SEO Statistics involve how people search for and optimize their websites for search engines. Search Engine Optimization statistics are related to Marketing Statistics. SEO Statistics are part of digital marketing statistics. 2023 SEO Statistics can be found below.
- 64% of Digital Marketers spend their time on Search Engine Optimization. Source: HubSpot
- SEO generates ten times more organic traffic than Social Media. Source: BrightEdge
- 49% of web users use a search engine to find a new product. Source: HubSpot
- 50.33% of search sessions on Google end without a click. Source: Jumpshot, Sparktoro
- 94% of search activities happen on Google properties. Source: Sparktoro
- The average CTR on the image search results is 0.21%. Source: seoClarity
- There are 810 unique Google SERP Features. Source: seoClarity
- 161 of the Google SERP Features exist on 0.2% of the queries. Source: seoClarity
- “Where to buy” and “Near me” query volumes increased more than 300% in the last three years. Source: Holistic SEO & Digital
- Mobile search activity has grown more than 600% from 2015, until 2023. Source: Holistic SEO & Digital
- Organic search and shopping end with a sale of 70% more if there is a local shopping possibility. Source: Think with Google
- 46% of the shoppers say they audit the local store before going to the physical store. Source: Think with Google
- 35% of blog post owners check their analytics to see the user data on their blog posts. Source: Statista
- On WordPress, 70 million new posts and 77 million new comments will be created every month during 2023. Source: WordPress
- 89% of digital marketers believe in content marketing and blogging. Source: Content Marketing Institute
- 18% of digital marketers chose WordPress for content publishing.
- In 2023, digital marketing blogs will generate their traffic from desktop users. Source: SEMRush
- The best digital marketing articles have more than 5,700 sources, according to SEMRush.
- Listicles and list blog posts have 200% more shares on social media. Source: SEMRush
- 51% of businesses and corporations update their old blog posts to attract more traffic. Source: SEMRush
- 67% of traffic from the web goes to businesses and companies. Source: Holistic SEO & Digital
- 75% of blog posts do not get any links from other domains. Source: MOZ
- 61% of digital marketers consider SEO to be their priority, the first step towards Inbound marketing. Source: HubSpot
- The first ranking result on Google has an average of 1890 words. Source: Backlinko
- Of 1200 SEOs, 48% say On-Page SEO is the best SEO method.
- Google says that internal links are one of the three most important ranking factors. Source: Andrey Lipattsev
- 65% of Digital Marketers say link building is the best SEO technique. Source: Backlinko
- SEO Leads result in 14.6% of sales, while Outbound Marketing results in 1.7%. Source: Hubspot
- 72% of digital marketers say posting relevant content sequentially is the best SEO technique. Source: MarketingProfs
- 30% of search queries necessarily include a location. Source: Google
- 88% of local searches are for a local business. Source: Engage121
- 18% of local searches result in sales from small businesses if they include mobile searches. Source: Business2Community
- A website should load completely in 0.5-2 seconds. Source: Google
- 90% of searches are made without having any idea about a company. Source: Stand Labs
- If users cannot see the marketing message on the homepage within 15 seconds, they leave the website. Source: Microsoft Research
- The search volume for infographics has increased by 800%. Source: Unbounce
- More than 90% of users, if they are reading your title, will review the description and CTA Element. Source: Aberdeen Group
- B2B Customers perform 12 searches before visiting a final destination website. Source: Kapost
- While 30% of marketers think voice search is the future, 60% do not have a strategy for voice search.
- 80% of decision-makers make their decisions after reading more than one article. Source: CMO
- The most popular activities on the Internet are sending messages (79%), researching, and purchasing services and products (75%). Source: UK National Statistics
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