Content Marketing Statistics involve how marketers promote their content. Content marketing statistics are beneficial to see the state of the art for content production and visibility optimization. Email Marketing statistics are part of marketing statistics. Content marketing statistics are connected to SEO Statistics. The 2023 content marketing statistics can be found below.
- More than three million blog posts are published every day. Source: HubSpot
- Companies that publish more than 16 blog posts each month receive 4.5 times more traffic than companies that publish content in the 0-4 range. Source: HubSpot
- Those who post 11+ blog posts per month get 2x more traffic than those with 2–5 posts per month. Source: HubSpot
- Companies using the blogging method generate 126% more leads.
- Companies that produce 15+ blog posts per month index 434% more web pages than others, and earn 97% more backlinks. Source: Nurture
- If a normal company increases the number of monthly blog posts from 11–20 to 21–50, it will generate an average monthly traffic increase of 45%. Source: MayeCreate
- 53% of Digital Marketer blog content creators believe that inbound marketing is a priority. Source: HubSpot
- 95% of small businesses use blogging. 15% of digital marketers say blogging is critical to them. 11% say it is critical for new customer acquisition. 69% think that it is essential for both customer acquisition and retention. Source: e-Strategy Trends
- Blog posts with images generate 49% more page views than those without. Source: Content Marketing Institute
- Almost 40% of companies in the USA use blog posts for marketing purposes only. Source: HubSpot
- HubSpot derives 92% of its leads from content that is more than a year old. Source: HubSpot
- Blog posts with video content can increase organic search traffic by up to 157%. Source: Lemonlight
- 84% of people prefer fun blog posts with storytelling language. Source: Meaningful Brands
- The average consumer consumes 11 items before making a purchase. Source: Livechat
- Content marketing is 62% cheaper than traditional marketing. Source: Demand Metric
- Content marketing generates 3 times more leads than paid search. Source: Oracle
- 46% of B2B Marketers outsource content creation. Source: Content Marketing Institute
- 43% of B2B Marketers say their blog content is their main content type. Source: Social Media Examiner
- 91% of B2B Marketers engage in Content Marketing. Source: Content Marketing Institute
- B2B Marketers dedicate 39% of their budget to content marketing. Source: TopRankBlog
- 83% of B2B Marketers think every format of the content is active on every platform. Source: Content Marketing Institute
- People interact with 3–4 pieces of content before interacting with a company. Source: Content Marketing Institute
- 81% of people consider blog posts to be a reliable source of information. Source: Omnicore
- 61% of people make a purchase when recommended by a blog. Source: Omnicore
- The average blog reading time is 37 seconds. Source: Content Marketing Institute
- More than 40% of people admit that they read blogs with Z-reading. Source: HubSpot
- Brands spend 25–43% of their budgets on content marketing. Only 23% of CMOs feel they are producing the right content. Source: Marketing Professionals
- Companies that care about blogging have a 1300% better ROI. Source: HubSpot
- Publishing 15 blog posts per month generates five times more traffic. Source: HubSpot
- Pages with 6–13 words in the blog post title get more clicks. Source: HubSpot
- An average blog post is 1151 words. Source: Orbit Media Studios
- Writing an average blog post takes 3 hours and 20 minutes. Source: Orbit Media Studios
- 74% of companies say their lead generation has improved because of content marketing. Source: Curata
- 55% of bloggers check their KPIs daily. Source: MarketingCharts
- If a blog post is longer than 1500 words, it gets 22.6% more Facebook likes, and 68.1% more retweets.
- Long-form content generates nine times more traffic than short-form content. Source: Curata
- 73% of users say that content with a strong personality builds loyalty. Source: Econsultancy
- 60% of marketers create at least one piece of content a day. Source: eMarketer
- 29% of content creators recycle existing content. Source: Curata
- Infographics can increase a company’s traffic by 12%. Source: Sumo
- 66% of content creators say creating images is the hardest part. Source: Venngage
SEO Research Department at Holistic SEO & Digital
Holistic SEO & Digital has been built by Koray Tuğberk GÜBÜR. Holistic SEO is the process of developing integrated digital marketing projects with every aspect including Coding, Natural Language Processing, Data Science, Page Speed, Digital Analytics, Content Marketing, Technical SEO, and Branding. Structured, Semantic Search Engine improves its ability to detect the real-world entities, today. Having a simple website is not enough anymore. To show that your brand is authoritative, trustworthy, and expert on its own niche, you need entity-based Search Engine Optimization Projects. Holistic SEO & Digital's main focus is on improving the brand's organic visibility and growth potential.
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