Marketing technology statistics contain the technologies, techniques, and methods for marketing programs and software. Marketing technology statistics are part of marketing statistics. The marketing technology statistics are below.
- The Marketing Automation technology stats show that Hubspot is dominant with 29.3%. Source: Statista
- Adobe Experience Cloud is the second dominant brand for marketing automation technology, with 11.9%, as marketing technology statistics show. Source: Statista
- Oracle Marketing Cloud has 8.55% of the marketing automation market, the third rank. Source: Statista
- B2B Marketing Automation system revenue will hit 16.000 million dollars in 2024. Source: Emailmonday
- 75% of marketers say that they use marketing automation technology. Source: Social Media Today
- 50% of digital marketers use A/B Testing technology to improve the customer experience. Source: House of Marketing
- 49% of digital marketers use customer journey mapping technology to improve the customer experience. Source: House of Marketing
- 47% of digital marketers use data-driven marketing technology to improve the client experience. Source: House of Marketing
- 36% of digital marketers use a personalized content marketing strategy and technology to improve sales. Source: House of Marketing
- 34% of digital marketers use omnichannel marketing technology to improve their audience coverage. Source: House of Marketing
- 31% of digital marketers use Net Promoter Score technologies to measure customer loyalty. Source: House of Marketing
- 24% of digital marketers use form-filling and creation technologies to capture customer preferences. Source: House of Marketing
- 21% of digital marketers try to use the autonomous employee experience to improve the client experience. Source: House of Marketing
- 20% of digital marketers use personalized web pages for conversion rate optimization. Source: House of Marketing
- 16% of digital marketers use Surprise & Delight campaign technologies to improve the conversion rate. Source: House of Marketing
- 12% of digital marketers use predictive analytics technologies to improve their digital marketing efforts. Source: House of Marketing
- 8% of digital marketers use artificial intelligence to improve the marketing technology profile for their companies and businesses. Source: House of Marketing
- 5% of digital marketers prefer to use other marketing technologies rather than AI. Source: House of Marketing
- The Through-channel marketing automation platforms will have a market value of more than 5 billion dollars in 2023. Source: Holistic SEO & Digital.
- Real-time Interaction Management (RTIM) solutions will have more than 10 billion dollars in market value in 2023. Source: Forrester Data
- Marketing Resource Management Software: The marketing automation market value will hit 20 billion dollars in 2023. Source: Forrester Data
- Content Marketing Platform digital marketing technologies will have more than 2 billions of dollars market gap in 2023. Source: Forrester Data
- 53% of digital marketers say that the most effective marketing technology for digital marketing automation is customer experience mapping. Source: Ascend2
- 51% of digital marketers think that personalized/dynamic content creation technologies are more important and effective for marketing automation. Source: Ascend2
- 40% of digital marketers think that the most effective marketing automation technology is a landing page and CTA creation tools. Source: Ascend2
- 34% of digital marketers think that A/B multivariate testing technologies are the most effective digital marketing technologies. Source: Ascend2
- 28% of digital marketers think that auto-responder and drip technologies are more effective for marketing automation technology usage. Source: Ascend2
- 47% of digital marketers think that marketing automation technologies are fairly priced. Source: VB Insights
SEO Research Department at Holistic SEO & Digital
Holistic SEO & Digital has been built by Koray Tuğberk GÜBÜR. Holistic SEO is the process of developing integrated digital marketing projects with every aspect including Coding, Natural Language Processing, Data Science, Page Speed, Digital Analytics, Content Marketing, Technical SEO, and Branding. Structured, Semantic Search Engine improves its ability to detect the real-world entities, today. Having a simple website is not enough anymore. To show that your brand is authoritative, trustworthy, and expert on its own niche, you need entity-based Search Engine Optimization Projects. Holistic SEO & Digital's main focus is on improving the brand's organic visibility and growth potential.
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