Lead Generation Statistics

Lead generation statistics involve techniques for lead acquisition and lead cost. Lead generation statistics are part of marketing statistics. The lead generation statistics for 2023 can be found below.

  • Companies that implement Lead Nurturing experience a 10% increase in sales between the first six and nine months. Source: Gartner
  • 79% of generated leads never turn into customers. The main reason for this is a lack of Lead Nurturing. Source: MarketingSpa
  • Only 25% of the generated Leads will be ready to make a purchase in the next 12–24 months. Source: Strategic Internet Consulting
  • 50% of leads do not feel ready to buy, even if they are of good quality. Source: Gleanster Research
  • In B2B Digital Marketing, 85% of Marketers say Lead Generation is the most important area. Source: Ring Lead
  • 52% of Digital Marketers Generate Leads on Facebook. Source: New Breed
  • Companies that publish 15 Blog Posts a month generate 1200 more leads per month, on average, than others. Source: HubSpot
  • Companies that increase the number of Landing Pages contextually get 55% more leads. Source: HubSpot
  • Companies with 31–40 landing pages generate 7 times more leads. Source: HubSpot
  • Companies with more than 40 landing pages generate 12 times more leads. Source: Serpstat
  • Companies with 51–100 landing pages generate 48% more leads than companies with 1–50 landing pages. Source: Serpstat
  • 53% of digital marketers believe that webinars help with conversion rate optimization. Source: Demand Gen Report
  • 53% of digital marketers say that email marketing helps with lead generation. Source: Demand Gen Report
  • 28% of digital marketers believe that additional accounts help with lead retention. Source: Activate
  • In more than 60% of digital marketers in 2020, Customer Acquisition Costs increased. Source: HubSpot
  • 49% of Companies report that increased client acquisition is their top priority. Source: Ascend2
  • Inbound Leads cost 61% less. Source: HubSpot
  • The average CPL drops 80% after 5 months of inbound marketing work.
  • Inbound Marketing brings 3 times more conversions per dollar than traditional methods. Source: Oracle
  • Only 18% of marketers consider Outbound Marketing important and better than InBound Marketing. Source: HubSpot
  • 48% of Digital Marketers produce a separate landing page for each campaign. Source: Serpstat
  • 80% of active traffic on the internet goes to landing pages. Source: WordStream
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Lead Generation Statistics

by Holistic SEO time to read: 1 min
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