Email marketing statistics involve the email opening rate, conversions, and email marketing behaviors. The email marketing-related stats and facts for 2023 can be seen below. Email Marketing statistics are part of marketing statistics.
- 53% of emails are opened on mobile devices. Source: Campaign MonitorIn
- In the last two years, the rate of opened emails has increased by 53% of emails are opened on mobile devices. Source: Campaign Monitor
- In the last two years, the rate of opened emails has increased by more than 80%. Source: Adirondack
- 80.3% of non-mobile-optimized emails are deleted. Source: CustomerThink
- Only 33% of email subscribers read emails regularly. Source: Informz
- 78% of email subscribers think that companies send emails too often and unsubscribe. Source: Mann & Go
- 40% of email followers want emails to be informational, not marketing. Source: Adweek
- 68% of email readers mark an email as spam at least once based on the subject line alone. Source: Heartbrain
- Only 50% of users expect emails from their favorite brands every week. Source: Statista
- 61% of consumers say they will only tolerate weekly emails at certain times. Source: Marketing Sherpa
- Only 12% of users use a separate inbox for business. Source: Marketing Sherpa
- 66% of users want to receive HTML-edited emails, while 34% prefer plain text HTML. Source: HubSpot
- If a customer receives an email from a company they have shopped with before, they spend 82% more. Source: Ascend2
- Over 240 billion emails are sent every day. It only opens about 3%. Source: The Radicati Group
- 73% of consumers prefer email as a method of communication with companies. Source: Constant Contact
- The percentage of companies that do not perform email marketing will decrease.
- 45% of people leave direct emails unopened. Source: Statista
SEO Research Department at Holistic SEO & Digital
Holistic SEO & Digital has been built by Koray Tuğberk GÜBÜR. Holistic SEO is the process of developing integrated digital marketing projects with every aspect including Coding, Natural Language Processing, Data Science, Page Speed, Digital Analytics, Content Marketing, Technical SEO, and Branding. Structured, Semantic Search Engine improves its ability to detect the real-world entities, today. Having a simple website is not enough anymore. To show that your brand is authoritative, trustworthy, and expert on its own niche, you need entity-based Search Engine Optimization Projects. Holistic SEO & Digital's main focus is on improving the brand's organic visibility and growth potential.
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