Social Media Marketing Statistics

Social Media Marketing statistics involve social media platforms and users to understand their behaviors with numeric values. The social media marketing statistics for 2023 can be seen below. Social media marketing statistics are part of marketing statistics.

  • 94% of Digital Marketers use Facebook. Source: Social Media Examiner
  • 72% of Digital Marketers use Facebook for marketing. Source: Social Media Examiner
  • 2 out of 3 marketers state that Facebook (including Instagram and WhatsApp) is their primary digital marketing platform. Source: Social Media Examiner
  • Generation Z members communicate with a brand at least once a week via social media. Source: SproutSocial
  • If users have good communication with a brand on social media, 71% recommend the company. Source: Ambassador
  • Only 5% of adults trust content on social media. Source: PRG
  • The 18-34 age group of users watches a video on a social media platform at least once a week. Source: Animoto
  • If the CEO of a company uses social media, there is a 77% higher probability of a purchase. Source: eMarketer
  • 64% of digital marketers spend 6 hours a week on social media; for 41%, this time frame is 11 hours. Source: Social Media Examiner
  • More than 2 billion messages move between brands and users every month. Source: GeoMarketing
  • 93% of purchasing decisions are influenced by social media. Source: Ironpaper
  • 90% of B2C companies state that social media is the most popular content marketing method. Source: Ironpaper
  • 90% of companies say that social media raises their profile, and 75% say it generates more traffic. Source: Vendasta
  • If social media is a part of the consumer journey, the conversion rate increases with a probability of 129%. Source: Deloitte
  • 89% of companies’ social media messages are ignored. Source: SproutSocial
  • 7 out of 8 messages users send to companies are left unanswered for at least 72 hours. Source: SproutSocial
  • 13% of small businesses use social media for communication. Source: GoDaddy
  • Infographics are shared and interact 3 times more on social media than other types of sharing. Source: Lucidpress
  • 9 out of 10 mothers are social media users (in the US). Source: Edison Research
  • 81% of marketers state that their traffic has increased after 6 weeks of social media content campaigns. Source: Jigsaw Recruitment
  • The biggest benefit of Social Media is awareness (87%), more traffic (78%), and more leads (64%). Source: Social Media Examiner 
  • 45% of marketers state that social media is very effective for marketing, and 29% say it is decisively effective. Source: Buffer
  • According to Inbound Marketing, Social Media generates 100% more leads-to-closes. Source: HubSpot
  • 78% of small businesses get 25% of their customers through social media. Source: Marketo
  • 93% of digital marketers use social media for their companies. Source: Marketo
  • 88% or more of companies use social media for marketing. Source: Adweek
  • 83% of marketers say social media use seems important to their CEO. Source: Adweek
  • If an employee of a company makes a post for his company, the click rate increases by 100%. Source: Ironpaper
  • 53% of digital marketers do not measure their success on social media. Source: Awareness
  • Articles are the 3 most popular content formats on social media with 27%, videos with 26%, and images with 24%. Source: Smart Insights
  • 49% of digital marketers consider Facebook platforms essential for digital marketing. Source: Social Media Examiner
  • Users spend an average of 2 hours on social media platforms. Source: The Telegraph UK
  • Thanks to social media ads, users can act 40% closer to companies and are open to purchasing. Source: Infusionsoft
  • 23% of all user time is spent on social media. Source: Content Marketing Institute
  • 70% of Instagram posts are not visible. Source: Independent
  • Ages 18–34 are 61% more active on Instagram. Source: Statista
  • In the US, 60% of Instagram users have an annual income of over $100,000. Source: Statista
  • There are over 35 million profiles on Instagram. Source: TechCrunch
  • The number of influencer marketing posts on Instagram has grown to over 5 million annually, and it’s growing exponentially. Source: eMarketer
  • Long-form Landing Pages generate 220% more leads. Source: MarketingExperiments
  • 84% of digital marketers say they will start at least one influencer campaign. Source: Smart Insights
  • 48% of digital marketers say they will increase their marketing budget for influencer marketing. Source: Linqia
  • 81% of millennials check their Twitter accounts every day. Source: Twitter
  • Tweets with images get 150% more retweets. Source: Adweek
  • On Twitter, companies with 51–100 followers generate 106% more traffic than companies with 25 or fewer followers. Source: HubSpot
  • LinkedIn is 277% more efficient at generating leads than Facebook. Source: HubSpot
  • 50% of LinkedIn users are 50% more active in making a purchase from a company they interact with on LinkedIn. Source: Ironpaper
  • Worldwide, more than 50 million small businesses own Facebook Pages. Source: Facebook
  • 53.7% of Facebook users are between the ages of 35 and 64. Source: Statista
  • 75% of its users check Facebook daily. Source: Business2Community
  • 75% of users use Facebook for professional purposes. Source: Hootsuite
  • Facebook is the second platform with the best ROI after Google. Source: eMarketer

Social Media Marketing Statistics, Trends and Facts for 2024

The Social Media Statistics, Trends and Facts for social media platforms, uses, sales and marketing efforts are listed below for the global user statistics, app market facts, user engagement statistics, demographic, influencer, and content consume information.

  • Global User Statistic: In 2023, an estimated 4.9 billion people are actively using social media worldwide, with projections indicating a rise to approximately 5.85 billion users by 2027.
  • User Behavior Trend: The modern social media user diversifies their presence, accessing an average of six to seven platforms every month.
  • App Market Fact: The valuation of the social media app market stood at $49.09 billion in 2022, and forecasts predict a robust compound annual growth rate (CAGR) of 26.2% from 2023 to 2030.
  • Platform Usage Statistic: Facebook dominates the global scene as the most used social media platform, boasting 2.9 million monthly active users. Not far behind is YouTube, with 2.5 million monthly active users.
  • US Engagement Trend: In the realm of social media visits in America, Facebook reigns supreme, commanding 53% of all site visits.
  • US Account Fact: On average, Americans maintain a presence on 7.1 social media platforms.
  • Daily Engagement Statistic: The global average time spent on social media platforms is about 145 minutes per day.
  • Content Preference Trend: Short-form videos, typically under a minute, have emerged as the most engaging content type on social media.
  • Device Access Fact: A staggering 99% of users access social media via mobile devices, with 78% exclusively using their phones.
  • Country Usage Statistic: Nigeria leads in terms of hours spent, with its citizens averaging more than four hours daily on social networks.
  • TikTok Revenue Fact: In Q4 of 2022, TikTok’s revenue generation made headlines, amassing $350 million.
  • YouTube Engagement Trend: Reflecting its vast reach, 52% of internet users access YouTube at least once a month, with the platform boasting 2.68 billion active users in 2023.
  • Demographic Engagement Statistic: Social media continues to be popular among younger demographics, with 84% of those aged 18 to 29 and 81% aged 30 to 49 actively using at least one platform.
  • Ad Engagement Fact: Data from 2022 reveals an average click-through rate (CTR) of 1.21% across all social media platforms.
  • Business Engagement Trend: In the digital business landscape, 77% of businesses harness the power of social media to connect with their customers.
  • Brand Loyalty Statistic: A significant 90% of social media users follow at least one brand, indicating a shift towards more direct and engaged brand-consumer relationships.
  • Purchasing Behavior Fact: Social media’s influence on retail is evident, with 76% of users having made a purchase based on a brand’s social media post.
  • Influencer Trust Trend: A notable 50% of Millennials place their trust in social media influencers over their favorite celebrities when it comes to product recommendations.
  • Instagram Ad Trend: 2021 saw a surge in ad content on Instagram, with 3.8 million posts globally featuring the #ad hashtag.
  • Influencer Marketing Statistic: 2022 marked a significant year for influencer marketing, with expenditures reaching a whopping $4.14 billion.

How many Marketers Consider Facebook (including Instagram and WhatsApp) as Their Primary Digital Marketing Platform?

Social Media Examiner’s findings reveal that a significant majority of marketers, specifically two out of every three, prioritize Facebook as their primary digital marketing platform. This statistic highlights the immense influence and reach that the Facebook ecosystem, which includes Instagram and WhatsApp, has within the digital marketing landscape. Marketers recognize the potential of these platforms for connecting with a diverse audience, engaging with potential customers, and promoting their products or services effectively.

This preference for Facebook as a primary digital marketing platform underscores the importance of developing and implementing strategies tailored to these social media channels, leveraging their various features and advertising opportunities to maximize brand visibility and engagement with users across different demographics. It also reflects the evolving nature of digital marketing and the need for marketers to adapt to changing consumer behaviors and preferences in the digital space.

How Often do Generation Z Members Communicate with a Brand via Social Media?

Generation Z members communicate with a brand via social media at least once a week, according to SproutSocial. This statistic highlights the regularity with which individuals in this demographic engage with brands through social media channels, emphasizing the importance of maintaining an active and responsive online presence for businesses looking to connect with Generation Z consumers.

What Percentage of Adults Trust Content on Social Media?

PRG reports that only 5% of adults trust content on social media. This statistic suggests a relatively low level of trust in the information and content shared on social media platforms among the adult population, highlighting the challenges that businesses and marketers may face in establishing credibility and trustworthiness through these channels.

How Often does The 18-34 Age Group of Users Watch a Video on a Social Media Platform?

According to Animoto, the 18-34 age group of users watches a video on a social media platform at least once a week. This statistic indicates the high frequency of video consumption among this demographic on social media, underlining the significance of video content in reaching and engaging with younger audiences online.

What is The Probability of a Purchase being 77% Higher if The CEO of a Company Uses Social Media?

According to eMarketer, the probability of a purchase is 77% higher if the CEO of a company uses social media. This statistic underscores the impact of executive presence on social media platforms and how it can influence consumer behavior and purchasing decisions.

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Social Media Marketing Statistics

by Holistic SEO time to read: 7 min