Marketing technology statistics contain the technologies, techniques, and methods for marketing programs and software. Marketing technology statistics are part of marketing statistics. The marketing technology statistics are below.
- The Marketing Automation technology stats show that Hubspot is dominant with 29.3%. Source: Statista
- Adobe Experience Cloud is the second dominant brand for marketing automation technology, with 11.9%, as marketing technology statistics show. Source: Statista
- Oracle Marketing Cloud has 8.55% of the marketing automation market, the third rank. Source: Statista
- B2B Marketing Automation system revenue will hit 16.000 million dollars in 2024. Source: Emailmonday
- 75% of marketers say that they use marketing automation technology. Source: Social Media Today
- 50% of digital marketers use A/B Testing technology to improve the customer experience. Source: House of Marketing
- 49% of digital marketers use customer journey mapping technology to improve the customer experience. Source: House of Marketing
- 47% of digital marketers use data-driven marketing technology to improve the client experience. Source: House of Marketing
- 36% of digital marketers use a personalized content marketing strategy and technology to improve sales. Source: House of Marketing
- 34% of digital marketers use omnichannel marketing technology to improve their audience coverage. Source: House of Marketing
- 31% of digital marketers use Net Promoter Score technologies to measure customer loyalty. Source: House of Marketing
- 24% of digital marketers use form-filling and creation technologies to capture customer preferences. Source: House of Marketing
- 21% of digital marketers try to use the autonomous employee experience to improve the client experience. Source: House of Marketing
- 20% of digital marketers use personalized web pages for conversion rate optimization. Source: House of Marketing
- 16% of digital marketers use Surprise & Delight campaign technologies to improve the conversion rate. Source: House of Marketing
- 12% of digital marketers use predictive analytics technologies to improve their digital marketing efforts. Source: House of Marketing
- 8% of digital marketers use artificial intelligence to improve the marketing technology profile for their companies and businesses. Source: House of Marketing
- 5% of digital marketers prefer to use other marketing technologies rather than AI. Source: House of Marketing
- The Through-channel marketing automation platforms will have a market value of more than 5 billion dollars in 2023. Source: Holistic SEO & Digital.
- Real-time Interaction Management (RTIM) solutions will have more than 10 billion dollars in market value in 2023. Source: Forrester Data
- Marketing Resource Management Software: The marketing automation market value will hit 20 billion dollars in 2023. Source: Forrester Data
- Content Marketing Platform digital marketing technologies will have more than 2 billions of dollars market gap in 2023. Source: Forrester Data
- 53% of digital marketers say that the most effective marketing technology for digital marketing automation is customer experience mapping. Source: Ascend2
- 51% of digital marketers think that personalized/dynamic content creation technologies are more important and effective for marketing automation. Source: Ascend2
- 40% of digital marketers think that the most effective marketing automation technology is a landing page and CTA creation tools. Source: Ascend2
- 34% of digital marketers think that A/B multivariate testing technologies are the most effective digital marketing technologies. Source: Ascend2
- 28% of digital marketers think that auto-responder and drip technologies are more effective for marketing automation technology usage. Source: Ascend2
- 47% of digital marketers think that marketing automation technologies are fairly priced. Source: VB Insights
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