Video Marketing Statistics

Video marketing statistics involve how marketers use videos to have better customer awareness and conversion rates. Email Marketing statistics are part of marketing statistics. The video marketing statistics for 2023 can be found below.

  • Video is the most popular content format that is consumed by web users. Source: Holistic SEO & Digital
  • 87% of digital marketers say that video content increases the traffic their website takes. Source: Wyzol
  • 80% of video marketers say that the video content improved their sales. Source: Wyzowl
  • 20% of the visitors read the article, and 80% watched the video. Source: Entrepreneur
  • 59% of decision-makers prefer video over text. Source: Forbes
  • Users prefer watching videos 400% more than reading about a product. Source: Animoto
  • 25% of users lose interest if there is no video on their website. Source: Animoto
  • Consumers watching videos convert 1.81 times more. Source: Animoto
  • 81% of companies use videos as a marketing tool. Source: Experian
  • Video content has a chance to generate 50 times more organic traffic. Source: SEOTeric
  • Landing pages that use video get 86% more conversions. Source: Eyeview
  • The average conversion rate for Landing Pages using video is 4.8%, compared to 2.9% for those who don’t. Source: Unbounce
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Video Marketing Statistics

by Holistic SEO time to read: 1 min
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