B2B Clients perform 12 searches before choosing a company. Source: Google
  • 50% of B2B Marketers see content creation as their biggest hurdle. Source: LinkedIn
  • 90% of B2B Marketers say it is difficult for them to generate interest. Source: Statista
  • 70% of B2B Marketers prioritize content quality over quantity. Source: Content Marketing Institute
  • B2B Marketers prioritize blog, ebook, and white-paper content formats. Source: Kapost
  • 88% of B2B Marketers consider case studies to be the most effective content type. Source: Kapost
  • 82% of B2B Marketers use case studies. Source: Content Marketing Institute
  • 85% of B2B Marketers engage in content marketing on a regular basis. Source: Content Marketing Institute
  • 81% of B2B Companies say blog posts are critical to conversion. Source: Nurture
  • B2B Companies get 70% more leads if they publish 1-2 blog posts every month than if they don’t publish at all. Source: HubSpot
  • 49% of B2B Marketers consider a tested sales tunnel essentially. Source: Statista
  • 34% of B2B Blog readers state that B2B Companies publish content on topics that they are not interested in. Source: KoMarketing
  • 53% of B2B Marketers have a one-person or multiple-person content production team. Source: Content Marketing Institute
  • 95% of B2B marketers say readers use blog posts to see their company’s credibility. Source: Adscope
  • 49% of B2B Marketers consider “article” content essential for their marketing. Source: Statista
  • 70% of B2B Marketers consider producing more content than last year. Source: LinkedIn
  • 86% of B2B Companies have a Blog. Source: BuzzSumo
  • 47% of B2B Customers read 3-5 pieces of content before speaking to a sales representative. Source: DemandGen
  • Between 57% and 70% of B2B customers conduct research before contacting a B2B company for the first time. Source: Google
  • More than 50% of B2B Employees are Millennials. Source: Google
  • 58% of B2B marketers say it takes longer to make a decision. Source: Business2Community
  • 44% of B2B marketers leave their website if their contact information is not visible. Source: KoMarketing
  • 70% of B2B Customers watch at least one video while making a decision. Source: Google
  • 96% of B2B Customers prefer content that includes ideas from industry leaders. Source: DemandGen
  • 73% of B2B Customers prefer personalized B2C-like content and experience. Source: Accenture
  • Mobile usage for B2B Employees is expected to reach 2-3 hours. Source: Google
  • More than 50% of B2B Searches are performed with mobile devices. Source: Google
  • 20% of B2B Sales are carried out with mobile marketing. Source: BCG
  • 80% of B2B Customers use a mobile company while at work. Source: BCG
  • 80% of B2B employees search for the products they will buy with tablets and mobile devices in the evening. Source: IDG Global Solutions
  • 67% of B2B marketers make inbound marketing a priority. Source: Kapost
  • In B2B and B2C areas, non-profit Inbound marketing is the best ROI-focused digital marketing effort. Source: HubSpot
  • 70% of internet users use content to learn about products, not images. Source: B2B Marketing Insider
  • The average attention span of an online user is 8 seconds. Source: B2B Marketing Insider
  • 68% of B2B Companies do not have any defined sales channels.

19. Behavioral Statistics

Behavioral Statistics involve how users behave online. Behavioral Statistics is a sub-part of Digital Marketing Statistics. Online Behavioral Statistics for 2023 can be seen below.

  • 56% of consumers spend most of their time browsing the internet from their mobile devices. Source: HubSpot
  • 69% of US consumers spend most of their time with their smartphones. Source: ComScore
  • The average consumer spends 3.25 hours a day with a mobile device. Source: eMarketer
  • 75% of consumers prefer a unified user experience. Source: Forbes
  • 77% of online consumers prefer permission-based marketing. Source: ExactTarget
  • 68% of online consumers create loyalty to brands with content that interests them. Source: The CMA
  • More than 50% of online consumers read content about the products they will buy. Source: HubSpot
  • User reviews affect consumer decisions by 67%. Source: PwC
  • 46% of visitors leave the website if a website is not good enough to deliver a message, or if it is unclear what the website is doing. Source: KoMarketing
  • 37% of visitors leave the website due to poor design and navigation. Source: KoMarketing
  • 67% of visitors make their purchases in the industrial and logistics sectors digitally. Source: Google
  • Personalized content increases the rate of SQL, or Sales Qualified Leads, by 46%. Source: Weidert
  • 36% of Desktop users click on the first result they see. Source: Advanced Web Ranking
  • 85% of users ignore ads and focus on organic results. Source: imFORZA
  • 75% of users do not open page 2 on Google. Source: HubSpot
  • 88% of users conduct online research before making an online purchase. Source: PYMNTS
  • 86% of users state that Search Engines expand their knowledge and expand their horizons. Source: PRC
  • 25% of users want to make all their calls with voice. Source: HubSpot
  • 60% of users state that they have made a voice search at least once in 2021. Source: MindMeld
  • 52% of users say site speed is important for loyalty. Source: E-consultancy
  • The first ranking on Google is 32.5% clicks. Source: Chikita
  • 68% of clicks go to the top three rankings. Source: EConsultuncy

What are the other digital marketing statistics and facts?

Other digital marketing statistics involve the digital marketing statistics that are not classified under a specific sub-part of digital marketing. Other digital marketing statistics for 2022 can be seen below.

  • 71% of small businesses do their own marketing without leaving it to an expert. Source: Digital
  • 22% of businesses have a live support line. Source: Drift
  • 85% of customers stay in contact with an institution without speaking to anyone from the institution. Source: Gartner
  • 80% of Digital Marketers say they don’t use a platform other than Google. Source: Google
  • 75% of companies using marketing automation see improvement in ROI in 12 months. Source: HubSpot
  • When companies don’t set a clear target for their KPI, their chances of success drop by 74%. Source: HubSpot
  • 52% of marketers consider it impossible to measure marketing efforts. Source: TNW
  • 30% of small businesses use website analytics, while 18% use nothing. Source: Media Post
  • The success of 71% of luxury product brands with influencer marketing is directly proportional to the traffic they have.
  • 32% of marketers think traditional marketing methods are overrated. Source: HubSpot
  • 58% of digital marketers think they are successful in reaching their goals. Source: CoSchedule
  • 65% of digital marketers state that the biggest challenge is to convert their traffic into leads. Source: Hubspot
  • 28% of digital marketers spend their traditional marketing budget on digital marketing. Source: Gartner
  • More than 300 million people around the world use ad blockers. Source: Content Marketing Institute
  • 84% of users aged 25-34 leave a website after excessive advertising. Source: HubSpot
  • 87% of people do not watch television commercials. Source: Süddeutsche Zeitung

What are the Sources of Digital Marketing Statistics?

The digital marketing statistic sources involve the sources of the facts for the digital marketing statistics. The list of digital marketing facts and statistics is below.

  1. Holistic SEO & Digital
  2. statista
  3. Süddeutsche Zeitung
  4. B2B Marketing Insider
  5. Content Marketing Institute
  6. ExactTarget
  7. Google
  8. HubSpot
  9. UK National Statistics
  10. MarketingSherpa
  11. capost
  12. Business2Community
  13. ComScore
  14. eMarketer
  15. mashable
  16. DemandGen
  17. unbounce
  18. Orbit Media Studios
  19. Econsultuncy
  20. Gleanster Research
  21. Hootsuite
  22. Facebook
  23. animoto
  24. TNW
  25. sherpa
  26. Edison Research
  27. Demand Metric
  28. eyeverywhere
  29. Advanced Web Ranking
  30. eye view
  31. Serpstat
  32. digital
  33. drift
  34. Hootsuite
  35. Adweek
  36. Curata
  37. LinkedIn
  38. forbes
  39. experian
  40. backlinko
  41. Andrey Lipattsev
  42. Stands Lab
  43. KoMarketing
  44. Ambassador
  45. WordStream
  46. SmartInsights
  47. InfusionSoft
  48. Jigsaw Recruitment
  49. Adscope
  50. MayeCreate
  51. BCG
  52. vendasta
  53. Deloitte
  54. SproutSocial
  55. BuzzSumo
  56. Oracle
  57. CMA
  58. entrepreneur
  59. LiveChat
  60. e-Strategy Trends
  61. Meaningful Brands
  62. SEOTeric
  63. venngrade
  64. Strategic Internet Consulting
  65. Gleanster Research
  66. Weidert
  67. Cintell
  68. CoSchedule
  69. IDG Digital Solutions
  70. omnicore
  71. LiveChat
  72. Meaningful Brands  
  73. Andrey Lipattsev
  74. Man & Go
  75. heartbrain
  76. PRC
  77. LemonLight
  78. Linqua
  79. Adelie Studios
  80. Linqua
  81. MeaningfulBrands
  82. Gleanster Research
  83. Abarteen Group
  84. Gartner
  85. New Breed
  86. LucidPress
  87. iron paper
  88. Tabular Insights
  89. marketo
  90. Telegraph UK
  91. Ring Lead
  92. GeoMarketing
  93. PYMNTS
  94. Chikita
  95. imForza
  96. Advanced Web Ranking
  97. TNW
  98. MindMeld
  99. Think with Google
  100. Mediakix
  101. MOZ
  102. Backlinko

Last Thoughts on Digital Marketing Statistics and Holistic SEO

Digital Marketing Statistics are to understand what methods work and what methods not working anymore. Digital marketing statistics provide value to see the actual state of the digital marketing assets. Social media platforms paid advertisement platforms and programs, or SEO and Content Marketing methodologies are beneficial when they are used with statistics and factual understanding. Any SEO and Digital Marketing Project can be successful without observing the real-world data. Digital Marketing Statistics provide value to see the trends, changes, and direction of the marketing platforms and behaviors. Users’ needs and desires in the online platforms can be seen better via Digital Marketing Statistics. Holistic SEO focuses on the multiple verticals of SEO and Coding. Thus, using digital marketing statistics is prominent for any Holistic SEO to provide the best possible value and outcome.

In the Digital Marketing Statistics 2022 guide, more than 100 sources and 300 statistics, and facts have been used. Digital Marketing Statistics will be updated in the light of new information.

Koray Tuğberk GÜBÜR

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Digital Marketing Statistics: List of Digital Marketing Facts for 2023

by Koray Tuğberk GÜBÜR time to read: 31 min