Koray Tuğberk GÜBÜR 
Google Dance: The continuous dance of the search results. In order for you to get the highest quality results from your search query, search engines must update your database regularly. In the past, Google usually carried out an index update every four weeks. During the re-indexing, the search results were very conspicuous, as they wavered …
Literally translated, information retrieval means the recovery of information. According to the definition, information retrieval refers to a process in which, based on a request for information from a large unstructured database, the information is selected that matches the request for information. Information retrieval is therefore one of the central tasks of a search engine: …
No matter whether on Facebook, Instagram, Twitter, or another social media platform – if you create a company presence, you really have to be present. While the social media manager ensures the greatest possible reach and the establishment of a fan base through good, viral content, marketing campaigns, and a lot of interaction, the community …
Social Media Marketing (SMM) describes (Internet) forms of marketing in social networks. A particularly key point of SMM is the interaction of the users with the advertising content and forms of advertising. According to the theory, users should simultaneously become customers and sales, or, recipients and advertisers of a brand, a product, or a service. …
In linguistics and linguistic computer science, stemming (reduction of the original form) is a procedure that traces different morphological variants of a word back to their common stem. The stemming enables improved and more relevant search results to be achieved. In any case, it leads to an expansion of the results. Stemming of words is also related …
The Florida update is a change in Google’s ranking algorithm from November 2003. However, it is an unofficial name for the update. At first, this change mainly affected the English-speaking world. The non-English-speaking area, however, only touched the update at the end of January 2004 after further changes and adjustments were made. Computer experts introduced …
By definition, cloaking can be described as an HTML technique in the area of search engine optimization. When optimizing using cloaking, the focus is on improving the ranking of a website within the results list of search engines such as Google. For this purpose, the web crawlers of the search engine are presented with different …
The Google Possum Update was released in September 2016. As part of this update, Google focused on making the crawler process geographically more accurate in information classification for local search. Google has been releasing major updates regularly for years, thereby adapting its algorithms for evaluating websites as part of the search ranking. These updates can …
Influencers are people who have certain popularity on the social web and therefore have a great influence on their followers. These are well-known people on the Internet, such as bloggers and Instagram users. Influencers (formerly Influentials) are well-connected multipliers, which through their popularity have a great impact on their fans, followers, friends, on Facebook, Instagram, …
The PageRank algorithm describes a procedure that enables websites to be rated on the basis of their incoming links. The name PageRank originally comes from Larry Page. Together with Sergei Brin, he developed this algorithm at Standford University and patented it in 1997. PageRank is an algorithm from Google. This algorithm analyzes and weights the …
The Penguin Updates (Penguin Updates) relate to a number of algorithm changes and data refreshes from Google. The aim of the adjustments is to identify and remove webspam in the search results. Google wants to reduce the manipulation of search results and deliberately punish page optimization that does not seem natural. Spam and Penguin Update …
The Hilltop algorithm evaluates whether your website belongs to an expert organization or person or it has authoritative content and history and calculates its relevance and trustworthiness for certain keywords. If you start a search query on Google for a specific term, the search engine first determines the expert and authority pages that are relevant …
In today’s digital landscape, usability plays a pivotal role in shaping the success of a website or application. By addressing the diverse needs of users and streamlining their interactions, web designers and developers can create a more intuitive, user-centric experience. Factors like accessibility ensure that individuals with varying abilities can engage with the content, while …
On the Internet, in particular, it is important that potential buyers can gain confidence in a shop or service provider. Trust elements are used in this context. Trust elements are called by definition all the contents and elements to the confidence of a visitor towards the visited page are set up. This trust can later lead to stronger …
A conversion funnel is a set of stations that a user should go through until the conversion, i.e. until a purchase, the booking of a service, etc. The term “funnel” refers to the fact that with every step towards conversion, the number of users decreases because there are numerous exits on the way. The narrow …
Big Data in marketing has become essential for companies seeking a competitive edge in today’s fast-paced market. Leveraging big data analytics enables marketers to make informed decisions, tailor strategies to consumer preferences, and boost profitability. As data grows in volume, variety, and velocity, businesses must understand its different forms and applications in marketing. This article …
Banner blindness is an Internet phenomenon in which visitors to a website consciously or unconsciously ignore the advertising banners placed there. The term was particularly coined by the work Banner Blindness: Web Searchers Often Miss “Obvious” Links by Jan Panero Benway and David M. Lane, published in 1998. Alternative names for the banner blindness are …
Redirect or redirection (short form for “redirection”) is a server or client-side and automatic redirection of a URL to another URL. Redirects are used for various purposes such as moving a website to a new domain or server maintenance. With a 301 redirect, for example, duplicate content can be avoided. A redirect is usually always …
The footer of the website describes the lowest area of a website, which is mostly the same across all pages of the domain. For a long time, footer links have been used by website operators to improve the ranking results of their website. When using footer links, website operators should note that this measure is …
In the area of off-page optimization of SEO, links still play a major role. If you want your website to be successful in the search engine results on Google or other search engines, an internal or external link to other pages is required. You should therefore always make sure that you use enough links to …
The use of mobile devices has been increasing for years. A mobile-optimized website is a must. Google has long responded to this: With the Mobile-First Index, Google uses information that is found on the mobile version of a website to compile the search results Definition of Mobile-First Index With the Mobile-First Index, Google is taking …
Mobile First is a concept for mobile-optimized web design. This is where the mobile website is created first and later the adaptation for the desktop browser takes place. The “Mobile First” strategy is based on the trend that more and more users are surfing the Internet with their smartphones or tablet. What Google announced in …
An IP address, or Internet Protocol address, is a unique numerical identifier assigned to devices participating in a network using the Internet Protocol for communication. As a fundamental aspect of the internet, IP addresses provide seamless connectivity and access to online resources. In this article, we will explore the definition, importance, types, and benefits of …
DNS lookup describes the process of querying a record from a domain name system server. The DNS record can be used to find IP addresses for a specific domain name and vice versa, and to find out more information. There are various programs and online tools for performing lookups. The process gives people, computers, or …
A proxy server is a computer that acts as an interface between two computers or networks. The proxy server works as an intermediary and communication interface and can be used to hide your own IP address. Different types can be distinguished: If a proxy server is used as part of a network, one speaks of …
The click path describes the individual clicks that a user makes on a website in order to reach a specific destination. The click path plays a role above all in terms of conversion optimization. The analysis of click paths gives website operators useful information about the referrer, the bounce rate on the entry page, and …
You will inevitably come across the term Googlebot if you are concerned with SEO (Search Engine Optimization) for your website. Google is the most important address with a market share of over 90%. The process of so-called crawling by Googlebots is crucial for indexing your page on Google. Related articles for deeper information. How to …
The cache is a buffer memory that enables access to a background medium, for example, an image stored in the background. This means that data is cached there for faster access. This can be made even clearer by means of a very simplified comparison: in a cupboard, you put forward those things that you often …
Breadcrumb (English: bread crumbs, bread crumbs) is secondary navigation within a website. It is also known as breadcrumb or breadcrumb navigation or breadcrumb navigation. Breadcrumbs offer users the ability to find their way back to the home page or quickly reach other levels of the website. With the breadcrumb navigation, you can see which pages …
The bounce rate is a key figure in web analysis. It refers to the visitors who leave a website from the entry page and do not open another web page. This distinguishes it from the dropout rate, which always refers to an entire website session and thereby to the last page of this visit. Bounce …
Below the Fold (or “Under the Fold”) and Above the Fold is elements on a website. As advertising banners, ads or links, they are often part of above the fold or below the fold on a web page. The decisive factor for the definition is the immediate visibility of the area. Depending on whether the …
The Hypertext Markup Language (HTML, English for hypertext markup language) is a text-based markup language for structuring electronic documents such as texts with hyperlinks, images, and other content. HTML documents are the basis of the World Wide Web and are displayed by web browsers. In addition to the content displayed by the browser, HTML files …
The question “What is JavaScript?” Can be answered with “One programming language”. We explain to you where JavaScript comes from, what it does, and why you should sometimes block JavaScript. JavaScript is a scripting language that is usually used in websites and is then executed by the visitor’s browser. Originally, in 1995, JavaScript was still …
When it comes to web design, the term “CSS” is often used. We’ll tell you what the abbreviation stands for and what CSS actually is. CSS stands for Cascading Style Sheets and is a way for HTML documents to decouple the content of a page from the design instructions of the individual elements, such as …
GIFs consist of a series of frames that follow each other, creating an animation without sound that repeats in a loop in 5 to 10 seconds (with exceptions). These have a maximum of 256 colors, so they are lighter than videos but more dynamic than conventional images, taking the best of both formats. The word …
In the 1990s, several new image formats such as JPG and PNG were developed, all of which have their differences. We’ll tell you exactly what the strengths and weaknesses of the two formats are. JPEG and PNG are two different image file formats. JPEG stands for Joint Photographic Expert’s Group, and is a lossy image …
JPG is the abbreviation of JPEG; reduced to three letters, as is common for filename extensions. JPEG (Joint Photographic Experts Group) is an association of companies and research institutes that set this standard for storing digital images in 1992. Related Articles for the subject: File size of TIF, BMP, PNG, and JPG format The decisive …
Image manipulation, optimization and resizing or downscaling, color type changing, or other kinds of image-related processes have value for SEO, UX, Page Speed, and Bandwith. Because of those motivations, Image Compression Algorithms are developed every year. In this article, we will focus on how to resize multiple images in bulk with Python. For multiple images …
On a website, usually, the most expensive resource is Javascript. The most expensive source after javascript is images for a browser. Visual optimization is one of the most important factors for page loading speed and user experience along with SEO. One of the quick actions that can be taken to make a web page faster …