Content Marketing Statistics

Content Marketing Statistics involve how marketers promote their content. Content marketing statistics are beneficial to see the state of the art for content production and visibility optimization. Email Marketing statistics are part of marketing statistics. Content marketing statistics are connected to SEO Statistics. The 2023 content marketing statistics can be found below.

  • More than three million blog posts are published every day. Source: HubSpot
  • Companies that publish more than 16 blog posts each month receive 4.5 times more traffic than companies that publish content in the 0-4 range. Source: HubSpot
  • Those who post 11+ blog posts per month get 2x more traffic than those with 2–5 posts per month. Source: HubSpot
  • Companies using the blogging method generate 126% more leads.
  • Companies that produce 15+ blog posts per month index 434% more web pages than others, and earn 97% more backlinks. Source: Nurture
  • If a normal company increases the number of monthly blog posts from 11–20 to 21–50, it will generate an average monthly traffic increase of 45%. Source: MayeCreate
  • 53% of Digital Marketer blog content creators believe that inbound marketing is a priority. Source: HubSpot
  • 95% of small businesses use blogging. 15% of digital marketers say blogging is critical to them. 11% say it is critical for new customer acquisition. 69% think that it is essential for both customer acquisition and retention. Source: e-Strategy Trends
  • Blog posts with images generate 49% more page views than those without. Source: Content Marketing Institute
  • Almost 40% of companies in the USA use blog posts for marketing purposes only. Source: HubSpot
  • HubSpot derives 92% of its leads from content that is more than a year old. Source: HubSpot
  • Blog posts with video content can increase organic search traffic by up to 157%. Source: Lemonlight
  • 84% of people prefer fun blog posts with storytelling language. Source: Meaningful Brands
  • The average consumer consumes 11 items before making a purchase. Source: Livechat
  • Content marketing is 62% cheaper than traditional marketing. Source: Demand Metric
  • Content marketing generates 3 times more leads than paid search. Source: Oracle
  • 46% of B2B Marketers outsource content creation. Source: Content Marketing Institute
  • 43% of B2B Marketers say their blog content is their main content type. Source: Social Media Examiner
  • 91% of B2B Marketers engage in Content Marketing. Source: Content Marketing Institute
  • B2B Marketers dedicate 39% of their budget to content marketing. Source: TopRankBlog
  • 83% of B2B Marketers think every format of the content is active on every platform. Source: Content Marketing Institute
  • People interact with 3–4 pieces of content before interacting with a company. Source: Content Marketing Institute
  • 81% of people consider blog posts to be a reliable source of information. Source: Omnicore
  • 61% of people make a purchase when recommended by a blog. Source: Omnicore
  • The average blog reading time is 37 seconds. Source: Content Marketing Institute
  • More than 40% of people admit that they read blogs with Z-reading. Source: HubSpot
  • Brands spend 25–43% of their budgets on content marketing. Only 23% of CMOs feel they are producing the right content. Source: Marketing Professionals
  • Companies that care about blogging have a 1300% better ROI. Source: HubSpot
  • Publishing 15 blog posts per month generates five times more traffic. Source: HubSpot
  • Pages with 6–13 words in the blog post title get more clicks. Source: HubSpot
  • An average blog post is 1151 words. Source: Orbit Media Studios
  • Writing an average blog post takes 3 hours and 20 minutes. Source: Orbit Media Studios
  • 74% of companies say their lead generation has improved because of content marketing. Source: Curata
  • 55% of bloggers check their KPIs daily. Source: MarketingCharts
  • If a blog post is longer than 1500 words, it gets 22.6% more Facebook likes, and 68.1% more retweets.
  • Long-form content generates nine times more traffic than short-form content. Source: Curata
  • 73% of users say that content with a strong personality builds loyalty. Source: Econsultancy
  • 60% of marketers create at least one piece of content a day. Source: eMarketer
  • 29% of content creators recycle existing content. Source: Curata
  • Infographics can increase a company’s traffic by 12%. Source: Sumo
  • 66% of content creators say creating images is the hardest part. Source: Venngage

How many blog posts are published every day?

As revealed by HubSpot’s content marketing statistics for the year 2023, the volume of blog posts being published on a daily basis is truly staggering, surpassing an impressive mark of over three million posts each day. This statistic illustrates the sheer scale and competitiveness of the digital content landscape, with countless individuals, businesses, and organizations actively contributing to the vast repository of online information.

The proliferation of blog posts reflects the ongoing importance of content creation and dissemination as a fundamental aspect of digital marketing and information sharing. In an era where information is readily accessible and continuously evolving, this statistic emphasizes the need for content creators to produce high-quality, engaging, and valuable content to stand out in a crowded digital space.

Moreover, this figure underscores the significance of content marketing as a strategic tool for businesses and marketers to connect with their target audiences, drive traffic, and engage customers in a rapidly changing digital landscape. It highlights the competition for online visibility and the continuous demand for fresh and relevant content that resonates with audiences across various industries and niches.

How much more traffic do companies receive when they post 11 or more blog posts per month compared to those with 2-5 posts?

According to HubSpot’s content marketing statistics, companies that post 11 or more blog posts per month receive twice as much traffic compared to companies that publish between 2 and 5 blog posts per month. This data underscores the importance of consistent and frequent content creation in driving higher levels of website traffic and engagement. It suggests that an active and robust blogging strategy can significantly impact a company’s online visibility and audience reach.

what percentage of small businesses use blogging, and for what purposes is blogging considered critical by digital marketers?

The data reveals that blogging is a prevalent and integral component of small business strategies, with a remarkable 95% of small businesses actively utilizing blogs as part of their digital marketing efforts. Digital marketers consider blogging to be critical for various purposes, with 15% emphasizing its significance for acquiring new customers and 11% recognizing its dual role in both customer acquisition and retention. These statistics underscore the widespread recognition of blogging as a powerful tool for engaging with audiences, disseminating valuable content, and establishing businesses as authorities within their respective industries. In the competitive digital landscape, blogging has proven to be an effective means of attracting and retaining customers, making it an essential element of modern small business marketing strategies.

which source does HubSpot derive 92% from its leads, as indicated in the provided data?

The data highlights a remarkable and somewhat surprising insight into HubSpot’s lead generation strategy. It reveals that a significant 92% of the leads acquired by HubSpot are generated from content that has been in existence for more than a year. This statistic underscores the long-term value and sustainability of well-crafted, evergreen content in the realm of digital marketing.

The implication here is that while fresh and current content certainly plays a crucial role in attracting initial attention and engagement, the enduring power of older content should not be underestimated. It suggests that content created and published in the past continues to serve as a valuable resource for driving lead generation, even after a considerable amount of time has elapsed.

HubSpot’s ability to harness the potential of older content highlights the importance of content marketing strategies that prioritize quality, relevance, and longevity. It also emphasizes the enduring significance of evergreen content as a reliable source of lead generation in the ever-evolving landscape of digital marketing. This insight serves as a valuable lesson for businesses and marketers, emphasizing the need to create content that stands the test of time and continues to deliver results long after its initial publication.

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Content Marketing Statistics

by Holistic SEO time to read: 5 min