Sales Statistics

Sales statistics are used to understand how people are convinced to buy a product. The sales statistics and facts for 2023 can be seen below. Sales statistics are part of marketing statistics.

  • 72% of the companies can’t access their revenue targets if they have less than 50 sales opportunities per month. Source: Sales Insights Lab
  • 19% of online shoppers try to connect with a salesperson if they are in the awareness stage. Source: Sale Insights Lab
  • 60% of online shoppers want to perform a buy activity during the consideration stage. Source: Sale Insights Lab
  • 20% of online shoppers want to communicate if they determine whether they want to buy the product or not. Source: HubSpot
  • Most of the sales emails are not opened. 24% of the sales emails are opened. Source: Topohq
  • 77.3% of digital marketers say that their company provides 25% of the leads to them. Source: Holistic SEO & Digital
  • 63% of digital marketers believe that online meetings are as effective much as in-person meetings.
  • “Did I Catch You at a bad time” decreases the chance of sales by 40%, while the “How are you?” introduction question improves the sale chance by 3.4 times. Source: Gong
  • According to digital marketers, the biggest challenge for salespeople is Establishing Urgency with 42%. Source: Holistic SEO & Digital
  • According to digital marketers, the biggest challenge for salespeople is Getting in touch with prospects 37%. Source: Holistic SEO & Digital
  • According to digital marketers, the biggest challenge for salespeople is Overcoming price objections 35%. Source: Holistic SEO & Digital
  • 94% of the companies reported that the sale efficiency didn’t change during the pandemic or improved. 27% of the companies reported that the sale performance improved in remote sales. 67% of the companies reported that remote sales teams didn’t affect sale efficiency during the pandemic. Source: Membrain
  • 41.8% of the United States Workforce works remotely. Source: UpWork
  • 26.7% of Americans worked from home in 2021. Source: UpWork
  • 36.2 million Americans will work remotely in 2025. Source: UpWork
  • Digital Marketing Budgets make up 3.1 percent of total sales. Source: Gartner
  • Companies spend 12% of their annual sales on marketing. Source: Gartner
  • 33% of companies say they fail to realize which channel is better for their sales. Source: Focus Research
  • Wholesale buyers of online technology products find their suppliers on Google at a rate of 83%. Source: MarketingSherpa
  • 80% of companies that fail their sales objectives have fewer than 10,000 monthly visitors. Source: HubSpot
  • 71% of companies successfully complete their sales objectives using the buyer persona. Source: Cintell
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Sales Statistics

by Holistic SEO time to read: 2 min
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