Email marketing statistics involve the email opening rate, conversions, and email marketing behaviors. The email marketing-related stats and facts for 2023 can be seen below. Email Marketing statistics are part of marketing statistics.
- 53% of emails are opened on mobile devices. Source: Campaign MonitorIn
- In the last two years, the rate of opened emails has increased by 53% of emails are opened on mobile devices. Source: Campaign Monitor
- In the last two years, the rate of opened emails has increased by more than 80%. Source: Adirondack
- 80.3% of non-mobile-optimized emails are deleted. Source: CustomerThink
- Only 33% of email subscribers read emails regularly. Source: Informz
- 78% of email subscribers think that companies send emails too often and unsubscribe. Source: Mann & Go
- 40% of email followers want emails to be informational, not marketing. Source: Adweek
- 68% of email readers mark an email as spam at least once based on the subject line alone. Source: Heartbrain
- Only 50% of users expect emails from their favorite brands every week. Source: Statista
- 61% of consumers say they will only tolerate weekly emails at certain times. Source: Marketing Sherpa
- Only 12% of users use a separate inbox for business. Source: Marketing Sherpa
- 66% of users want to receive HTML-edited emails, while 34% prefer plain text HTML. Source: HubSpot
- If a customer receives an email from a company they have shopped with before, they spend 82% more. Source: Ascend2
- Over 240 billion emails are sent every day. It only opens about 3%. Source: The Radicati Group
- 73% of consumers prefer email as a method of communication with companies. Source: Constant Contact
- The percentage of companies that do not perform email marketing will decrease.
- 45% of people leave direct emails unopened. Source: Statista
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